{"id":59544,"date":"2025-08-11T12:29:21","date_gmt":"2025-08-11T10:29:21","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/"},"modified":"2026-09-07T17:21:13","modified_gmt":"2026-09-07T15:21:13","slug":"motyvel-yachts-how-to-improve-lead-quality-in-meta-ads","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/","title":{"rendered":"Motyvel Yachts &#8211; How to improve lead quality in Meta Ads"},"content":{"rendered":"","protected":false},"author":7,"featured_media":59547,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"quality lead meta ads","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Discover how to redefine your Meta Ads strategy to drastically improve lead quality in the luxury yachting sector.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/#article\",\"headline\":\"Motyvel Yachts &#8211; How to improve lead quality in Meta Ads\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/\",\"inLanguage\":\"en\",\"datePublished\":\"2025-08-11T10:29:21+02:00\",\"dateModified\":\"2025-08-11T10:29:21+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/cronuts.digital\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Motyvel Yachts &#8211; How to improve lead quality in Meta Ads\",\"item\":\"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/\"}]}]}"},"categories":[273,123],"class_list":["post-59544","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-paid-media-2","category-tourism"],"acf":{"nombre_caso_de_exito":"Motyvel Yachts","titulo_caso_de_exito":"How to improve lead quality in Meta Ads","descripcion_corta_caso":"How redefining the Meta Ads strategy drastically improved lead quality in the luxury yachting industry","kpi_destacado_texto":"87,91 \u20ac","kpi_destacado_numero":"Qualified lead CPL","kpis_del_caso":[{"titulo_del_kpi_caso":"46","descripcion_del_kpi_caso":"Qualified leads"},{"titulo_del_kpi_caso":"4.044,28 \u20ac","descripcion_del_kpi_caso":"Investment in Meta Ads"},{"titulo_del_kpi_caso":"High","descripcion_del_kpi_caso":"Lead quality"}],"logo_del_cliente_caso":"","logo_negativo_del_cliente":59545,"descripcion_del_cliente_caso":"Motyvel Yachts is a Spanish company specialized in the sale, brokerage and charter of luxury yachts -both motor and sailing- of prestigious international brands. Founded in 1984, Motyvel Group has more than 35 years of experience in the nautical sector, offering services such as sales, technical assistance, management and customized solutions. It has a wide selection of new and used boats, with brands such as Jeanneau, Pardo Yachts and other boats. It operates mainly in Catalonia and the Balearic Islands (Mallorca, Ibiza), and offers luxury yacht charter for vacations and events.   \n\nMotyvel is specialized in the brokerage of yachts and charter of high-end boats, standing out for its experience and its wide portfolio of international brands.","imagen_2_del_cliente":59546,"el_reto_caso":"<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detect and reduce the massive inflow of unqualified leads.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve funnel efficiency without relying on volume.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust the advertising strategy to an international public, with high purchasing power and long decision cycles.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Justify the advertising investment with real results, according to commercial feedback.<\/span><\/li>\n<\/ul>","como_lo_hicimos_caso":"<b>Audit of active campaigns<\/b>\n\n<span style=\"font-weight: 400;\">The analysis of the Meta Ads campaigns revealed a pattern: although the number of leads was high and the CPL was below \u20ac8, <\/span><b>most of the users did not go to the commercial phase and those that did did not meet the criteria requested by the client.<\/b><span style=\"font-weight: 400;\">. Many did not leave a valid phone number, did not respond to emails or simply did not understand the product offered.<\/span>\n\n<b>2. Structural change of the funnel: qualified traffic to the website.<\/b>\n\n<span style=\"font-weight: 400;\">As of <\/span><b>August 2024<\/b><span style=\"font-weight: 400;\">a radical change was implemented:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See <\/span><b>eliminated the Meta instant forms<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All advertisements were redirected to Motyvel's official website, where the user had to <\/span><b>understand the offer and fill out a more complete form.<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimal filters such as language, location and segmentation by luxury and nautical interests were applied to further refine the traffic.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">This step added deliberate friction, but that friction acted as a natural filter of quality. <\/span><b>natural quality filter<\/b><span style=\"font-weight: 400;\">only those who were truly interested filled out the form.<\/span>\n\n<b>3. Creative rethinking<\/b>\n\n<span style=\"font-weight: 400;\">In addition to the channel change, the creative approach was also revised:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From messages like \"Ask for more information\" we moved to proposals like:<\/span><span style=\"font-weight: 400;\">\n<\/span> <i><span style=\"font-weight: 400;\">\"Are you looking for a Pardo Yachts boat for this summer in the Balearic Islands? Discover our models and book it with personalized advice\".<\/span><\/i><i><span style=\"font-weight: 400;\">\n\n<\/span><\/i><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-quality aspirational images and real sailing videos were used.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n<\/ul>\n<b>Quantitative comparison<\/b>\n\n<b>JANUARY - JULY 2024 (BEFORE CHANGE)<\/b>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads: 838<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investment: 5.168,34 \u20ac.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average CPL: <\/span><b>6,17 \u20ac<\/b><b>\n\n<\/b><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead quality: low (according to commercial feedback)<\/span><span style=\"font-weight: 400;\">\n<\/span><\/li>\n<\/ul>\n<b>AUGUST 2024 - FEBRUARY 2025 (AFTER CHANGEOVER)<\/b>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads: 46<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investment: 4.044,28 \u20ac.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average CPL: <\/span><b>87,91 \u20ac<\/b><b>\n\n<\/b><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Lead quality: high (users who asked for an appointment, left real phone numbers and mentioned specific models).<\/span><span style=\"font-weight: 400;\">\n<\/span>\n\n\u00a0\n\n<b>CONCLUSIONS AND LESSONS LEARNED<\/b>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In premium sectors, lead quality <\/span><b>is worth more than volume<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminating friction may be useful in e-commerce, but in luxury products adding filters <\/span><b>improves the actual conversion<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listening to the sales team was the key to detecting the mismatch between marketing and sales.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A low CPL can hide a profitability problem if leads are not moving forward.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The redesign of the funnel to the web allowed users to better understand Motyvel's value proposition, filtering out non-aligned users from the start.<\/span><span style=\"font-weight: 400;\">\n\n<\/span><\/li>\n<\/ol>\n<span style=\"font-weight: 400;\">Today's campaigns are no longer looking for clicks, but for real potential buyers.<\/span><span style=\"font-weight: 400;\">\n<\/span>","mostrar_video_caso":"","mostrar_quote_caso":["Mostrar Quote"],"video_del_caso":"","quote_cliente_caso":"\"Since we redirect users to the web, the leads are much more powerful. People asking for specific models or even asking for a direct visit. It's a completely different profile.\"","quote_nombre_caso":"Commercial team","quote_cargo_caso":"of Motyvel Yachts","resultados_caso":"<iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/motyvel-charts.html?lang=en&v=1\" loading=\"lazy\" title=\"Motyvel Yachts: lead quality in numbers\" style=\"width:100%;height:560px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe>\n\n<table>\n<tbody>\n<tr>\n<td> <\/td>\n<td><b>Before (Meta form)<\/b><\/td>\n<td><b>After (lead from web)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Average CPL<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6-8 \u20ac<\/span><\/td>\n<td><span style=\"font-weight: 400;\">65-90 \u20ac<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lead volume<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High (100-200\/month)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Low (8-10\/month)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Valid phone numbers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Many incomplete or false<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Most valid and active<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Subsequent interaction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Low (no response, no interest)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High (request info, visits)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Probability of closure<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Very low<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High (according to internal monitoring)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Motyvel Yachts - How to improve lead quality in Meta Ads - CRONUTS.DIGITAL<\/title>\n<meta name=\"description\" content=\"Discover how to redefine your Meta Ads strategy to drastically improve lead quality in the luxury yachting sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motyvel Yachts - How to improve lead quality in Meta Ads\" \/>\n<meta property=\"og:description\" content=\"Discover how to redefine your Meta Ads strategy to drastically improve lead quality in the luxury yachting sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cronuts.digital\/en\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"CRONUTS.DIGITAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cronutsdigital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T15:21:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Lanchas-Motyvel-r57pm8nzxm3jc4621axk9k0nrcvgtca7as8dxe1rfs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cronuts_digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/motyvel-yachts-how-to-improve-lead-quality-in-meta-ads\\\/\"},\"author\":{\"name\":\"Sete Flores Olmos\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#\\\/schema\\\/person\\\/4cc273d640585300bd5358761000218d\"},\"headline\":\"Motyvel Yachts &#8211; 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