{"id":59518,"date":"2025-08-11T13:08:53","date_gmt":"2025-08-11T11:08:53","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/claret-how-in-6-months-we-got-into-google-top-3\/"},"modified":"2026-09-07T17:21:13","modified_gmt":"2026-09-07T15:21:13","slug":"claret-how-in-6-months-we-got-into-google-top-3","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/claret-how-in-6-months-we-got-into-google-top-3\/","title":{"rendered":"Claret – How in 6 months we got into Google Top 3"},"content":{"rendered":"","protected":false},"author":7,"featured_media":59524,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"organic visibility","_yoast_wpseo_title":"Claret in the TOP 3 of Google - Case Study - Cronuts.Digital","_yoast_wpseo_metadesc":"This is the case of Claret, a company that stopped being invisible to become a reference thanks to SEO strategy.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/en\/claret-how-in-6-months-we-got-into-google-top-3\/#article\",\"headline\":\"Claret – How in 6 months we got into Google Top 3\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/en\/claret-how-in-6-months-we-got-into-google-top-3\/\",\"inLanguage\":\"en\",\"datePublished\":\"2025-08-11T11:08:53+02:00\",\"dateModified\":\"2025-08-11T11:08:53+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/en\/claret-how-in-6-months-we-got-into-google-top-3\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/en\/claret-how-in-6-months-we-got-into-google-top-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/cronuts.digital\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Claret – How in 6 months we got into Google Top 3\",\"item\":\"https:\/\/cronuts.digital\/en\/claret-how-in-6-months-we-got-into-google-top-3\/\"}]}]}"},"categories":[128,271],"class_list":["post-59518","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-industry","category-seo"],"acf":{"nombre_caso_de_exito":"Claret","titulo_caso_de_exito":"How we multiplied our organic visibility in 6 months and got into the Google Top 3","descripcion_corta_caso":"Being on Google is not the problem. The problem is being invisible.\nIn an ocean of results, only a few float into view. This is the case of a brand that stopped being invisible to become a reference.\nFor years, the web existed. But no one could find it. Valuable technical content, yes, but lost in the last pages of Google. Until the turning point came: an SEO strategy designed to attract, convince and convert. In just six months, we transformed that almost ghostly presence into a visibility machine that captured qualified leads non-stop. \n","kpi_destacado_texto":"Top 3","kpi_destacado_numero":"in Google in 6 months","kpis_del_caso":[{"titulo_del_kpi_caso":"4.8%","descripcion_del_kpi_caso":"CTR, double the previous rate (from 1.9%)"},{"titulo_del_kpi_caso":"-36%","descripcion_del_kpi_caso":"in Ads investment"},{"titulo_del_kpi_caso":"6 months","descripcion_del_kpi_caso":"to break into Google's Top 3"}],"logo_del_cliente_caso":59525,"logo_negativo_del_cliente":59526,"descripcion_del_cliente_caso":"For almost a century, Claret has been designing and manufacturing packaging, pallets and wooden structures that support the logistics processes of large industries. With a solid technical foundation and a real commitment to efficiency and sustainability, it was a strong brand in the physical realm... but almost invisible in digital. <\/span>\n\nThe blog was barely visited and the forms were barely moved. It was time to change that with a content strategy that spoke their language and, at the same time, that of the search engine. <\/span>\n\nThe blog was barely generating traffic, the CTR was low and the leads came in dribs and drabs. We had to get out of anonymity and conquer the SERPs with a well-honed content strategy. <\/span>","imagen_2_del_cliente":59523,"el_reto_caso":"From being invisible to competing at the forefront of industrial SEO. <\/span>We faced several challenges at the same time:<\/span>\n
    \n \t
  • Position technical content in a niche little explored by SEO.<\/span>\u00a0<\/li>\n \t
  • Attract qualified traffic that actually converts.<\/span>\u00a0<\/li>\n \t
  • Gain visibility without relying on paid campaigns.<\/span>\u00a0<\/li>\n \t
  • Resist Google updates with an algorithm-proof strategy.<\/span>\n<\/span><\/li>\n<\/ul>","como_lo_hicimos_caso":"With an SEO plan based on quality, search intent and technical optimization. <\/span>The project was based on three strategic axes:<\/span>\n\nFirst step<\/b>\n\nReconstruct content with intent in mind, not just volume.<\/b>\n<\/b>We created an editorial architecture divided by types of intent: informational, transactional and comparative.<\/span>\n
      \n \t
    • Key content was updated with cleaner structures, optimized headings and clear calls to action.<\/span>\u00a0<\/li>\n \t
    • SERP functionalities (FAQPage, site links, carousels) were activated to multiply the visual presence in results.<\/span>\u00a0<\/li>\n \t
    • Human editorial curation was applied to texts previously generated with AI: speed without sacrificing accuracy.<\/span>\u00a0<\/li>\n<\/ul>\nSecond step<\/b>\n\nOptimizing from within: Core Web Vitals and intelligent linking<\/b>\n<\/b>Great content deserves a great technical experience. We improved loading speed, visual stability and mobile fluidity: <\/span>\n
        \n \t
      • Average LCP: 1.7 s<\/span>\u00a0<\/li>\n \t
      • CLS: 0.05<\/span>\u00a0<\/li>\n \t
      • Moving rebound: -18 %.<\/span>\u00a0<\/li>\n<\/ul>\nIn addition, we create a network of strategic internal links to push the URLs with the highest converting capacity.<\/span>\n\nThird step<\/b>\n\nTurn your blog into a source of real leads<\/b>\n<\/b>Content no longer just informed. Now it was converting. A single article generated: <\/span>\n
          \n \t
        • 76 resource downloads<\/span>\u00a0<\/li>\n \t
        • 68 % of completely new leads<\/span>\u00a0<\/li>\n<\/ul>\nRESULTS<\/b>\n\nVisibility:<\/b>\n\nFrom 168 to 556 keywords in Google<\/span>\n\nStrategic positions:<\/b>\n\nFrom 1 to 5 keywords in Top 3<\/span>\n<\/span>From 6 to 18 in Top 10<\/span>\n\nVisual presence:<\/b>\n\nFrom 42 to 149 SERP functionalities enabled<\/span>","mostrar_video_caso":["Mostrar Video"],"mostrar_quote_caso":["Mostrar Quote"],"video_del_caso":"https:\/\/youtu.be\/x2AMZtlM5EA","quote_cliente_caso":"\"The website redesign and SEO work with Cronuts improved the user experience, increased lead capture and strengthened our brand authority.\"","quote_nombre_caso":"Mireia Claret","quote_cargo_caso":"Claret","resultados_caso":"