{"id":21847,"date":"2020-11-26T10:35:33","date_gmt":"2020-11-26T09:35:33","guid":{"rendered":"https:\/\/cronuts.digital\/template-customer-segmentation\/"},"modified":"2026-07-14T09:19:51","modified_gmt":"2026-07-14T07:19:51","slug":"template-customer-segmentation","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/","title":{"rendered":"Start segmenting your customers with this free template"},"content":{"rendered":"<h2><strong>What is customer segmentation and how to get started?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>At Cronuts Digital, we want to talk about &#8220;<strong>customer segmentation<\/strong>&#8221; and provide you with a template so you can start segmenting your users and try to take actions to maximise your retention. It is a very common conversation when customers tell us about the high cost of sales acquisition or that sales in general are not as expected, especially organic sales. Trying to be as honest as possible, we always say that retention is probably one of the most important actions in what we call the <a href=\"https:\/\/cronuts.digital\/en\/web-design-and-development\/\" target=\"_blank\" rel=\"noopener\">conversion<\/a> funnel.<\/p>\n<p>&nbsp;<\/p>\n<p>This is when we have to say the typical clich\u00e9, &#8220;<em>getting a new user is much more expensive than getting an existing one to repeat<\/em>&#8220;. Let&#8217;s take a look at this example:<\/p>\n<p><em><br \/>\nConsider a scenario where the cost of acquisition (CAC) is approximately 10 euros and the average purchase amount is 20 euros. At first glance, it might seem that a CAC of 10 euros is high relative to the purchase amount. However, if we factor in that, on average, each customer makes two purchases, the situation changes:<br \/>\n<\/em><\/p>\n<ul>\n<li><em>LTV1 = Purchase &#8211; CAC = 20 -10 = 10<\/em><\/li>\n<li><em>LTV2 = Purchase 1 y 2 &#8211; CAC = 40 &#8211; 10 = 30<\/em><\/li>\n<\/ul>\n<p>In other words, a good <a href=\"https:\/\/cronuts.digital\/en\/digital-strategy\/\" target=\"_blank\" rel=\"noopener\">acquisition strategy<\/a> helps us to make our <a href=\"https:\/\/cronuts.digital\/en\/digital-analytics-and-dashboards\/\" target=\"_blank\" rel=\"noopener\">database<\/a> more profitable and also to understand to what extent we can increase or decrease our acquisition costs.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What questions should you ask yourself to segment your customers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Who are my best customers?<\/li>\n<li>Which customers are most susceptible to stimuli?<\/li>\n<li>Who has the potential to become the most profitable customers?<\/li>\n<li>Who are the lost customers that you don&#8217;t need to pay much attention to?<\/li>\n<li>Which customers do you need to retain?<\/li>\n<li>Who are your loyal customers?<\/li>\n<li>Which group of customers is most likely to respond to your current campaign?<\/li>\n<\/ul>\n<h2>Downloadable template<br \/>\n<\/h2>\n<p>We don&#8217;t want you to think that this is a typical article where a lot is written but then little of what is said can be applied. In fact, we are looking for the opposite. We want to provide you with a Google Sheets template that will help you to do a customer segmentation based on the RFM (recency, frequency, monetary) model.<\/p>\n<p>To be honest, the template on customer segmentation that we are offering you, we found it on the internet and we have improved it so that only with the following data:<\/p>\n<ul>\n<li>customer orders<\/li>\n<li>date of purchase<\/li>\n<li>customer<\/li>\n<li>quantity<\/li>\n<\/ul>\n<p>You can make a customer segmentation based on the RFM model to better understand your customers. The first step is to copy and paste the fields mentioned above into the days tab:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10362 size-full\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmentacion-clientes-plantilla-pega-ordenes.jpg\" alt=\"\" width=\"472\" height=\"63\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmentacion-clientes-plantilla-pega-ordenes.jpg 472w, https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmentacion-clientes-plantilla-pega-ordenes-300x40.jpg 300w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10360 size-full\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-pega-ordenes-1.jpg\" alt=\"\" width=\"888\" height=\"155\" \/><\/p>\n<h2><strong>What is the RFM model based on?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The RFM model is based on the Pareto Principle: 80% of the results come from 20% of the causes. Similarly, 20% of customers contribute to 80% of your total revenue.<\/p>\n<p>People who spend once are more likely to spend again. People who make large purchases are more likely to make repeat purchases.<\/p>\n<p>&nbsp;<\/p>\n<h3>How is the RFM model calculated?<\/h3>\n<p>&nbsp;<\/p>\n<p>The RFM model is based on analyzing customer behavior through three key metrics:<\/p>\n<ol>\n<li><strong>Recency<\/strong>: how recently a customer has made a purchase. This metric measures the time elapsed since the last purchase, with more recent purchases indicating higher engagement and potentially more valuable customers.<\/li>\n<li><strong>Frequency<\/strong>: how often a customer makes a purchase within a specific period. This measures the number of transactions a customer has made, with higher frequency suggesting a more loyal and engaged customer.<\/li>\n<li><strong>Monetary<\/strong>: how much money a customer spends over a given period. This metric assesses the total value of a customer\u2019s purchases, with higher spending indicating greater value to the business.<\/li>\n<\/ol>\n<p>By evaluating customers based on these three dimensions, the RFM model helps businesses segment their customer base, target marketing efforts more effectively, and identify high-value customers for personalized engagement and retention strategies.<\/p>\n<p>An example would be the following:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10339 size-full\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-ejemplo.jpg\" alt=\"\" width=\"587\" height=\"122\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-ejemplo.jpg 587w, https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-ejemplo-300x62.jpg 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/p>\n<p>Using the following criteria we will assign the segments based on RFM scores.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10341 size-full\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla.jpg\" alt=\"\" width=\"764\" height=\"414\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla.jpg 764w, https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-300x163.jpg 300w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/p>\n<h3>Description of each segment<\/h3>\n<ul>\n<li><strong>Champions<\/strong>: these customers have made recent purchases, buy frequently, and spend at the highest levels. They are highly engaged and valuable to the business.<\/li>\n<li><strong>Loyal customers<\/strong>: they make frequent purchases and are likely to respond positively to promotional offers. Their consistent buying behavior indicates strong loyalty.<\/li>\n<li><strong>Potential loyalists<\/strong>: recent customers who have made multiple purchases and spent a reasonable amount. They show promise for becoming loyal customers with further engagement.<\/li>\n<li><strong>Recent customers<\/strong>: individuals who have made their most recent purchase not long ago but are not new to the brand. Their recent activity makes them valuable for ongoing engagement.<\/li>\n<li><strong>Promising<\/strong>: recent customers who have made recent purchases but have not yet spent significantly. They have potential for growth with targeted marketing efforts.<\/li>\n<li><strong>Customers needing attention<\/strong>: these customers have above-average spending and frequency but their last purchase date suggests they may need re-engagement to maintain their interest.<\/li>\n<li><strong>About to sleep<\/strong>: customers with below-average frequency, spending, and recency of purchase. They are at risk of becoming inactive unless targeted reactivation efforts are made.<\/li>\n<li><strong>At risk<\/strong>: customers who spent a lot and made several purchases in the past but have not engaged recently. They require strategies to rekindle their interest and encourage them to reconnect with the brand.<\/li>\n<\/ul>\n<p>The base looks like this in the customer segmentation template:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10387 size-full aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-dashboard-2.jpg\" alt=\"\" width=\"904\" height=\"616\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-dashboard-2.jpg 904w, https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-dashboard-2-300x204.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-dashboard-2-768x523.jpg 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/p>\n<p>In the customer tab, you can see metrics such as:<\/p>\n<ul>\n<li>Repetition<\/li>\n<li>average ticket<\/li>\n<li>The average total sales sum per customer<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10356 size-full\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-metricas.jpg\" alt=\"\" width=\"709\" height=\"287\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-metricas.jpg 709w, https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-metricas-300x121.jpg 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Un estudio de Deloitte (2025) confirma que las empresas con estrategia de marketing digital madura son un 23% m&aacute;s rentables que sus competidores. &mdash; <em>Fuente: Deloitte, Digital Maturity Report, 2025<\/em><\/p>\n<h2><strong>I already have my customer base segmented, what actions can I take to improve my retention?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Once we have the segmented base, it&#8217;s time to understand what can be done for each of the segments:<\/p>\n<table dir=\"ltr\" style=\"height: 439px;\" width=\"1303\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"177\" \/>\n<col width=\"507\" \/>\n<col width=\"381\" \/><\/colgroup>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;segmento&quot;}\">Segment<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;actividad&quot;}\">Activity<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;propuesta de acciones&quot;}\">Proposed actions<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;champions&quot;}\">champions<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Han comprado hace poco, ade\u00e1s de comprar muy a menudo y gastar como el que m\u00e1s&quot;}\">They have bought recently, in addition to buying very often and spending as much as anyone else.<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recomp\u00e9nsalos. De hecho pueden ser clientes afines a nuevos productos. Pueden ser embajadores de tu marca&quot;}\">Reward them. They may actually be like-minded customers for new products. They can be ambassadors for your brand<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Loyal customers&quot;}\">Loyal customers<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Gastan muy a menudo con nosotros y potencialmente responder\u00edan a alguna acci\u00f3n promocional&quot;}\">They spend very often with us and would potentially respond to some promotional action.<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Trata de generar un Upsell con productos de mayor valor. P\u00eddele alguna review&quot;}\">Try to generate an Upsell with higher value products. Ask for a review<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Potential loyalist&quot;}\">Potential loyalist<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Un cliente reciente que ha comprado m\u00e1s de una vez con una cantidad razonable&quot;}\">A recent customer who has bought more than once with a reasonable amount of money.<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Puedes ofrecer alg\u00fan tipo de loyalty program o recomendarlo otros productos&quot;}\">You can offer some kind of loyalty program or recommend other products.<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recent Customers&quot;}\">Recent Customers<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;El que ha comprado m\u00e1s recientemente y no es un cliente nuevo&quot;}\">The most recent purchaser and not a new customer<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Trata de mejorar o ayudar en el orboarding&quot;}\">Try to improve or assist in onboarding<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Promising&quot;}\">Promising<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Clientes recientes pero que no se han gastado mucho dinero en nosotros&quot;}\">Recent customers but who have not spent a lot of money with us<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Crea brand awareness ofrece free trials por ejemplo&quot;}\">Create brand awareness, for example by offering free trials<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Customers needing attention&quot;}\">Customers needing attention<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Est\u00e1n por Encima de la media en frequencia dinero y fecha de la ultima compra&quot;}\">They are above average in frequency, money and date of last purchase<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Ofrece ofertas limitadas, basadas en compras previas con el objetivo de reactivarlos&quot;}\">It offers limited offers, based on previous purchases, with the aim of reactivating them<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;about to slep&quot;}\">about to sleep<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Est\u00e1n por debajo de la media en Frequencia dinero y fecha de la ultima compra. Si actuamos de alguna manera lo perderemos&quot;}\">They are below average in frequency, money and date of last purchase. If we act in any way we will lose it<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Comparte recursos de calidad. Recomienda productos que se venden frecuentemente&quot;}\">Share quality resources. Recommends products that are frequently sold<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;at risk&quot;}\">at risk<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Gast\u00f3 mucho y compraba varias veces pero hace tiempo. Hay que tratar de que reconecte con nuestro producto&quot;}\">He spent a lot and bought several times but it was a long time ago. We have to try to get him to reconnect with our product.<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Envia emails personalizados, ofrece renovaciones del servicio o productos adicionales a sus compras pasadas&quot;}\">Send personalised emails, offer service renewals or additional products for past purchases.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>RFM analysis<\/strong> is a practical method for identifying your best customers, understanding their behavior, and conducting targeted marketing or email campaigns. By analyzing recency, frequency, and monetary value, you can gain valuable insights into customer preferences and purchasing patterns. This approach helps in enhancing sales, improving customer satisfaction, and increasing customer lifetime value through tailored engagement strategies.<\/p>\n<p>At Cronuts Digital, we hope this post on the &#8220;<strong>customer segmentation template<\/strong>&#8221; has clarified the concept for you. With a better understanding of RFM analysis, you can start applying these insights to your valued customers immediately to optimize your marketing efforts and drive more effective results.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simple words for a complex subject. Everyone takes it for granted that we segment our customers and that thanks to this we obtain additional benefits, but we know that day-to-day life is complicated and overwhelming. In this article we would like to explain the basics of customer segmentation and, above all, its main applications.<\/p>\n","protected":false},"author":6,"featured_media":72873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[258,1],"tags":[],"class_list":["post-21847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Start segmenting your customers with this free template<\/title>\n<meta name=\"description\" content=\"We explain through the RFM model how to do a customer segmentation. Download our template on customer segmentation. Key tips and insights for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start segmenting your customers with this free template\" \/>\n<meta property=\"og:description\" content=\"We explain through the RFM model how to do a customer segmentation. Download our template on customer segmentation. Key tips and insights for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"CRONUTS.DIGITAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cronutsdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T09:35:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T07:19:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"756\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Albert Puig Nav\u00e0s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cronuts_digital\" \/>\n<meta name=\"twitter:site\" content=\"@cronuts_digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Albert Puig Nav\u00e0s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/\"},\"author\":{\"name\":\"Albert Puig Nav\u00e0s\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#\\\/schema\\\/person\\\/971527c4cdc5d61902fd5996aa335e53\"},\"headline\":\"Start segmenting your customers with this free template\",\"datePublished\":\"2020-11-26T09:35:33+00:00\",\"dateModified\":\"2026-07-14T07:19:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/\"},\"wordCount\":1320,\"publisher\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-21847.webp\",\"articleSection\":[\"No category\",\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/\",\"name\":\"Start segmenting your customers with this free template\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-21847.webp\",\"datePublished\":\"2020-11-26T09:35:33+00:00\",\"dateModified\":\"2026-07-14T07:19:51+00:00\",\"description\":\"We explain through the RFM model how to do a customer segmentation. Download our template on customer segmentation. Key tips and insights for your business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-21847.webp\",\"contentUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-21847.webp\",\"width\":1200,\"height\":630,\"caption\":\"Start segmenting your customers with this free template\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/template-customer-segmentation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/digital-marketing-consultant-to-scale-business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No category\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/category\\\/no-category\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Start segmenting your customers with this free template\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/21847\\\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/\",\"name\":\"CRONUTS.DIGITAL\",\"description\":\"CRONUTS.DIGITAL es una consultora de crecimiento que redise\u00f1a el sistema digital de empresas que ya no pueden permitirse seguir igual.\",\"publisher\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#organization\"},\"alternateName\":\"Cronuts Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#organization\",\"name\":\"CRONUTS.DIGITAL\",\"alternateName\":\"Cronuts Digital\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"width\":200,\"height\":200,\"caption\":\"CRONUTS.DIGITAL\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cronutsdigital\\\/\",\"https:\\\/\\\/x.com\\\/cronuts_digital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cronuts-digital\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@cronuts.digital\",\"https:\\\/\\\/www.instagram.com\\\/cronuts.digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@cronutsdigital\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/cronuts-digital\",\"https:\\\/\\\/www.sortlist.es\\\/agency\\\/cronuts-digital\",\"https:\\\/\\\/ranking-empresas.eleconomista.es\\\/CRONUTS-DIGITAL.html\",\"https:\\\/\\\/www.paginasamarillas.es\\\/f\\\/barcelona\\\/cronuts-digital-consultora-digital_231565169_000000001.html\"],\"description\":\"Agencia de Growth Marketing en Barcelona. Dise\u00f1amos, ejecutamos y escalamos sistemas de crecimiento digital medibles para PYMEs y empresas B2B.\",\"email\":\"info@cronuts.digital\",\"telephone\":\"+34722525769\",\"legalName\":\"CRONUTS DIGITAL, S.L.\",\"foundingDate\":\"2018\",\"vatID\":\"B67049718\",\"taxID\":\"B67049718\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"15\",\"maxValue\":\"20\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/#\\\/schema\\\/person\\\/971527c4cdc5d61902fd5996aa335e53\",\"name\":\"Albert Puig Nav\u00e0s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"caption\":\"Albert Puig Nav\u00e0s\"},\"description\":\"Emprendedor digital y estratega de producto con m\u00e1s de una d\u00e9cada de experiencia liderando la transformaci\u00f3n digital. Cofundador de CRONUTS.DIGITAL y de Traspaso Dental. Profesor en ISDI e IED, donde forma a los l\u00edderes digitales del futuro en inteligencia artificial y growth marketing.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/albertpuignavas-ia\\\/\"],\"url\":\"https:\\\/\\\/cronuts.digital\\\/en\\\/author\\\/albert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Start segmenting your customers with this free template","description":"We explain through the RFM model how to do a customer segmentation. Download our template on customer segmentation. Key tips and insights for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/","og_locale":"en_US","og_type":"article","og_title":"Start segmenting your customers with this free template","og_description":"We explain through the RFM model how to do a customer segmentation. Download our template on customer segmentation. Key tips and insights for your business.","og_url":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/","og_site_name":"CRONUTS.DIGITAL","article_publisher":"https:\/\/www.facebook.com\/cronutsdigital\/","article_published_time":"2020-11-26T09:35:33+00:00","article_modified_time":"2026-07-14T07:19:51+00:00","og_image":[{"width":756,"height":504,"url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2020\/11\/Segmetancion-clientes-plantilla-1.jpg","type":"image\/jpeg"}],"author":"Albert Puig Nav\u00e0s","twitter_card":"summary_large_image","twitter_creator":"@cronuts_digital","twitter_site":"@cronuts_digital","twitter_misc":{"Written by":"Albert Puig Nav\u00e0s","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/#article","isPartOf":{"@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/"},"author":{"name":"Albert Puig Nav\u00e0s","@id":"https:\/\/cronuts.digital\/en\/#\/schema\/person\/971527c4cdc5d61902fd5996aa335e53"},"headline":"Start segmenting your customers with this free template","datePublished":"2020-11-26T09:35:33+00:00","dateModified":"2026-07-14T07:19:51+00:00","mainEntityOfPage":{"@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/"},"wordCount":1320,"publisher":{"@id":"https:\/\/cronuts.digital\/en\/#organization"},"image":{"@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-21847.webp","articleSection":["No category","Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/","url":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/","name":"Start segmenting your customers with this free template","isPartOf":{"@id":"https:\/\/cronuts.digital\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/#primaryimage"},"image":{"@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-21847.webp","datePublished":"2020-11-26T09:35:33+00:00","dateModified":"2026-07-14T07:19:51+00:00","description":"We explain through the RFM model how to do a customer segmentation. Download our template on customer segmentation. Key tips and insights for your business.","breadcrumb":{"@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cronuts.digital\/en\/template-customer-segmentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/#primaryimage","url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-21847.webp","contentUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-21847.webp","width":1200,"height":630,"caption":"Start segmenting your customers with this free template"},{"@type":"BreadcrumbList","@id":"https:\/\/cronuts.digital\/en\/template-customer-segmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cronuts.digital\/en\/digital-marketing-consultant-to-scale-business\/"},{"@type":"ListItem","position":2,"name":"No category","item":"https:\/\/cronuts.digital\/en\/category\/no-category\/"},{"@type":"ListItem","position":3,"name":"Start segmenting your customers with this free template","item":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/posts\/21847\/"}]},{"@type":"WebSite","@id":"https:\/\/cronuts.digital\/en\/#website","url":"https:\/\/cronuts.digital\/en\/","name":"CRONUTS.DIGITAL","description":"CRONUTS.DIGITAL es una consultora de crecimiento que redise\u00f1a el sistema digital de empresas que ya no pueden permitirse seguir igual.","publisher":{"@id":"https:\/\/cronuts.digital\/en\/#organization"},"alternateName":"Cronuts Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cronuts.digital\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cronuts.digital\/en\/#organization","name":"CRONUTS.DIGITAL","alternateName":"Cronuts Digital","url":"https:\/\/cronuts.digital\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cronuts.digital\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/09\/cronuts_digital_logo-1.jpeg","contentUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/09\/cronuts_digital_logo-1.jpeg","width":200,"height":200,"caption":"CRONUTS.DIGITAL"},"image":{"@id":"https:\/\/cronuts.digital\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cronutsdigital\/","https:\/\/x.com\/cronuts_digital","https:\/\/www.linkedin.com\/company\/cronuts-digital\/","https:\/\/www.tiktok.com\/@cronuts.digital","https:\/\/www.instagram.com\/cronuts.digital\/","https:\/\/www.youtube.com\/@cronutsdigital","https:\/\/es.linkedin.com\/company\/cronuts-digital","https:\/\/www.sortlist.es\/agency\/cronuts-digital","https:\/\/ranking-empresas.eleconomista.es\/CRONUTS-DIGITAL.html","https:\/\/www.paginasamarillas.es\/f\/barcelona\/cronuts-digital-consultora-digital_231565169_000000001.html"],"description":"Agencia de Growth Marketing en Barcelona. Dise\u00f1amos, ejecutamos y escalamos sistemas de crecimiento digital medibles para PYMEs y empresas B2B.","email":"info@cronuts.digital","telephone":"+34722525769","legalName":"CRONUTS DIGITAL, S.L.","foundingDate":"2018","vatID":"B67049718","taxID":"B67049718","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"15","maxValue":"20"}},{"@type":"Person","@id":"https:\/\/cronuts.digital\/en\/#\/schema\/person\/971527c4cdc5d61902fd5996aa335e53","name":"Albert Puig Nav\u00e0s","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","caption":"Albert Puig Nav\u00e0s"},"description":"Emprendedor digital y estratega de producto con m\u00e1s de una d\u00e9cada de experiencia liderando la transformaci\u00f3n digital. Cofundador de CRONUTS.DIGITAL y de Traspaso Dental. Profesor en ISDI e IED, donde forma a los l\u00edderes digitales del futuro en inteligencia artificial y growth marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/albertpuignavas-ia\/"],"url":"https:\/\/cronuts.digital\/en\/author\/albert\/"}]}},"_links":{"self":[{"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/posts\/21847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/comments?post=21847"}],"version-history":[{"count":0,"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/posts\/21847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/media\/72873"}],"wp:attachment":[{"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/media?parent=21847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/categories?post=21847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cronuts.digital\/en\/wp-json\/wp\/v2\/tags?post=21847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}