JAX is a historic American manufacturer with over 70 years of history, firmly established as an undisputed benchmark in high-performance industrial lubricants. Its leadership is especially notable in food-grade<\/i> solutions and technology (NSF H1\/3H certifications), making it a key partner for highly regulated, demanding industries such as Food & Beverage, pharmaceuticals and manufacturing.<\/p>
It is a brand with an inherently technical, straightforward DNA whose differentiating value revolves around efficiency. Its entire value proposition focuses on ensuring peak machinery performance and flawless operational safety for its clients.<\/p>","imagen_2_del_cliente":66713,"el_reto_caso":"
The project had a clear, ambitious business objective: boost brand awareness and scale qualified demand generation in the United States<\/b>, its primary market, focused on its industrial and food-grade<\/i> lubricant lines.<\/p>
The scenario carried obstacles inherent to a high-complexity B2B ecosystem<\/b>. The industry demands navigating very long sales cycles and high-value purchase tickets. And conversion does not depend on a single stakeholder: it requires reaching and convincing multiple decision-makers with differing priorities<\/b>, from technical maintenance staff to operations directors and procurement managers.<\/p>
On digital assets, JAX held a latent competitive advantage: a robust website with an extensive portfolio of dozens of product pages. That was an unbeatable opportunity to capture transactional search intent through solid SEO<\/b>.<\/p>
Discover how we can help you by activating our SEO levers<\/a>.<\/p> However, to capitalise on this traffic and scale paid campaigns without losing efficiency, a critical analytics challenge<\/b> stood in the way. The data ecosystem was fragmented and needed unifying. The technical challenge: integrating GA4, Google Search Console and Google Ads into a single environment<\/b>. Full traceability across such a long funnel was the prerequisite for investing profitably, allocating budget to the right channel and not undervaluing high-value leads that take months to close.<\/p>","como_lo_hicimos_caso":" We designed an omnichannel approach where the mix of channels covered the entire conversion funnel:<\/p> The omnichannel ecosystem worked in perfect synergy: the organic channel and SEM captured existing demand at the bottom of the funnel, while Display and PMax prospecting broadened brand visibility across industries. It exceeded growth expectations and proved you can scale acquisition while staying profitable in a complex industrial B2B.<\/p>