{"id":21466,"date":"2020-05-09T11:03:45","date_gmt":"2020-05-09T09:03:45","guid":{"rendered":"https:\/\/cronuts.digital\/install-google-tag-manager-wordpress\/"},"modified":"2026-07-14T09:19:57","modified_gmt":"2026-07-14T07:19:57","slug":"install-google-tag-manager-wordpress","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/en\/install-google-tag-manager-wordpress\/","title":{"rendered":"How to install Google Tag Manager on WordPress"},"content":{"rendered":"

Google Tag Manager (GTM)<\/strong> is a powerful tool that many businesses are currently using to drive their productivity. But what exactly is Google Tag Manager, and how can it benefit your business? At Cronuts Digital, we delve into the fundamentals of GTM, its features, benefits, and best practices for effective implementation. Let’s start!<\/p>\n

 <\/p>\n

What is Google Tag Manager?<\/span><\/h2>\n

Website owners frequently need to integrate various scripts and code snippets to track conversions, analyze traffic, and gather digital analytics data. Managing these multiple scripts can be cumbersome and time-consuming.<\/p>\n

Google Tag Manager simplifies this process by allowing you to add and manage all your tracking codes from a single, user-friendly dashboard. Instead of modifying your website\u2019s code directly for each tag, you can use GTM to handle everything centrally.<\/p>\n

Moreover, Google Tag Manager supports custom HTML, enabling you to incorporate additional tracking code or other custom scripts seamlessly. This functionality provides even greater flexibility in tracking and managing your digital data.<\/p>\n

By consolidating all your tags through GTM, you save significant time and effort. All scripts integrated via Tag Manager are combined into a single script, which not only optimizes resource use but also enhances your website’s loading speed.<\/p>\n

How to install Google Tag Manager on WordPress<\/span><\/h2>\n

To begin, visit the Google Tag Manager website and sign up with the Google account you use for Google Analytics. After logging in, you’ll be taken to the dashboard, where you can view all your active accounts. Click “Add New Account,” enter a name for your account, and press “Continue.” Next, create a container within your account by selecting the web option for a website. Use your website’s domain name for the container name and then click “Create.”<\/p>\n

Once your account and container are established, Google Tag Manager will generate a code snippet. This code needs to be integrated into your WordPress site to complete the setup. By doing so, you’ll be able to manage and deploy tags efficiently from a centralized dashboard.<\/p>\n

Adding the code in WordPress<\/span><\/h2>\n

Manual installation\u00a0<\/span><\/h3>\n

Google Tag Manager specifies that its code should be placed immediately after the opening <body><\/code> tag, which is typically found in the header.php<\/code> file of your WordPress theme. To locate and edit this file, navigate to your WordPress dashboard, select “Appearance” from the menu, and then click on “Theme Editor.” Alternatively, you can access the file via your server\u2019s FTP. On the right side of the editor, you\u2019ll find the list of theme files; select header.php<\/code> for editing.<\/p>\n

It\u2019s crucial to use a Child theme for this modification to avoid losing your tracking code during theme updates. Once you locate the <body><\/code> tag in the header.php<\/code> file, paste the Google Tag Manager code immediately after it. Click “Update File” to save your changes. Additionally, always back up your WordPress files before making any changes to ensure you can restore them if something goes wrong.<\/p>\n

Installation with plugins<\/span><\/h3>\n

For those who don’t feel so comfortable touching the wordpress code, in the wordpress plugin directory you will find several options:<\/p>\n

1- <\/span>Insert Headers and Footers<\/span><\/a>:<\/span><\/h3>\n

With this plugin we can add any type of script in the header or footer of WordPress. So if we choose this option we only have to paste the tag manager tracking code in the head part.<\/p>\n

\"wordpress<\/p>\n

 <\/p>\n

2- <\/span>Google Tag Manager for WordPress<\/span><\/a> (our favourite option):<\/span><\/h3>\n

This is an exclusive plugin for tag manager integration with wordpress and offers a large number of functions. It is the easiest integration of all.<\/p>\n

\"google<\/p>\n

To install Google Tag Manager on your WordPress you only need to download the plugin from the repository, go to the settings and select the option “Injection without code” once selected you must enter your Google Tag Manager ID in the corresponding field and save the changes.<\/p>\n

\"configurar<\/p>\n

It’s as simple as that!<\/p>\n

Verify that Tag Manager is properly installed<\/span><\/h2>\n

How can we know if Google Tag Manager is properly installed? For this we are going to use the Tag Assistant extension for Google Chrome<\/a>. By simply installing this add-on in your browser you will be able to see which scripts are active on any website you visit.<\/p>\n

Once installed, go to your website, click on the Tag Assistant icon and check that your tag manager tag is shown in green.<\/p>\n

\"google<\/p>\n

Examples of its use<\/h2>\n

1. E-Commerce retailer: “Shopify Store”<\/strong><\/h3>\n

Challenge:<\/strong> Shopify Store needed a more efficient way to manage various tracking and marketing tags on their e-commerce site. They were struggling with manually implementing and updating tags, which was time-consuming and prone to errors.<\/p>\n

Solution:<\/strong> by integrating Google Tag Manager, Shopify Store consolidated all their tracking scripts into one platform. They set up tags for Google Analytics, Google Ads, Facebook Pixel, and other marketing tools within GTM.<\/p>\n

Success:<\/strong><\/p>\n