{"id":70958,"date":"2026-05-28T17:45:59","date_gmt":"2026-05-28T15:45:59","guid":{"rendered":"https:\/\/cronuts.digital\/caso-de-exito\/camping-de-referencia-en-la-costa-brava-recupera-la-visibilidad-de-sus-datos-en\/"},"modified":"2026-07-29T08:57:38","modified_gmt":"2026-07-29T06:57:38","slug":"camping-de-referencia-en-la-costa-brava-recupera-la-visibilidad-de-sus-datos-en","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/caso-de-exito\/camping-de-referencia-en-la-costa-brava-recupera-la-visibilidad-de-sus-datos-en\/","title":{"rendered":"Reference Camping in Costa Brava Recovers the Visibility of Its Data"},"content":{"rendered":"","protected":false},"author":8,"featured_media":70945,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","schema_jsonld":""},"categories":[76],"class_list":["post-70958","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-sem"],"acf":{"nombre_caso_de_exito":"Renowned Camping in Costa Brava","titulo_caso_de_exito":"Camping de referencia en la Costa Brava recupera la visibilidad de sus datos","descripcion_corta_caso":"A multi-award-winning Costa Brava campsite was losing track of its bookings across two domains. With cross-domain measurement (GA4 + GTM) it regained full visibility of its data.","kpi_destacado_texto":"+618","kpi_destacado_numero":"conversions finally measurable","kpis_del_caso":[{"titulo_del_kpi_caso":"+618","descripcion_del_kpi_caso":"Google Ads conversions"},{"titulo_del_kpi_caso":"\u20ac5.09","descripcion_del_kpi_caso":"real CPA per conversion"},{"titulo_del_kpi_caso":"464","descripcion_del_kpi_caso":"conv. PMax \u201cGermany\u201d (75%)"},{"titulo_del_kpi_caso":"7.5%","descripcion_del_kpi_caso":"CTR of the star campaign"},{"titulo_del_kpi_caso":"\u20ac3,683","descripcion_del_kpi_caso":"managed ad spend"},{"titulo_del_kpi_caso":"2\u21921","descripcion_del_kpi_caso":"domains unified"}],"logo_del_cliente_caso":73192,"logo_negativo_del_cliente":"","descripcion_del_cliente_caso":"Our client is one of the most award-winning campings in Europe. It is located in the <\/span>Els Aiguamolls de l'Emporda<\/b> nature reserve, with direct access to a private fine-sand beach, in <\/span>Castello d'Empuries<\/b> (<\/span>Girona<\/b>), on the <\/span>Costa Brava<\/b>.<\/span>\n\nIt has been a holiday destination for families across Europe for <\/span>over 50 years<\/b> and in <\/span>2023<\/b> was recognised as the <\/span>Best Camping in Europe<\/b> by prestigious German travel guides.<\/span>\n\nWith <\/span>over 30 services<\/b> and facilities \u201cMediterranean restaurant, beach club, glamping areas, fully equipped bungalows, its own mobile app and service in <\/span>six languages<\/b>\u201d, this camping is a high-value tourism business with a loyal, discerning international clientele.<\/span>\n\nIn addition to their main website, they had their <\/span>booking engine<\/b> on a different URL.<\/span>\n\nTwo domains. One company. And that is where the measurement problem began.<\/span>","imagen_2_del_cliente":73190,"el_reto_caso":"When the <\/span>team looked at their <\/span>Google Analytics<\/b> reports, the numbers appeared normal. Organic traffic. Sessions. Bounce rate. Everything seemed in order.<\/span>\n\nThe problem was what was not showing up: bookings.<\/span>\n\nEvery time a user clicked \"Book now\" on <\/span>the main website<\/b> and landed on <\/span>the booking URL<\/b>, <\/span>Google Analytics<\/b> recorded that <\/span>session<\/b> as a new, direct visit with no known source. The user's complete history \u201cwhich channel they came from, which pages they had visited, which campaign had brought them\u201c disappeared at the most valuable moment of the journey.<\/span>\n\n \n\nThe symptoms we detected in the initial audit:<\/span>\n
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  • Artificially inflated direct traffic: an abnormally high proportion of sessions with no known source, resulting from <\/span>session breakage<\/b> between domains.<\/span><\/li>\n
  • Incorrect campaign attribution: <\/span>Google Ads<\/b> and <\/span>Meta<\/b> campaigns that generated bookings did not receive the corresponding credit, completely distorting the <\/span>ROI<\/b> calculation.<\/span><\/li>\n
  • Inability to measure the real funnel: without visibility of the transition from <\/span>the main website to the booking URL<\/b>, there was no way to know at which point in the booking process drop-offs were occurring.<\/span><\/li>\n
  • Decisions based on assumptions: the marketing team made investment decisions based on intuition because the data was not reliable.<\/span><\/li>\n<\/ul>","como_lo_hicimos_caso":"The project consisted of building a measurement architecture that treated <\/span>the main website and the booking URL<\/b> as a single unified analytical property, without losing track of the user at any point of the journey.<\/span>\n
      \n
    1. MEASUREMENT AUDIT<\/span><\/li>\n<\/ol>\nThe starting point was a complete diagnosis of the measurement state: what data was arriving correctly, what was being lost in the cross-domain jump, what contaminations existed in the current reports, and what impact this had on the team's decisions.<\/span>\n
        \n
      1. MEASUREMENT ARCHITECTURE DESIGN<\/span><\/li>\n<\/ol>\nWe defined the complete <\/span>tagging plan<\/b>: all the events we needed to measure throughout the journey, from the initial visit to booking confirmation, including accommodation selection, availability check, and the start of the <\/span>checkout<\/b> process.<\/span>\n
          \n
        1. GA4<\/b> SETUP WITH CROSS-DOMAIN TRACKING<\/span><\/li>\n<\/ol>\nWe configured the <\/span>Google Analytics 4<\/b> property to recognise <\/span>the main website and the booking URL<\/b> as a single analytical domain. This eliminates <\/span>session breakage<\/b> and allows maintaining the <\/span>linker<\/b> between domains, preserving the user's source of origin throughout the entire process.<\/span>\n
            \n
          1. EVENT IMPLEMENTATION WITH GOOGLE TAG MANAGER<\/span><\/li>\n<\/ol>\nUsing <\/span>GTM<\/b> as the tag management layer, we deployed all necessary <\/span>conversion events<\/b> and <\/span>micro-conversions<\/b>: visit to the availability page, accommodation type selection, booking initiation, passage through each <\/span>checkout<\/b> stage, and final booking confirmation.<\/span>\n
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            1. VALIDATION AND QUALITY CONTROL<\/span><\/li>\n<\/ol>\nBefore activating the new configuration in production, we validated each measurement point with real-time debugging tools, ensuring the collected data was accurate, complete, and free of duplicates.<\/span>\n
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              1. INTERNAL TEAM TRAINING<\/span><\/li>\n<\/ol>\nThe camping's marketing team received specific training to correctly interpret the new <\/span>GA4<\/b> reports, understand the <\/span>attribution<\/b> logic, and make decisions based on real business data.<\/span>","mostrar_video_caso":["Mostrar Video"],"mostrar_quote_caso":"","video_del_caso":"","quote_cliente_caso":"For the first time we trust our data. We know which campaign brings each booking and what it really costs us. We stopped deciding on gut feeling and started deciding on what the numbers say.","quote_nombre_caso":"Reference camping \u00b7 Costa Brava","quote_cargo_caso":"Head of Marketing","resultados_caso":"

                After implementation, the campsite went from fragmented, incomplete measurement to full visibility<\/b> over its digital conversion funnel.<\/p>