{"id":71298,"date":"2026-06-16T16:51:31","date_gmt":"2026-06-16T14:51:31","guid":{"rendered":"https:\/\/cronuts.digital\/marketing-roi-calculator\/"},"modified":"2026-06-16T16:51:31","modified_gmt":"2026-06-16T14:51:31","slug":"marketing-roi-calculator","status":"publish","type":"page","link":"https:\/\/cronuts.digital\/en\/marketing-roi-calculator\/","title":{"rendered":"Marketing ROI Calculator"},"content":{"rendered":"<div class=\"crc crc-page-wrap\">\r\n\r\n  <section class=\"crc-hero\">\r\n    <div class=\"crc-wrap\">\r\n      <div class=\"crc-hero-inner\">\r\n        <span class=\"crc-kicker\">+282 proyectos B2B \u00b7 3,7M\u20ac facturados<\/span>\r\n        <h1>Calcula el <em>ROI<\/em> real<br>de tu marketing digital<\/h1>\r\n        <p class=\"crc-hero-lead\">CPL sectorial, tasa de cierre, servicios cronuts activos y horizonte temporal. Sin estimaciones gen\u00e9ricas. Desbloquea tu informe con un email.<\/p>\r\n        <div class=\"crc-hero-trust\">\r\n          <div><strong><em>+<\/em>282<\/strong><span>Proyectos ejecutados<\/span><\/div>\r\n          <div><strong>104K<\/strong><span>Horas trackeadas<\/span><\/div>\r\n          <div><strong>3,7M\u20ac<\/strong><span>Facturaci\u00f3n gestionada<\/span><\/div>\r\n          <div><strong>40,9%<\/strong><span>Margen medio B2B<\/span><\/div>\r\n        <\/div>\r\n        <div class=\"crc-clients\">\r\n          <span class=\"crc-clients-label\">Conf\u00edan en cronuts<\/span>\r\n          <span class=\"crc-clients-list\">\r\n            <span class=\"crc-client\">Telef\u00f3nica<\/span>\r\n            <span class=\"crc-client\">Toyota<\/span>\r\n            <span class=\"crc-client\">Cruz Roja<\/span>\r\n            <span class=\"crc-client\">IESE<\/span>\r\n            <span class=\"crc-client\">Antala Group<\/span>\r\n            <span class=\"crc-client\">Grup Olive<\/span>\r\n            <span class=\"crc-client\">Gonz\u00e1lez Byass<\/span>\r\n            <span class=\"crc-client\">Nutrisport<\/span>\r\n          <\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"crc-calc-section\">\r\n    <div class=\"crc-wrap\">\r\n      <div class=\"crc-calc\" id=\"crcCalc\">\r\n\r\n        <div class=\"crc-stepper\" id=\"crcStepper\">\r\n          <div class=\"crc-step is-active\" data-s=\"1\"><em>1<\/em>Tu negocio<\/div>\r\n          <div class=\"crc-step\" data-s=\"2\"><em>2<\/em>Tus servicios<\/div>\r\n          <div class=\"crc-step\" data-s=\"3\"><em>3<\/em>Tu ROI<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"crc-panels\">\r\n          <div class=\"crc-panel\">\r\n            <div class=\"crc-panel-title\">01 \u00b7 Tu negocio<\/div>\r\n            <div class=\"crc-field\">\r\n              <div class=\"crc-field-head\"><label for=\"crcInv\">Inversi\u00f3n mensual en medios<\/label><div class=\"crc-val\" id=\"crcInvVal\">\u20ac2.000<\/div><\/div>\r\n              <input type=\"range\" id=\"crcInv\" class=\"crc-range\" min=\"500\" max=\"50000\" step=\"500\" value=\"2000\">\r\n              <div class=\"crc-range-marks\"><span>\u20ac500<\/span><span>\u20ac25K<\/span><span>\u20ac50K<\/span><\/div>\r\n            <\/div>\r\n            <div class=\"crc-field\"><div class=\"crc-field-head\"><label for=\"crcTicket\">Ticket medio por cliente (\u20ac)<\/label><\/div><input type=\"number\" id=\"crcTicket\" class=\"crc-input\" min=\"0\" step=\"100\" value=\"2500\" placeholder=\"2500\"><\/div>\r\n            <div class=\"crc-field\"><div class=\"crc-field-head\"><label for=\"crcLeads\">Leads actuales por mes<\/label><\/div><input type=\"number\" id=\"crcLeads\" class=\"crc-input\" min=\"0\" step=\"1\" value=\"20\" placeholder=\"20\"><\/div>\r\n            <div class=\"crc-field\">\r\n              <div class=\"crc-field-head\"><label for=\"crcCierre\">Tasa de cierre<\/label><div class=\"crc-val\" id=\"crcCierreVal\">15%<\/div><\/div>\r\n              <input type=\"range\" id=\"crcCierre\" class=\"crc-range\" min=\"1\" max=\"50\" step=\"1\" value=\"15\">\r\n              <div class=\"crc-range-marks\"><span>1%<\/span><span>25%<\/span><span>50%<\/span><\/div>\r\n            <\/div>\r\n            <div class=\"crc-field\">\r\n              <div class=\"crc-field-head\"><label for=\"crcMeses\">Horizonte temporal<\/label><div class=\"crc-val\" id=\"crcMesesVal\">6 meses<\/div><\/div>\r\n              <input type=\"range\" id=\"crcMeses\" class=\"crc-range\" min=\"3\" max=\"24\" step=\"3\" value=\"6\">\r\n              <div class=\"crc-range-marks\"><span>3m<\/span><span>6m<\/span><span>12m<\/span><span>24m<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n\r\n          <div class=\"crc-panel\">\r\n            <div class=\"crc-panel-title\">02 \u00b7 Servicios activos<\/div>\r\n            <div class=\"crc-field\">\r\n              <div class=\"crc-field-head\"><label for=\"crcSector\">Sector<\/label><\/div>\r\n              <select id=\"crcSector\" class=\"crc-input\">\r\n                <option value=\"servicios\">Servicios profesionales B2B<\/option>\r\n                <option value=\"industrial\">Industrial \/ Manufactura<\/option>\r\n                <option value=\"saas\">SaaS \/ Software<\/option>\r\n                <option value=\"ecommerce\">Ecommerce \/ Retail<\/option>\r\n                <option value=\"salud\">Salud \/ Cl\u00ednicas<\/option>\r\n                <option value=\"educacion\">Educaci\u00f3n \/ Formaci\u00f3n<\/option>\r\n                <option value=\"inmobiliaria\">Inmobiliaria<\/option>\r\n                <option value=\"horeca\">Hosteler\u00eda \/ Restauraci\u00f3n<\/option>\r\n                <option value=\"legal\">Legal \/ Asesor\u00eda<\/option>\r\n                <option value=\"otro\">Otro sector<\/option>\r\n              <\/select>\r\n            <\/div>\r\n            <div class=\"crc-chip-group\">\r\n              <span class=\"crc-chip-group-label\">Paid Media<\/span>\r\n              <div class=\"crc-chips\">\r\n                <label class=\"crc-chip is-on\" data-c=\"googleads\" data-tip=\"Google Ads: Search, Display, Shopping, PMax, YouTube.\"><input type=\"checkbox\" checked>Google Ads<\/label>\r\n                <label class=\"crc-chip\" data-c=\"metaads\" data-tip=\"Meta + LinkedIn + TikTok Ads. Full funnel + ABM.\"><input type=\"checkbox\">Meta \/ LinkedIn Ads<\/label>\r\n                <label class=\"crc-chip\" data-c=\"whatsapp\" data-tip=\"WhatsApp Business API + SMS Marketing.\"><input type=\"checkbox\">WhatsApp & SMS<\/label>\r\n              <\/div>\r\n            <\/div>\r\n            <div class=\"crc-chip-group\">\r\n              <span class=\"crc-chip-group-label\">SEO \u00b7 GEO \u00b7 Content Engine<\/span>\r\n              <div class=\"crc-chips\">\r\n                <label class=\"crc-chip is-on\" data-c=\"seogeo\" data-tip=\"SEO t\u00e9cnico + GEO (AIO, Perplexity, ChatGPT Search, citabilidad).\"><input type=\"checkbox\" checked>SEO & GEO<\/label>\r\n                <label class=\"crc-chip\" data-c=\"content\" data-tip=\"Content Engine: blog, landings, emails, whitepapers, newsletter.\"><input type=\"checkbox\">Content & Blog<\/label>\r\n                <label class=\"crc-chip\" data-c=\"linkbuilding\" data-tip=\"Link building white-hat: 4\u20138+ backlinks\/mes DA 30+.\"><input type=\"checkbox\">Link Building<\/label>\r\n                <label class=\"crc-chip\" data-c=\"email\" data-tip=\"Email marketing + nurturing (Mailchimp\/Brevo\/HubSpot).\"><input type=\"checkbox\">Email & Nurturing<\/label>\r\n              <\/div>\r\n            <\/div>\r\n            <div class=\"crc-chip-group\">\r\n              <span class=\"crc-chip-group-label\">Web \u00b7 CRO \u00b7 Anal\u00edtica<\/span>\r\n              <div class=\"crc-chips\">\r\n                <label class=\"crc-chip\" data-c=\"cro\" data-tip=\"CRO: A\/B tests, heatmaps, an\u00e1lisis de sesiones.\"><input type=\"checkbox\">CRO & Landing<\/label>\r\n                <label class=\"crc-chip\" data-c=\"webdev\" data-tip=\"Desarrollo web a medida. Web Starter 12K\u20ac \u00b7 Grow 28K\u20ac.\"><input type=\"checkbox\">Web Dev<\/label>\r\n                <label class=\"crc-chip\" data-c=\"video\" data-tip=\"Cronuts Studio: video podcast, ad creatives, AI Avatar.\"><input type=\"checkbox\">Video & Creatives<\/label>\r\n                <label class=\"crc-chip\" data-c=\"data\" data-tip=\"Server-Side Tracking + GA4 + Looker + atribuci\u00f3n multi-touch.\"><input type=\"checkbox\">Anal\u00edtica & Data<\/label>\r\n              <\/div>\r\n            <\/div>\r\n            <div class=\"crc-chip-group\">\r\n              <span class=\"crc-chip-group-label\">Productos IA<\/span>\r\n              <div class=\"crc-chips\">\r\n                <label class=\"crc-chip\" data-c=\"ia\" data-tip=\"Agentes IA custom + RAG privado empresarial.\"><input type=\"checkbox\">Agentes IA & RAG<\/label>\r\n                <label class=\"crc-chip\" data-c=\"swarm\" data-tip=\"Swarm Agents B2B: enjambre IA multi-agente con handoff.\"><input type=\"checkbox\">Swarm Agents<\/label>\r\n                <label class=\"crc-chip\" data-c=\"leadscoring\" data-tip=\"Lead Scoring BOFU: prioriza pipeline por probabilidad de cierre.\"><input type=\"checkbox\">Lead Scoring<\/label>\r\n                <label class=\"crc-chip\" data-c=\"contentops\" data-tip=\"Content Ops IA: pipeline research \u2192 copy \u2192 SEO+GEO \u2192 publish.\"><input type=\"checkbox\">Content Ops IA<\/label>\r\n                <label class=\"crc-chip\" data-c=\"reporting\" data-tip=\"Reporting IA: informes ejecutivos desde GA4\/Ads\/CRM, narrativa.\"><input type=\"checkbox\">Reporting IA<\/label>\r\n                <label class=\"crc-chip\" data-c=\"automation\" data-tip=\"Make\/n8n\/Zapier: alertas, tagging, integraciones API.\"><input type=\"checkbox\">Automatizaci\u00f3n<\/label>\r\n              <\/div>\r\n            <\/div>\r\n            <div class=\"crc-chip-group\">\r\n              <span class=\"crc-chip-group-label\">Strategy & Ops<\/span>\r\n              <div class=\"crc-chips\">\r\n                <label class=\"crc-chip\" data-c=\"cmo\" data-tip=\"Fractional CMO: direcci\u00f3n estrat\u00e9gica part-time, OKRs.\"><input type=\"checkbox\">Fractional CMO<\/label>\r\n                <label class=\"crc-chip\" data-c=\"revops\" data-tip=\"RevOps: CRM (HubSpot\/Notion\/Airtable) + procesos + reporting.\"><input type=\"checkbox\">CRM & RevOps<\/label>\r\n              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"crc-packs-section\">\r\n          <div class=\"crc-packs-title\">Elige tu nivel de crecimiento<\/div>\r\n          <div class=\"crc-packs-sub\">Pricing oficial cronuts.digital 2026. Auto-rellena servicios del pack.<\/div>\r\n          <div class=\"crc-packs\" id=\"crcPacks\">\r\n            <div class=\"crc-pk is-none is-on\" data-p=\"none\">\r\n              <div class=\"crc-pk-name\">Sin cronuts<\/div>\r\n              <div class=\"crc-pk-price\">\u20ac0 <small>\/mes<\/small><\/div>\r\n              <div class=\"crc-pk-commit\">DIY<\/div>\r\n              <div class=\"crc-pk-desc\">Sin estrategia \u00b7 Sin optimizaci\u00f3n \u00b7 Sin equipo \u00b7 Sin reporting.<\/div>\r\n            <\/div>\r\n            <div class=\"crc-pk\" data-p=\"starter\">\r\n              <div class=\"crc-pk-name\">Starter<\/div>\r\n              <div class=\"crc-pk-price\">1.500\u20ac <small>\/mes<\/small><\/div>\r\n              <div class=\"crc-pk-commit\">3 meses<\/div>\r\n              <div class=\"crc-pk-desc\"><b>Puerta de entrada<\/b>Google Ads Search + SEO t\u00e9cnico + 2 art\/mes. 1 especialista + AM.<\/div>\r\n              <div class=\"crc-pk-tags\"><span class=\"crc-pk-tag\">Google Ads<\/span><span class=\"crc-pk-tag\">SEO<\/span><span class=\"crc-pk-tag\">Content<\/span><\/div>\r\n            <\/div>\r\n            <div class=\"crc-pk\" data-p=\"grow\">\r\n              <div class=\"crc-pk-pop\">M\u00e1s popular<\/div>\r\n              <div class=\"crc-pk-name\">Grow<\/div>\r\n              <div class=\"crc-pk-price\">3.500\u20ac <small>\/mes<\/small><\/div>\r\n              <div class=\"crc-pk-commit\">6 meses \u00b7 sweet spot<\/div>\r\n              <div class=\"crc-pk-desc\"><b>Captaci\u00f3n predecible<\/b>+ Meta Ads \u00b7 GEO \u00b7 Email \u00b7 CRO \u00b7 Link Building \u00b7 Automatizaci\u00f3n. 3 especialistas.<\/div>\r\n              <div class=\"crc-pk-tags\"><span class=\"crc-pk-tag\">Google<\/span><span class=\"crc-pk-tag\">Meta<\/span><span class=\"crc-pk-tag\">SEO+GEO<\/span><span class=\"crc-pk-tag\">Email<\/span><span class=\"crc-pk-tag\">CRO<\/span><span class=\"crc-pk-tag\">Link Building<\/span><\/div>\r\n            <\/div>\r\n            <div class=\"crc-pk\" data-p=\"scale\">\r\n              <div class=\"crc-pk-name\">Scale<\/div>\r\n              <div class=\"crc-pk-price\">Custom <small>\/mes<\/small><\/div>\r\n              <div class=\"crc-pk-commit\">12 meses \u00b7 Enterprise<\/div>\r\n              <div class=\"crc-pk-desc\"><b>M\u00e1quina con IA<\/b>+ PMax \u00b7 LinkedIn \u00b7 Agentes IA \u00b7 RAG \u00b7 Lead Scoring \u00b7 Video \u00b7 Data server-side. 5\u20136 especialistas + director.<\/div>\r\n              <div class=\"crc-pk-tags\"><span class=\"crc-pk-tag\">Full Paid<\/span><span class=\"crc-pk-tag\">Full GEO<\/span><span class=\"crc-pk-tag\">Agentes IA<\/span><span class=\"crc-pk-tag\">RAG<\/span><span class=\"crc-pk-tag\">Data<\/span><span class=\"crc-pk-tag\">Studio<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"crc-results crc-locked\" id=\"crcResults\">\r\n          <div class=\"crc-results-head\">Tu ROI estimado <span id=\"crcPkLabel\">sin cronuts<\/span><\/div>\r\n          <div class=\"crc-kpis\">\r\n            <div class=\"crc-kpi\"><div class=\"crc-kpi-v\" id=\"crcROI\">\u2014<\/div><div class=\"crc-kpi-l\">ROI estimado<\/div><\/div>\r\n            <div class=\"crc-kpi\"><div class=\"crc-kpi-v\" id=\"crcNewL\">\u2014<\/div><div class=\"crc-kpi-l\">Leads \/ mes<\/div><\/div>\r\n            <div class=\"crc-kpi\"><div class=\"crc-kpi-v\" id=\"crcRev\">\u2014<\/div><div class=\"crc-kpi-l\">Ingresos \/ mes<\/div><\/div>\r\n            <div class=\"crc-kpi\"><div class=\"crc-kpi-v\" id=\"crcBE\">\u2014<\/div><div class=\"crc-kpi-l\">Break-even<\/div><\/div>\r\n          <\/div>\r\n          <div class=\"crc-bars\">\r\n            <div class=\"crc-bar\"><div class=\"crc-bar-head\"><span class=\"crc-bar-label\">Inversi\u00f3n total (<span id=\"crcMesesSpan\">6m<\/span>)<\/span><span class=\"crc-bar-val\" id=\"crcBIV\">\u2014<\/span><\/div><div class=\"crc-bar-track\"><div class=\"crc-bar-fill b-inv\" id=\"crcBI\" style=\"width:5%\"><\/div><\/div><\/div>\r\n            <div class=\"crc-bar\"><div class=\"crc-bar-head\"><span class=\"crc-bar-label\">Ingresos estimados (<span class=\"crcMesesSpan2\">6m<\/span>)<\/span><span class=\"crc-bar-val\" id=\"crcBRV\">\u2014<\/span><\/div><div class=\"crc-bar-track\"><div class=\"crc-bar-fill b-ret\" id=\"crcBR\" style=\"width:5%\"><\/div><\/div><\/div>\r\n            <div class=\"crc-bar\"><div class=\"crc-bar-head\"><span class=\"crc-bar-label\">Benchmark sector<\/span><span class=\"crc-bar-val\" id=\"crcBBV\">\u2014<\/span><\/div><div class=\"crc-bar-track\"><div class=\"crc-bar-fill b-ben\" id=\"crcBB\" style=\"width:5%\"><\/div><\/div><\/div>\r\n          <\/div>\r\n          <div class=\"crc-insight\" id=\"crcInsight\">Selecciona servicios y un pack para ver tu an\u00e1lisis personalizado.<\/div>\r\n          <div class=\"crc-lock-label\">\ud83d\udd12 Desbloquea el informe completo abajo<\/div>\r\n          <div class=\"crc-gate\" id=\"crcGate\">\r\n            <div>\r\n              <h3>Desbloquea tu informe ROI completo<\/h3>\r\n              <p>Introduce tu email y te enviamos el desglose: CPL por canal, benchmark sectorial, curva de ramp-up mes a mes y recomendaci\u00f3n de mix de servicios.<\/p>\r\n              <ul>\r\n                <li>Informe PDF personalizado<\/li>\r\n                <li>Comparativa vs. media del sector<\/li>\r\n                <li>Roadmap sugerido por canales<\/li>\r\n                <li>Llamada opcional 30 min con estratega<\/li>\r\n              <\/ul>\r\n            <\/div>\r\n            <form class=\"crc-form\" id=\"crcForm\" novalidate>\r\n              <div class=\"crc-form-row\"><input type=\"text\" name=\"first_name\" id=\"crcFn\" placeholder=\"Nombre*\" required autocomplete=\"given-name\"><input type=\"text\" name=\"last_name\" id=\"crcLn\" placeholder=\"Apellido\" autocomplete=\"family-name\"><\/div>\r\n              <input type=\"email\" name=\"email\" id=\"crcEm\" placeholder=\"Email profesional*\" required autocomplete=\"email\">\r\n              <div class=\"crc-form-row\"><input type=\"tel\" name=\"phone\" id=\"crcPh\" placeholder=\"+34 600 123 456\" required inputmode=\"tel\" autocomplete=\"tel\" pattern=\"^\\+?[\\d\\s().\\-]{7,20}$\" minlength=\"7\" maxlength=\"20\" title=\"Tel\u00e9fono v\u00e1lido\"><input type=\"text\" name=\"company\" id=\"crcCo\" placeholder=\"Empresa*\" required autocomplete=\"organization\"><\/div>\r\n              <input type=\"text\" name=\"_hp\" class=\"crc-form-hp\" tabindex=\"-1\" autocomplete=\"off\" aria-hidden=\"true\">\r\n              <button type=\"submit\" class=\"crc-submit\" id=\"crcSubmit\"><span class=\"crc-submit-t\">Desbloquear mi informe ROI<\/span><span class=\"crc-arr\">\u2192<\/span><\/button>\r\n              <div class=\"crc-form-err\" id=\"crcErr\" role=\"alert\" aria-live=\"polite\"><\/div>\r\n              <div class=\"crc-submit-note\">Al enviar aceptas nuestra <a href=\"\/politica-privacidad\/\">pol\u00edtica de privacidad<\/a>. Sin spam. Baja cuando quieras.<\/div>\r\n            <\/form>\r\n            <div class=\"crc-success\" id=\"crcSuccess\"><strong>\u2713 Informe enviado<\/strong>Revisa tu bandeja. Te contactaremos en 24h para profundizar en tu escenario.<\/div>\r\n          <\/div>\r\n\r\n          <!-- Premium dashboard (unlock post-email) -->\r\n          <div class=\"crc-dashboard\" id=\"crcDashboard\">\r\n            <div class=\"crc-dash-head\">\r\n              <span class=\"crc-dash-eyebrow\">Dashboard interactivo \u00b7 desbloqueado<\/span>\r\n              <h3 class=\"crc-dash-title\">Tu escenario mes a mes<\/h3>\r\n            <\/div>\r\n            <div class=\"crc-dash-grid\">\r\n              <div class=\"crc-dash-card crc-dash-card--ramp\">\r\n                <div class=\"crc-dash-card-head\">\r\n                  <span class=\"crc-dash-card-lbl\">Curva ramp-up \u00b7 12 meses<\/span>\r\n                  <span class=\"crc-dash-card-val\" id=\"crcDashPeak\">\u2014<\/span>\r\n                <\/div>\r\n                <div class=\"crc-dash-chart\" id=\"crcDashChart\" aria-hidden=\"true\"><\/div>\r\n                <div class=\"crc-dash-chart-axis\"><span>M1<\/span><span>M3<\/span><span>M6<\/span><span>M9<\/span><span>M12<\/span><\/div>\r\n                <p class=\"crc-dash-note\">Efectividad inicial 40% \u2192 100% mes 6. Compuesto mes 7\u201312.<\/p>\r\n              <\/div>\r\n              <div class=\"crc-dash-card crc-dash-card--mix\">\r\n                <div class=\"crc-dash-card-head\">\r\n                  <span class=\"crc-dash-card-lbl\">Mix de canales activos<\/span>\r\n                  <span class=\"crc-dash-card-val\" id=\"crcDashMix\">\u2014<\/span>\r\n                <\/div>\r\n                <div class=\"crc-dash-donut\" id=\"crcDashDonut\" aria-hidden=\"true\"><\/div>\r\n                <div class=\"crc-dash-legend\" id=\"crcDashLegend\"><\/div>\r\n              <\/div>\r\n              <div class=\"crc-dash-card crc-dash-card--compare\">\r\n                <div class=\"crc-dash-card-head\">\r\n                  <span class=\"crc-dash-card-lbl\">Comparativa packs (ROI)<\/span>\r\n                <\/div>\r\n                <div class=\"crc-dash-compare\" id=\"crcDashCompare\"><\/div>\r\n              <\/div>\r\n              <div class=\"crc-dash-card crc-dash-card--be\">\r\n                <div class=\"crc-dash-card-head\">\r\n                  <span class=\"crc-dash-card-lbl\">Break-even<\/span>\r\n                  <span class=\"crc-dash-card-val\" id=\"crcDashBE\">\u2014<\/span>\r\n                <\/div>\r\n                <div class=\"crc-dash-timeline\" id=\"crcDashTimeline\" aria-hidden=\"true\">\r\n                  <div class=\"crc-dash-timeline-track\"><div class=\"crc-dash-timeline-fill\" id=\"crcDashTimelineFill\"><\/div><div class=\"crc-dash-timeline-marker\" id=\"crcDashTimelineMark\" style=\"left:50%\"><span>BE<\/span><\/div><\/div>\r\n                  <div class=\"crc-dash-timeline-axis\"><span>M1<\/span><span>M3<\/span><span>M6<\/span><span>M9<\/span><span>M12<\/span><\/div>\r\n                <\/div>\r\n                <p class=\"crc-dash-note\">Mes en que los ingresos acumulados superan la inversi\u00f3n total.<\/p>\r\n              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"crc-ctabar\">\r\n          <div><h3>\u00bfListo para convertir estos n\u00fameros en realidad?<\/h3><p>Auditor\u00eda gratuita de 30 min. Te decimos qu\u00e9 servicios escalar y cu\u00e1les pausar.<\/p><\/div>\r\n          <a href=\"\/contactar-consultora-digital-crecimiento\/\" class=\"crc-btn\">Pedir auditor\u00eda gratis <span class=\"crc-arr\">\u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ROI POR SERVICIO \u2014 grid cards -->\r\n  <section class=\"crc-roi-section\">\r\n    <div class=\"crc-wrap\">\r\n      <div class=\"crc-section-head\">\r\n        <span class=\"crc-section-eyebrow\">ROI por canal<\/span>\r\n        <h2>D\u00f3nde rinde m\u00e1s <em>cada euro<\/em><\/h2>\r\n        <p>Benchmarks reales con +280 proyectos B2B ejecutados. Cada servicio con su curva de retorno y ventana temporal.<\/p>\r\n      <\/div>\r\n      <div class=\"crc-roi-grid\">\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">275<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">12 meses \u00b7 compuesto<\/div>\r\n          <h3 class=\"crc-roi-title\">SEO &amp; GEO<\/h3>\r\n          <p class=\"crc-roi-desc\">Efecto compuesto. Citabilidad en ChatGPT Search, Perplexity y Google AIO. Incluido en todos los packs.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">180<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">Desde mes 1<\/div>\r\n          <h3 class=\"crc-roi-title\">Google Ads<\/h3>\r\n          <p class=\"crc-roi-desc\">Search + Display + Shopping + PMax + YouTube. Resultados inmediatos con gesti\u00f3n profesional.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">150<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">Desde mes 2 \u00b7 B2B<\/div>\r\n          <h3 class=\"crc-roi-title\">Meta \/ LinkedIn Ads<\/h3>\r\n          <p class=\"crc-roi-desc\">Audiencias lookalike + ABM. Full funnel con Advantage+. Desde el pack Grow.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">4.200<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">Fuente: DMA \u00b7 base cualificada<\/div>\r\n          <h3 class=\"crc-roi-title\">Email &amp; Nurturing<\/h3>\r\n          <p class=\"crc-roi-desc\">Automatizaci\u00f3n Mailchimp\/Brevo\/HubSpot. Requiere base cualificada previa.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">+35<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">Uplift sobre SEO base<\/div>\r\n          <h3 class=\"crc-roi-title\">Link Building<\/h3>\r\n          <p class=\"crc-roi-desc\">4\u20138 backlinks DA 30+ al mes seg\u00fan tier. Scale incluye DA 40+ y digital PR.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">\u221230<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">Reducci\u00f3n de CPL<\/div>\r\n          <h3 class=\"crc-roi-title\">Agentes IA &amp; RAG<\/h3>\r\n          <p class=\"crc-roi-desc\">Lead scoring predictivo + chatbot con base de conocimiento + Swarm multi-agente. Solo Scale.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">+25<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">Se\u00f1al recuperada<\/div>\r\n          <h3 class=\"crc-roi-title\">Data &amp; Tracking<\/h3>\r\n          <p class=\"crc-roi-desc\">Server-side tracking recupera datos perdidos por iOS\/consent. Base para atribuci\u00f3n real.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">+35<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">CTR paid \u00b7 creatividades<\/div>\r\n          <h3 class=\"crc-roi-title\">Cronuts Studio<\/h3>\r\n          <p class=\"crc-roi-desc\">Video podcast + ad creative packs + AI Avatars. Elevan CTR y escalan contenido.<\/p>\r\n        <\/div>\r\n        <div class=\"crc-roi-card\">\r\n          <div class=\"crc-roi-pct\">\u221222<small>%<\/small><\/div>\r\n          <div class=\"crc-roi-meta\">Ciclo de venta B2B<\/div>\r\n          <h3 class=\"crc-roi-title\">CRM &amp; RevOps<\/h3>\r\n          <p class=\"crc-roi-desc\">Notion \/ HubSpot \/ Airtable + Make. Procesos sales + reporting C-level. Reduce ciclo 15\u201330%.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- 5 FACTORES \u2014 numbered method -->\r\n  <section class=\"crc-factors-section\">\r\n    <div class=\"crc-wrap\">\r\n      <div class=\"crc-section-head\">\r\n        <span class=\"crc-section-eyebrow\">Los 5 factores<\/span>\r\n        <h2>Qu\u00e9 determina <em>tu ROI<\/em> real<\/h2>\r\n        <p>Antes de invertir, revisa estos cinco drivers. Cambiar uno puede duplicar el retorno total.<\/p>\r\n      <\/div>\r\n      <div class=\"crc-factors\">\r\n        <div class=\"crc-factor\">\r\n          <div class=\"crc-factor-num\">01<\/div>\r\n          <div class=\"crc-factor-body\"><h3>CPL del sector<\/h3><p>Ecommerce 35\u20ac \u00b7 SaaS 120\u20ac \u00b7 Inmobiliaria 95\u20ac \u00b7 Industrial 85\u20ac. Var\u00eda hasta x4 entre sectores.<\/p><\/div>\r\n          <span class=\"crc-factor-tag\">Sector-dependent<\/span>\r\n        <\/div>\r\n        <div class=\"crc-factor\">\r\n          <div class=\"crc-factor-num\">02<\/div>\r\n          <div class=\"crc-factor-body\"><h3>Tasa de cierre<\/h3><p>Media B2B Espa\u00f1a 12\u201320%. Mejorar 5 puntos porcentuales duplica el ROI total de la inversi\u00f3n.<\/p><\/div>\r\n          <span class=\"crc-factor-tag\">Alto impacto<\/span>\r\n        <\/div>\r\n        <div class=\"crc-factor\">\r\n          <div class=\"crc-factor-num\">03<\/div>\r\n          <div class=\"crc-factor-body\"><h3>Ticket medio<\/h3><p>A mayor ticket, m\u00e1s margen para absorber CPL elevado. Sectores high-ticket permiten CAC m\u00e1s agresivo.<\/p><\/div>\r\n          <span class=\"crc-factor-tag\">Margen<\/span>\r\n        <\/div>\r\n        <div class=\"crc-factor\">\r\n          <div class=\"crc-factor-num\">04<\/div>\r\n          <div class=\"crc-factor-body\"><h3>Mix de servicios<\/h3><p>Paid para inmediato \u00b7 SEO\/GEO para compuesto \u00b7 IA para reducir CPL \u00b7 Data para atribuir. Nunca un canal aislado.<\/p><\/div>\r\n          <span class=\"crc-factor-tag\">Estrategia<\/span>\r\n        <\/div>\r\n        <div class=\"crc-factor\">\r\n          <div class=\"crc-factor-num\">05<\/div>\r\n          <div class=\"crc-factor-body\"><h3>Sinergia multicanal<\/h3><p>Combinar 4+ servicios genera 15\u201335% m\u00e1s retorno que ejecutarlos aislados. Efecto halo entre canales.<\/p><\/div>\r\n          <span class=\"crc-factor-tag\">Sinergia<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ADD-ONS \u2014 SVG icons -->\r\n  <section class=\"crc-addons-section\">\r\n    <div class=\"crc-wrap\">\r\n      <div class=\"crc-section-head\">\r\n        <span class=\"crc-section-eyebrow\">Add-ons opcionales<\/span>\r\n        <h2>Servicios <em>fuera del retainer<\/em><\/h2>\r\n        <p>Proyectos puntuales que se facturan aparte. Se suman a cualquier pack seg\u00fan necesidad.<\/p>\r\n      <\/div>\r\n      <div class=\"crc-addons-grid\">\r\n        <div class=\"crc-addon\">\r\n          <span class=\"crc-addon-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><line x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\/><circle cx=\"6\" cy=\"6\" r=\".5\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"8.5\" cy=\"6\" r=\".5\" fill=\"currentColor\" stroke=\"none\"\/><\/svg><\/span>\r\n          <div class=\"crc-addon-body\">\r\n            <h3>Landing \/ Web \/ E-commerce<\/h3>\r\n            <div class=\"crc-addon-price\">Desde 1.800\u20ac \u00b7 Corporate 4.500\u20ac+ \u00b7 Ecommerce 10K+\u20ac<\/div>\r\n            <p>Desarrollo web optimizado para conversi\u00f3n. Hosting gestionado + mantenimiento disponibles.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"crc-addon\">\r\n          <span class=\"crc-addon-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2a4 4 0 0 0-4 4v1a4 4 0 0 0-2 7.5V17a3 3 0 0 0 3 3h6a3 3 0 0 0 3-3v-2.5a4 4 0 0 0-2-7.5V6a4 4 0 0 0-4-4z\"\/><line x1=\"9\" y1=\"14\" x2=\"15\" y2=\"14\"\/><line x1=\"12\" y1=\"10\" x2=\"12\" y2=\"14\"\/><\/svg><\/span>\r\n          <div class=\"crc-addon-body\">\r\n            <h3>Proyectos IA cerrados<\/h3>\r\n            <div class=\"crc-addon-price\">AI Audit 1.500\u20ac \u00b7 Content Factory 3.500\u20ac \u00b7 RAG Chatbot 8\u201315K\u20ac<\/div>\r\n            <p>Setups puntuales: AI Audit &amp; Roadmap, Content Factory, Lead Scoring Bot, RAG Chatbot, Swarm Agents.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"crc-addon\">\r\n          <span class=\"crc-addon-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20\"\/><path d=\"M6.5 2H20v20H6.5A2.5 2.5 0 0 1 4 19.5v-15A2.5 2.5 0 0 1 6.5 2z\"\/><\/svg><\/span>\r\n          <div class=\"crc-addon-body\">\r\n            <h3>Formaci\u00f3n &amp; Workshops<\/h3>\r\n            <div class=\"crc-addon-price\">1.200\u20ac\u20135.000\u20ac por programa<\/div>\r\n            <p>IA para equipos Marketing, Notion para empresas, Make\/n8n, AI Mastery Program (4 semanas).<\/p>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"crc-addon\">\r\n          <span class=\"crc-addon-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 3v18h18\"\/><path d=\"M7 14l4-4 4 4 5-5\"\/><\/svg><\/span>\r\n          <div class=\"crc-addon-body\">\r\n            <h3>RevOps Implementation<\/h3>\r\n            <div class=\"crc-addon-price\">2.500\u20ac\u201318.000\u20ac proyecto<\/div>\r\n            <p>CRM + procesos sales + reporting C-level. Notion \/ HubSpot \/ Airtable + Make integrado end-to-end.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"crc-addon\">\r\n          <span class=\"crc-addon-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><polygon points=\"23 7 16 12 23 17 23 7\"\/><rect x=\"1\" y=\"5\" width=\"15\" height=\"14\" rx=\"2\" ry=\"2\"\/><\/svg><\/span>\r\n          <div class=\"crc-addon-body\">\r\n            <h3>Cronuts Studio<\/h3>\r\n            <div class=\"crc-addon-price\">Video Podcast 1.200\u20ac\/mes \u00b7 Ad Pack 1.500\u20ac \u00b7 AI Avatar 2.500\u20ac setup<\/div>\r\n            <p>Creatividad end-to-end: video podcast + clips sociales, ad creative packs, contenido con AI Avatars.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"crc-addon\">\r\n          <span class=\"crc-addon-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg><\/span>\r\n          <div class=\"crc-addon-body\">\r\n            <h3>Fractional CMO<\/h3>\r\n            <div class=\"crc-addon-price\">3.000\u20137.000\u20ac\/mes<\/div>\r\n            <p>Direcci\u00f3n estrat\u00e9gica part-time: OKRs, forecast, priorizaci\u00f3n de canales, comit\u00e9s comerciales.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- CAT\u00c1LOGO \u2014 grid cards por vertical -->\r\n  <section class=\"crc-catalog-section\">\r\n    <div class=\"crc-wrap\">\r\n      <div class=\"crc-section-head\">\r\n        <span class=\"crc-section-eyebrow\">Cat\u00e1logo completo<\/span>\r\n        <h2>10 verticales \u00b7 <em>70+ servicios<\/em><\/h2>\r\n        <p>La calculadora muestra 14 servicios del retainer. Este es el cat\u00e1logo completo 2026 con todos los proyectos cerrados, creatividad, formaci\u00f3n y nuevas verticales.<\/p>\r\n      <\/div>\r\n      <div class=\"crc-catalog\">\r\n        <div class=\"crc-cat-grid\">\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V2<\/span><span class=\"crc-cat-title\">IA &amp; Automatizaci\u00f3n<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">AI Audit &amp; Roadmap<\/span><span class=\"crc-cat-price\">1.500\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Content Factory<\/span><span class=\"crc-cat-price\">3.500\u20ac + 300\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Lead Scoring Bot<\/span><span class=\"crc-cat-price\">4.500\u20ac + 400\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">RAG Chatbot<\/span><span class=\"crc-cat-price\">8\u201315K\u20ac + 800\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Swarm IA Agents<\/span><span class=\"crc-cat-price\">6\u201315K+\u20ac<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V3<\/span><span class=\"crc-cat-title\">Web Development<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Landing Page<\/span><span class=\"crc-cat-price\">1.800\u20132.500\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Corporate Web<\/span><span class=\"crc-cat-price\">4.500\u20136.000\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">E-commerce \/ Web App<\/span><span class=\"crc-cat-price\">10K+\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Hosting gestionado<\/span><span class=\"crc-cat-price\">70\u2013900\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Mantenimiento web<\/span><span class=\"crc-cat-price\">150\u20131.000\u20ac\/mes<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V5<\/span><span class=\"crc-cat-title\">Cronuts Studio<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Video Podcast + Clips<\/span><span class=\"crc-cat-price\">1.200\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Ad Creative Pack (5 piezas)<\/span><span class=\"crc-cat-price\">1.500\u20ac\/pack<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">AI Avatar Content<\/span><span class=\"crc-cat-price\">2.500\u20ac + 300\u20ac\/min<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V6<\/span><span class=\"crc-cat-title\">Data &amp; Tracking<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Server-Side Tracking<\/span><span class=\"crc-cat-price\">2.500\u20133.500\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">CRO &amp; Analytics Audit<\/span><span class=\"crc-cat-price\">1.800\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Dashboarding<\/span><span class=\"crc-cat-price\">1.200\u20ac + 100\/mes<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V7<\/span><span class=\"crc-cat-title\">Social &amp; Content<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Organic Growth LinkedIn\/IG<\/span><span class=\"crc-cat-price\">1.200\u20131.800\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">SEO Content Blog (2 art)<\/span><span class=\"crc-cat-price\">1.600\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Ghostwriting Pro LinkedIn<\/span><span class=\"crc-cat-price\">2.200\u20132.800\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Community Management<\/span><span class=\"crc-cat-price\">600\u20ac\/mes<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V8<\/span><span class=\"crc-cat-title\">CRM &amp; Implementaci\u00f3n<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Notion Workspace<\/span><span class=\"crc-cat-price\">2\u20134K\u20ac + 200\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Notion CRM<\/span><span class=\"crc-cat-price\">2,5\u20135K\u20ac + 250\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Airtable + Make<\/span><span class=\"crc-cat-price\">2\u20134,5K\u20ac + 250\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Integraci\u00f3n Multi-Plataforma<\/span><span class=\"crc-cat-price\">3\u20138K\u20ac + 400\/mes<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V9<\/span><span class=\"crc-cat-title\">Formaci\u00f3n &amp; Workshops<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">IA para Equipos de Marketing<\/span><span class=\"crc-cat-price\">1.500\u20133.000\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Notion para Empresas<\/span><span class=\"crc-cat-price\">1.200\u20132.500\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Automatizaci\u00f3n Make\/n8n<\/span><span class=\"crc-cat-price\">2.000\u20133.500\u20ac<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">AI Mastery (4 semanas)<\/span><span class=\"crc-cat-price\">3.500\u20135.000\u20ac<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"crc-cat-card\">\r\n            <div class=\"crc-cat-head\"><span class=\"crc-cat-badge\">V10<\/span><span class=\"crc-cat-title\">Nuevas verticales 2026<\/span><\/div>\r\n            <div class=\"crc-cat-list\">\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">AI Growth Partner<\/span><span class=\"crc-cat-price\">2\u20135K\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">WhatsApp &amp; SMS Marketing<\/span><span class=\"crc-cat-price\">500\u20132.000\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">AIO Optimization<\/span><span class=\"crc-cat-price\">1,3\u20133,5K\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">Fractional CMO<\/span><span class=\"crc-cat-price\">3\u20137K\u20ac\/mes<\/span><\/div>\r\n              <div class=\"crc-cat-item\"><span class=\"crc-cat-name\">RevOps Implementation<\/span><span class=\"crc-cat-price\">2,5\u201318K\u20ac proyecto<\/span><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"crc-faq-section\">\r\n    <div class=\"crc-wrap\">\r\n      <div class=\"crc-section-head\">\r\n        <span class=\"crc-section-eyebrow\">FAQ<\/span>\r\n        <h2>Preguntas <em>frecuentes<\/em><\/h2>\r\n      <\/div>\r\n      <div class=\"crc-faq\">\r\n        <details><summary>\u00bfC\u00f3mo se calcula el ROI del marketing digital?<\/summary><p>ROI = (Ingresos \u2212 Inversi\u00f3n) \/ Inversi\u00f3n \u00d7 100. La calculadora incorpora CPL sectorial, tasa de cierre, ramp-up mensual y multiplicador de sinergia por servicios activos.<\/p><\/details>\r\n        <details><summary>\u00bfQu\u00e9 ROI se considera bueno?<\/summary><p>Superior al 100% indica beneficio neto. En B2B, 200\u2013400% es habitual. Ecommerce 350%, inmobiliaria 180%, SaaS 300%.<\/p><\/details>\r\n        <details><summary>\u00bfCu\u00e1nto tarda en verse el retorno?<\/summary><p>Paid Media (Google Ads, Meta, LinkedIn) desde el mes 1. SEO &amp; GEO requieren 3\u20136 meses pero producen retorno compuesto a largo plazo. Agentes IA impactan desde la semana 4 tras el setup.<\/p><\/details>\r\n        <details><summary>\u00bfQu\u00e9 diferencia hay entre Starter, Grow y Scale?<\/summary><p>Starter (1.500\u20ac \u00b7 3m): Google Ads + SEO t\u00e9cnico + 2 art\/mes, 1 especialista + AM. Grow (3.500\u20ac \u00b7 6m): + Meta Ads, GEO, Email, CRO, Link Building, Automatizaci\u00f3n, 3 especialistas + estratega. Scale (Custom \u00b7 12m): + PMax\/YouTube\/LinkedIn, Full GEO, Agentes IA, RAG, Lead Scoring, Video, Data server-side, 5\u20136 especialistas + director senior.<\/p><\/details>\r\n        <details><summary>\u00bfQu\u00e9 servicios puede ofrecer cronuts adem\u00e1s del retainer?<\/summary><p>Desarrollo web (landing 1.800\u20ac+, e-commerce 10K+\u20ac), setups IA cerrados (AI Audit 1.500\u20ac, RAG Chatbot 8\u201315K\u20ac, Swarm Agents 6\u201315K+\u20ac), Cronuts Studio (video, ad creatives, AI Avatars), Data\/CRO audits, implementaci\u00f3n CRM (Notion\/HubSpot\/Airtable), Fractional CMO (3\u20137K\u20ac\/mes), RevOps (2,5\u201318K\u20ac), formaci\u00f3n (1,2\u20135K\u20ac). Ver secci\u00f3n \"Add-ons\" arriba.<\/p><\/details>\r\n        <details><summary>\u00bfPor qu\u00e9 el ROI mejora con cronuts.digital?<\/summary><p>Gesti\u00f3n profesional + optimizaci\u00f3n continua de pujas, audiencias, creatividades, SEO t\u00e9cnico, CRO, automatizaci\u00f3n IA y anal\u00edtica server-side. Mejora rendimiento 40\u201385% vs gesti\u00f3n amateur.<\/p><\/details>\r\n        <details><summary>\u00bfQu\u00e9 es el multiplicador de sinergia?<\/summary><p>Combinar servicios genera 15\u201335% m\u00e1s retorno que ejecutarlos aislados. Cada pack aplica boost creciente: x0.3 (sin cronuts), x1.0 (Starter), x1.18 (Grow), x1.38 (Scale).<\/p><\/details>\r\n        <details><summary>\u00bfPuedo empezar solo con Paid Media?<\/summary><p>S\u00ed. Starter incluye Google Ads Search + SEO t\u00e9cnico como base. A partir del mes 3 solemos recomendar sumar Content + Link Building (upsell a Grow) para que el paid no sea 100% del presupuesto.<\/p><\/details>\r\n        <details><summary>\u00bfQu\u00e9 sectores trabaj\u00e1is?<\/summary><p>10 sectores B2B: servicios profesionales, industrial, SaaS, ecommerce, salud\/cl\u00ednicas, educaci\u00f3n, inmobiliaria, hosteler\u00eda, legal y otros. +280 proyectos ejecutados, referencias Telef\u00f3nica, Toyota, Cruz Roja, IESE, Antala Group.<\/p><\/details>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function(){\r\n  var ENDPOINT = \"https:\\\/\\\/cronuts.digital\\\/en\\\/wp-json\\\/cronuts\\\/v1\\\/leads\\\/capture\";\r\n  var PACKS = {\r\n    none:    {fee:0,    name:'Sin cronuts', ch:[],                                                                                              boost:.30, label:'sin cronuts'},\r\n    starter: {fee:1500, name:'Starter',     ch:['googleads','seogeo','content','reporting'],                                                                boost:1.00, label:'con Starter'},\r\n    grow:    {fee:3500, name:'Grow',        ch:['googleads','metaads','seogeo','content','linkbuilding','email','cro','contentops','automation','reporting'],            boost:1.18, label:'con Grow'},\r\n    scale:   {fee:5500, name:'Scale',       ch:['googleads','metaads','whatsapp','seogeo','content','linkbuilding','email','cro','webdev','video','data','ia','swarm','leadscoring','contentops','reporting','automation','cmo','revops'], boost:1.38, label:'con Scale'}\r\n  };\r\n  var SECTORS = {\r\n    industrial:{cpl:85,ar:220,name:'Industrial'},saas:{cpl:120,ar:300,name:'SaaS'},servicios:{cpl:65,ar:250,name:'Servicios profesionales'},\r\n    ecommerce:{cpl:35,ar:350,name:'Ecommerce'},salud:{cpl:55,ar:200,name:'Salud'},educacion:{cpl:45,ar:280,name:'Educaci\u00f3n'},\r\n    inmobiliaria:{cpl:95,ar:180,name:'Inmobiliaria'},horeca:{cpl:40,ar:260,name:'Hosteler\u00eda'},legal:{cpl:75,ar:230,name:'Legal'},otro:{cpl:70,ar:230,name:'General'}\r\n  };\r\n  var SVC_BONUS = {googleads:0.32,metaads:0.18,whatsapp:0.10,seogeo:0.28,content:0.12,linkbuilding:0.16,email:0.14,cro:0.20,webdev:0.22,video:0.14,data:0.10,ia:0.26,swarm:0.24,leadscoring:0.22,contentops:0.20,reporting:0.08,automation:0.18,cmo:0.15,revops:0.12};\r\n  var SVC_LABEL = {googleads:'Google Ads',metaads:'Meta\/LinkedIn Ads',whatsapp:'WhatsApp & SMS',seogeo:'SEO & GEO',content:'Content',linkbuilding:'Link Building',email:'Email',cro:'CRO',webdev:'Web Dev',video:'Video Studio',data:'Anal\u00edtica & Data',ia:'Agentes IA',swarm:'Swarm Agents',leadscoring:'Lead Scoring',contentops:'Content Ops IA',reporting:'Reporting IA',automation:'Automatizaci\u00f3n',cmo:'Fractional CMO',revops:'CRM & RevOps'};\r\n\r\n  var $ = function(id){return document.getElementById(id);};\r\n  var state = {pack:'none', unlocked:false, lastResult:null};\r\n\r\n  function fmt(n){\r\n    if(n >= 1e6) return (n\/1e6).toFixed(1).replace('.',',')+' M';\r\n    if(n >= 1e3) return (n\/1e3).toFixed(n>=1e4?0:1).replace('.',',')+'K';\r\n    return Math.round(n).toLocaleString('es-ES');\r\n  }\r\n  function fmtEuro(n){return '\u20ac'+fmt(n);}\r\n  function animVal(el,txt){if(!el)return;el.style.opacity='.3';setTimeout(function(){el.textContent=txt;el.style.opacity='1';},120);}\r\n\r\n  document.querySelectorAll('.crc-chip').forEach(function(chip){chip.addEventListener('click',function(e){e.preventDefault();var cb=this.querySelector('input');cb.checked=!cb.checked;this.classList.toggle('is-on',cb.checked);calc();});});\r\n\r\n  window.crcSelectPack = function(p){\r\n    state.pack = p;\r\n    document.querySelectorAll('.crc-pk').forEach(function(el){el.classList.toggle('is-on',el.getAttribute('data-p')===p);});\r\n    var pk = PACKS[p];\r\n    if(p !== 'none'){\r\n      document.querySelectorAll('.crc-chip').forEach(function(el){\r\n        var c = el.getAttribute('data-c'); var cb = el.querySelector('input');\r\n        var on = pk.ch.indexOf(c) >= 0; cb.checked = on; el.classList.toggle('is-on', on);\r\n      });\r\n    }\r\n    $('crcPkLabel').textContent = pk.label; calc();\r\n  };\r\n  document.querySelectorAll('.crc-pk').forEach(function(pk){pk.addEventListener('click',function(){window.crcSelectPack(this.getAttribute('data-p'));});});\r\n\r\n  function getServices(){\r\n    var keys=[],labels=[];\r\n    document.querySelectorAll('.crc-chip input:checked').forEach(function(cb){var k=cb.parentElement.getAttribute('data-c');keys.push(k);labels.push(SVC_LABEL[k]||k);});\r\n    return {keys:keys,labels:labels};\r\n  }\r\n  function setStep(n){document.querySelectorAll('.crc-step').forEach(function(s){var sn=parseInt(s.getAttribute('data-s'),10);s.classList.toggle('is-active',sn<=n);s.classList.toggle('is-done',sn<n);});}\r\n\r\n  function calc(){\r\n    var inv=+$('crcInv').value||2000, ticket=+$('crcTicket').value||2500, leadsA=+$('crcLeads').value||0;\r\n    var cierre=(+$('crcCierre').value||15)\/100, sector=$('crcSector').value, meses=+$('crcMeses').value||6;\r\n    var pk=PACKS[state.pack], sec=SECTORS[sector]||SECTORS.otro, svc=getServices();\r\n\r\n    $('crcInvVal').textContent=fmtEuro(inv); $('crcCierreVal').textContent=Math.round(cierre*100)+'%';\r\n    $('crcMesesVal').textContent=meses+(meses===1?' mes':' meses'); $('crcMesesSpan').textContent=meses+'m';\r\n    document.querySelectorAll('.crcMesesSpan2').forEach(function(e){e.textContent=meses+'m';});\r\n\r\n    var svcBoost=0; svc.keys.forEach(function(k){svcBoost+=(SVC_BONUS[k]||0);}); if(!svcBoost)svcBoost=.15;\r\n    var eff=(1+svcBoost)*pk.boost, ramp=.4+.6*Math.min(meses\/6,1);\r\n    var leadsNew=Math.round((inv\/sec.cpl)*eff*ramp), clientsNew=leadsNew*cierre, revMo=clientsNew*ticket;\r\n    var feeTotal=pk.fee*meses, invTotal=inv*meses, totalCost=invTotal+feeTotal;\r\n    var tR=0; for(var m=1;m<=meses;m++){var rr=.4+.6*Math.min(m\/6,1);var lm=(inv\/sec.cpl)*(1+svcBoost)*pk.boost*rr;tR+=lm*cierre*ticket;}\r\n    var roi=totalCost>0?((tR-totalCost)\/totalCost)*100:0, mc=(inv+pk.fee);\r\n    var be=revMo>0?(mc\/revMo):99; if(be>meses)be=meses;\r\n\r\n    var roiEl=$('crcROI'); animVal(roiEl,(roi>=0?'+':'')+Math.round(roi)+'%');\r\n    roiEl.className='crc-kpi-v '+(roi>100?'pos':(roi>0?'warn':'neg'));\r\n    animVal($('crcNewL'),fmt(leadsNew)); animVal($('crcRev'),fmtEuro(Math.round(revMo)));\r\n    animVal($('crcBE'),be<1?'<1 mes':(Math.ceil(be)+(Math.ceil(be)===1?' mes':' meses')));\r\n\r\n    var mx=Math.max(totalCost,tR,totalCost*(sec.ar\/100))||1;\r\n    $('crcBIV').textContent=fmtEuro(totalCost)+(pk.fee>0?' ('+fmtEuro(invTotal)+' medios + '+fmtEuro(feeTotal)+' '+pk.name+')':' (solo medios)');\r\n    $('crcBI').style.width=Math.max((totalCost\/mx)*100,5)+'%';\r\n    $('crcBRV').textContent=fmtEuro(Math.round(tR))+' totales';\r\n    $('crcBR').style.width=Math.max((tR\/mx)*100,5)+'%';\r\n    var bBench=totalCost*(sec.ar\/100);\r\n    $('crcBBV').textContent=sec.name+': '+fmtEuro(Math.round(bBench));\r\n    $('crcBB').style.width=Math.max((bBench\/mx)*100,5)+'%';\r\n\r\n    var ins='', svcStr=svc.labels.length?svc.labels.slice(0,6).join(', ')+(svc.labels.length>6?'\u2026':''):'marketing digital';\r\n    if(state.pack==='none'){\r\n      ins='Gestionando t\u00fa mismo '+fmtEuro(inv)+'\/mes en '+svcStr+', el ROI estimado es '+(roi>=0?'+':'')+Math.round(roi)+'%. ';\r\n      ins+=roi>0?'Pierdes 40\u201370% del potencial sin optimizaci\u00f3n profesional, CRO, Link Building ni IA. Selecciona un pack para ver la diferencia real.':'Sin optimizaci\u00f3n profesional est\u00e1s quemando presupuesto. Selecciona un pack para revertirlo con estrategia + ejecuci\u00f3n + data.';\r\n    } else {\r\n      ins='Con '+pk.name+' ('+fmtEuro(pk.fee)+'\/mes) + '+fmtEuro(inv)+'\/mes en medios ('+svcStr+'), ';\r\n      if(roi>150) ins+='generas '+fmt(leadsNew)+' leads\/mes \u2192 '+fmtEuro(Math.round(revMo))+' ingresos mensuales. En '+meses+'m: '+fmtEuro(Math.round(tR))+' acumulados vs '+fmtEuro(totalCost)+' invertidos.';\r\n      else if(roi>0){\r\n        ins+=fmt(leadsNew)+' leads \u2192 '+fmtEuro(Math.round(revMo))+'\/mes.';\r\n        if(state.pack==='starter') ins+=' Considera Grow para a\u00f1adir Meta Ads, GEO, Email, CRO, Link Building y Automatizaci\u00f3n (+18% sinergia).';\r\n        else if(state.pack==='grow') ins+=' Scale a\u00f1ade Agentes IA, RAG, Lead Scoring, PMax\/LinkedIn y Data server-side para dominar (+38% sinergia).';\r\n        else if(state.pack==='scale') ins+=' Eval\u00faa add-ons como Fractional CMO o RAG Chatbot para verticalizar a\u00fan m\u00e1s.';\r\n      } else ins+='ROI negativo. Revisa ticket medio, tasa de cierre o a\u00f1ade m\u00e1s servicios para amortizar fee.';\r\n    }\r\n    $('crcInsight').textContent=ins;\r\n\r\n    state.lastResult={inv_monthly:inv,ticket:ticket,leads_current:leadsA,cierre_pct:Math.round(cierre*100),sector:sector,sector_name:sec.name,meses:meses,services:svc.keys.join(','),service_boost:svcBoost.toFixed(2),pack:state.pack,pack_fee:pk.fee,pack_boost:pk.boost,roi_pct:Math.round(roi),leads_mes:leadsNew,rev_mes:Math.round(revMo),rev_total:Math.round(tR),inv_total:totalCost,break_even_m:Math.ceil(be)};\r\n    if(state.pack==='none') setStep(2); else setStep(3);\r\n    renderDashboard({sec:sec, svc:svc, svcBoost:svcBoost, pk:pk, meses:meses, revMo:revMo, be:be, ticket:ticket, cierre:cierre, leadsA:leadsA, inv:inv});\r\n  }\r\n\r\n  function renderDashboard(C){\r\n    var sec=C.sec, svc=C.svc, svcBoost=C.svcBoost, pk=C.pk, meses=C.meses, revMo=C.revMo, be=C.be, ticket=C.ticket, cierre=C.cierre, leadsA=C.leadsA, inv=C.inv;\r\n    \/\/ Ramp-up curve (12m): efectividad 40% \u2192 100% en mes 6, plateau.\r\n    var chart = $('crcDashChart'); if(!chart) return;\r\n    var bars=''; var peak=0;\r\n    for(var m=1;m<=12;m++){\r\n      var eff = m<=6 ? 0.4 + (0.6*(m-1)\/5) : 1.0;\r\n      var monthRev = revMo * eff;\r\n      peak = Math.max(peak, monthRev);\r\n      var h = Math.max(8, Math.round(eff*100));\r\n      bars += '<span style=\"height:'+h+'%\" title=\"M'+m+': \u20ac'+Math.round(monthRev).toLocaleString('es-ES')+'\"><\/span>';\r\n    }\r\n    chart.innerHTML = bars;\r\n    $('crcDashPeak').textContent = '\u20ac'+Math.round(peak).toLocaleString('es-ES')+'\/mes pico';\r\n\r\n    \/\/ Donut mix canales\r\n    var bonuses = svc.bonuses || {};\r\n    var activeKeys = svc.keys || [];\r\n    var total = 0; activeKeys.forEach(function(k){ total += (SVC_BONUS[k]||0); });\r\n    var donut = $('crcDashDonut'), legend = $('crcDashLegend');\r\n    if(total > 0 && activeKeys.length){\r\n      var colors = ['#E6243F','#F97316','#EAB308','#22C55E','#06B6D4','#6366F1','#A855F7','#EC4899','#8B5CF6','#14B8A6','#F59E0B','#84CC16','#EF4444','#0EA5E9','#D946EF','#3B82F6','#10B981','#F43F5E','#6366F1'];\r\n      var deg = 0, gradient = [];\r\n      var legendHTML = '';\r\n      activeKeys.slice(0,6).forEach(function(k,i){\r\n        var portion = ((SVC_BONUS[k]||0)\/total)*360;\r\n        var col = colors[i%colors.length];\r\n        gradient.push(col+' '+deg+'deg '+(deg+portion)+'deg');\r\n        legendHTML += '<span class=\"crc-dash-legend-item\" style=\"--dot:'+col+'\"><i style=\"width:8px;height:8px;border-radius:50%;background:'+col+';display:inline-block;margin-right:4px\"><\/i>'+(SVC_LABEL[k]||k)+'<\/span>';\r\n        deg += portion;\r\n      });\r\n      if(activeKeys.length > 6){\r\n        var restDeg = 360 - deg;\r\n        gradient.push('#444 '+deg+'deg '+(deg+restDeg)+'deg');\r\n        legendHTML += '<span class=\"crc-dash-legend-item\"><i style=\"width:8px;height:8px;border-radius:50%;background:#444;display:inline-block;margin-right:4px\"><\/i>+'+(activeKeys.length-6)+' m\u00e1s<\/span>';\r\n      }\r\n      donut.style.background = 'conic-gradient('+gradient.join(',')+')';\r\n      legend.innerHTML = legendHTML;\r\n      $('crcDashMix').textContent = activeKeys.length + ' canales';\r\n    } else {\r\n      donut.style.background = 'conic-gradient(#444 0deg 360deg)';\r\n      legend.innerHTML = '<span class=\"crc-dash-legend-item\">Sin canales activos<\/span>';\r\n      $('crcDashMix').textContent = '0';\r\n    }\r\n\r\n    \/\/ Comparativa packs (ROI) \u2014 itera los 4 packs con mismos par\u00e1metros\r\n    var compare = $('crcDashCompare'); if(compare){\r\n      var pkOrder = ['none','starter','grow','scale'];\r\n      var rois = {}, maxROI = 0;\r\n      pkOrder.forEach(function(pk2){\r\n        var P = PACKS[pk2];\r\n        var leadsPerMo = (inv\/sec.cpl) * (1 + svcBoost) * (P.boost||0.3);\r\n        var cost2 = (inv + P.fee) * meses;\r\n        var totalRev2 = 0;\r\n        for(var m2=1;m2<=meses;m2++){\r\n          var r2 = m2<=6 ? 0.4+(0.6*(m2-1)\/5) : 1.0;\r\n          totalRev2 += leadsPerMo * r2 * cierre * ticket;\r\n        }\r\n        var roi2 = cost2>0 ? ((totalRev2 - cost2)\/cost2)*100 : 0;\r\n        rois[pk2] = roi2;\r\n        maxROI = Math.max(maxROI, Math.abs(roi2));\r\n      });\r\n      var compHTML = '';\r\n      pkOrder.forEach(function(pk2){\r\n        var P = PACKS[pk2];\r\n        var r = rois[pk2];\r\n        var w = maxROI>0 ? Math.max(3, Math.abs(r)\/maxROI*100) : 3;\r\n        var isCurr = pk2 === state.pack ? ' is-current' : '';\r\n        compHTML += '<div class=\"crc-dash-compare-row'+isCurr+'\"><span class=\"crc-dash-compare-name\">'+P.name+'<\/span><div class=\"crc-dash-compare-bar\"><div class=\"crc-dash-compare-bar-fill\" style=\"width:'+w+'%\"><\/div><\/div><span class=\"crc-dash-compare-val\">'+Math.round(r)+'%<\/span><\/div>';\r\n      });\r\n      compare.innerHTML = compHTML;\r\n    }\r\n\r\n    \/\/ Break-even timeline (clamp 1-12)\r\n    var beM = Math.max(1, Math.min(12, Math.ceil(be)));\r\n    var pct = (beM\/12)*100;\r\n    $('crcDashTimelineFill').style.width = pct+'%';\r\n    $('crcDashTimelineMark').style.left = pct+'%';\r\n    $('crcDashBE').textContent = 'Mes '+beM;\r\n  }\r\n\r\n  ['crcInv','crcTicket','crcLeads','crcCierre','crcSector','crcMeses'].forEach(function(id){var el=$(id);if(!el)return;el.addEventListener('input',calc);el.addEventListener('change',calc);});\r\n\r\n  $('crcForm').addEventListener('submit', function(e){\r\n    e.preventDefault();\r\n    var btn=$('crcSubmit'), err=$('crcErr'); err.textContent='';\r\n    var email=$('crcEm').value.trim();\r\n    if(!email||!\/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/.test(email)){err.textContent='Introduce un email v\u00e1lido.';return;}\r\n    if($('crcFn').value.length<1){err.textContent='A\u00f1ade tu nombre.';return;}\r\n    if($('crcCo').value.length<1){err.textContent='A\u00f1ade tu empresa.';return;}if(!\/^\\+?[1-9]\\d{6,14}$\/.test($('crcPh').value.replace(\/[\\s\\-()]\/g,''))){err.textContent='Introduce un tel\u00e9fono v\u00e1lido (incluye prefijo internacional si es de fuera de Espa\u00f1a).';return;}\r\n    if(this.querySelector('[name=\"_hp\"]').value){return;}\r\n    btn.disabled=true; btn.querySelector('.crc-submit-t').textContent='Enviando\u2026';\r\n    var r=state.lastResult||{};\r\n    var payload={first_name:$('crcFn').value.trim(),last_name:$('crcLn').value.trim(),email:email,phone:$('crcPh').value.trim(),consent:'1',source:'calculadora_roi',campaign:'Calculadora ROI Marketing Digital',message:'Descarga informe ROI \u00b7 Pack: '+(r.pack||state.pack)+' \u00b7 ROI: '+(r.roi_pct||0)+'% \u00b7 Servicios: '+(r.services||''),landing_url:window.location.href,page_url:window.location.href,company:$('crcCo').value.trim(),tool:'calculadora_roi',calc_inv_monthly:r.inv_monthly||'',calc_ticket:r.ticket||'',calc_leads_current:r.leads_current||'',calc_cierre_pct:r.cierre_pct||'',calc_sector:r.sector||'',calc_services:r.services||'',calc_meses:r.meses||'',calc_pack:r.pack||'',calc_pack_fee:r.pack_fee||'',calc_roi_pct:r.roi_pct||'',calc_leads_mes:r.leads_mes||'',calc_rev_mes:r.rev_mes||'',calc_rev_total:r.rev_total||'',calc_inv_total:r.inv_total||'',calc_break_even_m:r.break_even_m||''};\r\n    fetch(ENDPOINT,{method:'POST',headers:{'Content-Type':'application\/json'},body:JSON.stringify(payload),credentials:'same-origin'})\r\n      .then(function(r){return r.json().then(function(j){return{ok:r.ok,status:r.status,body:j};});})\r\n      .then(function(res){\r\n        if(res.ok&&res.body&&res.body.success){\r\n          state.unlocked=true;\r\n          $('crcResults').classList.remove('crc-locked'); $('crcResults').classList.add('crc-unlocked');\r\n          $('crcGate').style.display='none';\r\n          var s=$('crcSuccess'); s.classList.add('is-show'); s.style.display='block';\r\n          setStep(3);\r\n          \/\/ Canonical conversion + Enhanced Conversions hash.\r\n          (async function(){\r\n            var emailSha='';var phoneSha='';\r\n            try{\r\n              if(window.crypto&&window.crypto.subtle){\r\n                var enc=new TextEncoder();\r\n                if(r.email){var eb=await crypto.subtle.digest('SHA-256',enc.encode(String(r.email).trim().toLowerCase()));emailSha=Array.from(new Uint8Array(eb)).map(function(b){return b.toString(16).padStart(2,'0');}).join('');}\r\n                if(r.phone){var pn=String(r.phone).replace(\/[^0-9+]\/g,'');if(pn){var pb=await crypto.subtle.digest('SHA-256',enc.encode(pn));phoneSha=Array.from(new Uint8Array(pb)).map(function(b){return b.toString(16).padStart(2,'0');}).join('');}}\r\n              }\r\n            }catch(_){}\r\n            if(window.dataLayer) window.dataLayer.push({event:'generate_lead',lead_type:'calculadora_roi',form:'calculadora_roi',pack:state.pack,services:r.services||null,landing:'calculadora-roi',value:300,currency:'EUR',user_data:{email_sha256:emailSha,phone_sha256:phoneSha},enhanced_conversion_data:{email:emailSha,phone_number:phoneSha}});\r\n            if(window.gtag) window.gtag('event','generate_lead',{method:'calculadora_roi',value:300,currency:'EUR'});\r\n          })();\r\n        } else {\r\n          err.textContent=(res.body&&(res.body.message||res.body.code))||'Error al enviar. Intenta de nuevo.';\r\n          btn.disabled=false; btn.querySelector('.crc-submit-t').textContent='Desbloquear mi informe ROI';\r\n        }\r\n      }).catch(function(){err.textContent='Error de red. Intenta de nuevo.';btn.disabled=false;btn.querySelector('.crc-submit-t').textContent='Desbloquear mi informe ROI';});\r\n  });\r\n\r\n  window.crcSelectPack('none');\r\n})();\r\n<\/script>\r\n\t\n\n\n\n<aside style=\"max-width:880px;margin:48px auto;padding:32px;background:#0A0A0A;color:#EBEAEA;border-radius:18px;font-family:'DM Sans',system-ui,sans-serif;box-shadow:0 8px 32px rgba(0,0,0,.18);position:relative;overflow:hidden\">\n\t<div style=\"position:absolute;inset:0;background:radial-gradient(ellipse 60% 60% at 80% 30%,rgba(230,36,63,.18),transparent 60%);pointer-events:none\"><\/div>\n\t<div style=\"position:relative;max-width:680px\">\n\t\t<span style=\"display:inline-block;font-family:'Space Grotesk',system-ui,sans-serif;font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#E6243F;padding:6px 12px;border:1px solid rgba(230,36,63,.4);border-radius:999px;margin-bottom:14px\">Specialized tool<\/span>\n\t\t<h3 style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:24px;font-weight:700;letter-spacing:-.02em;margin:0 0 12px;color:#fff\">Only evaluating paid media spend?<\/h3>\n\t\t<p style=\"font-size:15px;line-height:1.6;color:rgba(235,234,234,.78);margin:0 0 20px\">This calculator covers <strong>multichannel<\/strong> ROI (SEO + SEM + Social + Email + AI). If your question is specific to Google Ads, Meta or LinkedIn, try the vertical version with CPL\/CPA\/payback benchmarks by B2B sector.<\/p>\n\t\t<a href=\"https:\/\/cronuts.digital\/en\/calculadora-paid-media\/\" style=\"display:inline-flex;align-items:center;gap:10px;background:#E6243F;color:#fff;padding:12px 24px;border-radius:999px;font-family:'Space Grotesk',system-ui,sans-serif;font-weight:600;font-size:14px;text-decoration:none;box-shadow:0 4px 16px rgba(230,36,63,.35),inset 0 1px 0 rgba(255,255,255,.15)\">B2B Paid Media ROI Calculator &rarr;<\/a>\n\t<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Specialized tool Only evaluating paid media spend? This calculator covers multichannel ROI (SEO + SEM + Social + Email + AI). If your question is specific to Google Ads, Meta or LinkedIn, try the vertical version with CPL\/CPA\/payback benchmarks by B2B sector. B2B Paid Media ROI Calculator &rarr;<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-71298","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing ROI Calculator - CRONUTS.DIGITAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/en\/marketing-roi-calculator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing ROI Calculator\" \/>\n<meta property=\"og:description\" content=\"Specialized tool Only evaluating paid media spend? This calculator covers multichannel ROI (SEO + SEM + Social + Email + AI). If your question is specific to Google Ads, Meta or LinkedIn, try the vertical version with CPL\/CPA\/payback benchmarks by B2B sector. B2B Paid Media ROI Calculator &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cronuts.digital\/en\/marketing-roi-calculator\/\" \/>\n<meta property=\"og:site_name\" content=\"CRONUTS.DIGITAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cronutsdigital\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/og-image-cronuts-digital-2026-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cronuts_digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/marketing-roi-calculator\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/marketing-roi-calculator\\\/\",\"name\":\"Marketing ROI Calculator - CRONUTS.DIGITAL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#website\"},\"datePublished\":\"2026-06-16T14:51:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/marketing-roi-calculator\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cronuts.digital\\\/en\\\/marketing-roi-calculator\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/marketing-roi-calculator\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/digital-marketing-consultant-to-scale-business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing ROI Calculator\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/71298\\\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/\",\"name\":\"CRONUTS.DIGITAL\",\"description\":\"CRONUTS.DIGITAL es una consultora de crecimiento que redise\u00f1a el sistema digital de empresas que ya no pueden permitirse seguir igual.\",\"publisher\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#organization\"},\"alternateName\":\"Cronuts Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#organization\",\"name\":\"CRONUTS.DIGITAL\",\"alternateName\":\"Cronuts Digital\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"width\":200,\"height\":200,\"caption\":\"CRONUTS.DIGITAL\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cronutsdigital\\\/\",\"https:\\\/\\\/x.com\\\/cronuts_digital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cronuts-digital\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@cronuts.digital\",\"https:\\\/\\\/www.instagram.com\\\/cronuts.digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@cronutsdigital\",\"https:\\\/\\\/www.sortlist.es\\\/agency\\\/cronuts-digital\",\"https:\\\/\\\/ranking-empresas.eleconomista.es\\\/CRONUTS-DIGITAL.html\",\"https:\\\/\\\/www.paginasamarillas.es\\\/f\\\/barcelona\\\/cronuts-digital-consultora-digital_231565169_000000001.html\"],\"description\":\"Agencia de Growth Marketing en Barcelona. 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