{"id":59417,"date":"2025-08-13T15:11:31","date_gmt":"2025-08-13T13:11:31","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption\/"},"modified":"2026-09-07T17:21:13","modified_gmt":"2026-09-07T15:21:13","slug":"penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption\/","title":{"rendered":"Pe\u00f1aclara: How to increase sales with SEO content in mass consumption"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59423,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SEO for mass consumption","_yoast_wpseo_title":"Pe\u00f1aclara: How to increase sales with SEO in mass consumption","_yoast_wpseo_metadesc":"Case study: Pe\u00f1aclara boosted its consumer sales through a SEO content strategy aligned to search intent.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/en\/penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption\/#article\",\"headline\":\"Pe\u00f1aclara: How to increase sales with SEO content in mass consumption\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/en\/penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption\/\",\"inLanguage\":\"en\",\"datePublished\":\"2025-08-13T13:11:31+02:00\",\"dateModified\":\"2025-08-13T13:11:31+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/en\/penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/en\/penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/cronuts.digital\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pe\u00f1aclara: How to increase sales with SEO content in mass consumption\",\"item\":\"https:\/\/cronuts.digital\/en\/penaclara-how-to-increase-sales-with-seo-content-in-mass-consumption\/\"}]}]}"},"categories":[126],"class_list":["post-59417","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-feeding"],"acf":{"nombre_caso_de_exito":"Pe\u00f1aclara","titulo_caso_de_exito":"How to increase sales by providing valuable content in mass consumption?","descripcion_corta_caso":"Pe\u00f1aclara, a historic mineral water bottling company in La Rioja, managed to multiply its online visibility and sales thanks to a digital strategy focused on valuable content and organic positioning.","kpi_destacado_texto":"+20.000","kpi_destacado_numero":"Organic users\/month","kpis_del_caso":[{"titulo_del_kpi_caso":"+20.000","descripcion_del_kpi_caso":"Organic traffic"},{"titulo_del_kpi_caso":"+8%","descripcion_del_kpi_caso":"Sales growth"},{"titulo_del_kpi_caso":"x4","descripcion_del_kpi_caso":"Instagram followers"}],"logo_del_cliente_caso":59435,"logo_negativo_del_cliente":59436,"descripcion_del_cliente_caso":"
\n\nRegional Mineral Water of a Social Character<\/strong>. Pe\u00f1aclara is the water intimately linked to rural development in La Rioja, to sports, to culture, and to promoting healthy lifestyles and environmental conservation. \n\n<\/div>\nThis bottling company leaves no one indifferent. It reuses plastic<\/strong> while respecting the environment, has several solidarity initiatives and has 23 employees in rural areas<\/strong> (fighting against empty Spain).","imagen_2_del_cliente":59423,"el_reto_caso":"\"Do we need to digitize?<\/strong> We need to turn it around. It's been a tough pandemic year, we need to make up ground and grow. Our water is good, and people know it<\/strong>. But somehow we are moving away from our consumers<\/strong>, we are not managing to be present in the new generations<\/strong>.\" <\/i>.\n\nThese were the words of one of the members of the board of Pe\u00f1aclara. Indeed, we are talking about a water with a very strong and respected identity in the La Rioja area, but with a very improvable digital presence at that time. \n\nWith these words on the table, we set the following objectives:\n
    \n \t
  • Growing in modern food and Horeca<\/strong> in sales<\/li>\n \t
  • To be relevant in the digital world<\/strong> by creating a brand image.<\/li>\n \t
  • Provide content<\/strong> in networks focused on our consumers and carry out initiatives and collaborations with companies that will respect these company values.<\/li>\n<\/ul>","como_lo_hicimos_caso":"
    \n
    <\/div>\n<\/div>\n
    \n
    \n
    \n\nWe studied the competition, both local and national waters. We realized that, apart from the product, few of them provided valuable content<\/strong>. We landed a strategy focused on two target audiences: \n\n<\/div>\n<\/div>\n
    \n
      \n \t
    • the end consumer<\/strong><\/li>\n \t
    • Horeca distributor<\/strong><\/li>\n<\/ul>\nA keyword research was carried out in order to see: What related words could we rank for, and if they provided value to the user? <\/strong>\n\n<\/div>\n\n\nThen we developed a new website in WordPress with Woocommerce product catalog<\/strong> with descriptions of each product of more than 300 words. We tried to create a website focused on brand values, sustainability and local character<\/strong>. Pages were created for the different solidarity initiatives that have been carried out. \n\nAt the content level, a blog<\/strong> post was written each week<\/strong>, according to the content opportunities offered by Google searching for long tail words.<\/strong>\n\n\n\nWith regard to social networks, we pursue a final objective: to create a community<\/strong> by working on a more updated and constant brand<\/strong> image, and providing valuable<\/strong> content to users with a fundamental Riojan aspirational touch.<\/strong> In this space we develop solidarity initiatives<\/strong>, establishing symbiosis with other regional businesses. In addition, we carry out influencer marketing<\/strong> strategies with microinfluencers from La Rioja, to reinforce the growth of the community. \n\n\n\nWe worked the local seo optimizing google my business. Creating categories and uploading the products of these, with their respective descriptions. News are also uploaded in this profile as content is developed in the blog. \n\n\n\n<\/div>","mostrar_video_caso":"","mostrar_quote_caso":"Mostrar Quote","video_del_caso":"","quote_cliente_caso":"\"Pe\u00f1aclara has been able to modernize without losing its essence, combining social commitment and sustainability with an attractive and approachable digital presence that inspires trust.\"","quote_nombre_caso":"Board of Directors","quote_cargo_caso":"Pe\u00f1aclara","resultados_caso":"