{"id":59462,"date":"2025-08-14T10:44:56","date_gmt":"2025-08-14T08:44:56","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel\/"},"modified":"2026-07-28T19:12:41","modified_gmt":"2026-07-28T17:12:41","slug":"antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel\/","title":{"rendered":"Antala: Digitization of the B2B industrial distribution acquisition channel"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59463,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digitization in industrial distribution","_yoast_wpseo_title":"Antala: Digitization of B2B Industrial Distribution Intake","_yoast_wpseo_metadesc":"How we digitized Antala from scratch (.es\/.uk\/.pt sites, paid, nurturing, ABM, AI agents and Business Central): +20% revenue and 90% of new customers via the digital channel.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/en\/antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel\/#article\",\"headline\":\"Antala: Digitization of the B2B industrial distribution acquisition channel\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/en\/antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel\/\",\"inLanguage\":\"en\",\"datePublished\":\"2025-08-14T08:44:56+02:00\",\"dateModified\":\"2025-08-14T08:44:56+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/en\/antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/en\/antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/cronuts.digital\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Antala: Digitization of the B2B industrial distribution acquisition channel\",\"item\":\"https:\/\/cronuts.digital\/en\/antala-digitization-of-the-b2b-industrial-distribution-acquisition-channel\/\"}]}]}"},"categories":[128],"class_list":["post-59462","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-industry"],"acf":{"nombre_caso_de_exito":"Antala Industria \u00b7 high-performance industrial chemical distribution","titulo_caso_de_exito":"Digitization of the B2B industrial distribution acquisition channel","descripcion_corta_caso":"We built Antala's entire digital ecosystem from scratch (.es, .uk and .pt websites, paid media, nurturing by sector, ABM and AI agents, integrated with Microsoft Business Central) and transformed its B2B acquisition: +20% revenue and 90% of new customers via the digital channel.","kpi_destacado_texto":"90%","kpi_destacado_numero":"of new customers are now generated through the digital channel, from a 100% offline model","kpis_del_caso":[{"titulo_del_kpi_caso":"+20%","descripcion_del_kpi_caso":"Annual revenue growth"},{"titulo_del_kpi_caso":"+500%","descripcion_del_kpi_caso":"Organic web traffic growth"},{"titulo_del_kpi_caso":"20 to 5,000","descripcion_del_kpi_caso":"Indexed organic keywords"},{"titulo_del_kpi_caso":"1,000 to 15,000","descripcion_del_kpi_caso":"Company accounts in the database"},{"titulo_del_kpi_caso":"3 sites","descripcion_del_kpi_caso":"International websites from scratch: .es, .uk and .pt"},{"titulo_del_kpi_caso":"24\/7","descripcion_del_kpi_caso":"AI agents: support and product selector"}],"logo_del_cliente_caso":59467,"logo_negativo_del_cliente":59468,"descripcion_del_cliente_caso":"<b>Antala Industria<\/b> is an international distributor of <b>high-performance industrial chemicals<\/b> and specialized equipment for manufacturing, production and industrial maintenance. It officially represents leading global brands (Huntsman Araldite, DuPont, Dowsil, Molykote, Krytox, Electrolube or Tectyl) in adhesives and sealants, technical lubrication, electronic protection and anti-corrosion.\n\nWith over 20 years of experience and a presence in Spain, Portugal, the United Kingdom and Ireland, its value is not just distribution: its engineering team advises on-site to optimize applications, cut costs and validate new components. It serves critical sectors such as automotive, aerospace, rail, marine and food, with ISO 9001, ISO 14001 and aerospace EN 9120 certifications.","imagen_2_del_cliente":59464,"el_reto_caso":"Antala started from a <b>100% offline<\/b> acquisition model: cold-calling sales reps and total reliance on direct contact. Digitally it carried several burdens: a website on outdated technology, expensive to maintain and with no clear value proposition, and a UK version <b>penalized by Google<\/b> for being a replica of the Spanish site.\n\nThe underlying challenge was the classic B2B industrial one: connecting a <b>hyper-technical<\/b> catalog (a structural adhesive is not bought like an H1 food-grade lubricant) with engineers and procurement leads who do not decide on impulse. Antala's on-site expert advice had to be translated into a digital ecosystem able to capture, qualify and nurture that demand automatically and by sector.","como_lo_hicimos_caso":"We acted as their end-to-end digital partner and built the acquisition ecosystem <b>from scratch<\/b>, piece by piece:\n\n<h3><b>1. Three native international websites: .es, .uk and .pt<\/b><\/h3>\nWe designed and developed three independent sites per market (Spain, United Kingdom and Portugal), with an extensive technical catalog and conversion-focused product pages (technical data sheet, safety data sheet and quote request). Native per-country sites resolved Google's UK duplicate-content penalty.\n\n<h3><b>2. Content engine and SEO by sector and product<\/b><\/h3>\nContent architecture by buyer persona (R&D engineering, maintenance, procurement) and by sector, with application and correct-use guides. The organic footprint grew from 20 to more than 5,000 keywords.\n\n<h3><b>3. Managed paid media<\/b><\/h3>\nGoogle Ads with brand-defense SEM, Display prospecting to reach the industrial target and Display remarketing to recover interested users. On LinkedIn, the leading B2B network, content and social selling by the sales team.\n\n<h3><b>4. Email marketing and automated nurturing by sector and product type<\/b><\/h3>\nWe segmented the database and built automated nurturing flows based on the contact's sector and product family of interest, so every lead receives the relevant technical information at the right moment.\n\n<h3><b>5. Outbound and ABM<\/b><\/h3>\nOutbound and Account-Based Marketing campaigns aimed at the highest-value target accounts, aligning marketing and sales on the same priority companies.\n\n<h3><b>6. Microsoft Business Central integration<\/b><\/h3>\nWe connected the marketing and sales ecosystem with the <b>Microsoft Business Central<\/b> ERP and Dynamics 365 CRM, so product, customer and order data flow into commercial operations. The pipeline was organized by team and supplier reporting went from a week to five minutes.\n\n<h3><b>7. AI automations<\/b><\/h3>\nWe automated operational and reporting tasks with AI, freeing the technical team for what truly adds value: engineering judgment.\n\n<h3><b>8. AI agents: customer support and product selector<\/b><\/h3>\nWe deployed AI agents providing <b>24\/7 support<\/b> and a <b>smart product and application selector<\/b>: they carry the technical prescription once done only by an on-site engineer to a recommender that guides the customer to the right product and application.","mostrar_video_caso":"","mostrar_quote_caso":"","video_del_caso":"","quote_cliente_caso":"\"We have gone from the offline model to generating 90% of new customers through digital channels, achieving 20% annual growth and greater commercial efficiency.\"","quote_nombre_caso":"","quote_cargo_caso":"","resultados_caso":"The change was structural: Antala went from relying on cold-calling to generating <b>90% of its new customers through the digital channel<\/b>.\n\n<div class=\"antala-charts-embed\" style=\"margin:26px 0;\"><iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/antala-charts.html?lang=en\" loading=\"lazy\" title=\"Antala's digital transformation in figures\" sandbox=\"allow-scripts allow-same-origin\" style=\"width:100%;height:520px;border:0;border-radius:18px;box-shadow:-3px -3px 8px rgba(255,255,255,.95),3px 3px 8px rgba(163,177,198,.45);display:block;\"><\/iframe><\/div>\n\n<ul>\n<li>Annual <b>revenue grew by 20%<\/b>.<\/li>\n<li><b>Web traffic<\/b> multiplied sixfold (<b>+500%<\/b>).<\/li>\n<li><b>Organic keywords<\/b> went from 20 to more than <b>5,000<\/b>.<\/li>\n<li>The database of potential accounts grew from <b>1,000 to 15,000<\/b> companies.<\/li>\n<li>The sales team left cold-calling behind: it now only visits leads who have left their details.<\/li>\n<li>Supplier reporting went from a week of work to <b>five minutes<\/b>.<\/li>\n<\/ul>\n\nToday Antala is the <b>digital reference in its sector<\/b> vis-a-vis its own suppliers: an owned, measurable and automated ecosystem that captures, qualifies and nurtures industrial demand on an ongoing basis."},"yoast_head":"<!-- This site is optimized with the 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