{"id":61245,"date":"2025-09-02T17:46:11","date_gmt":"2025-09-02T15:46:11","guid":{"rendered":"https:\/\/cronuts.digital\/online-advertising-trends-2025-ai-connected-tv-and-new-formats\/"},"modified":"2026-07-14T09:05:31","modified_gmt":"2026-07-14T07:05:31","slug":"online-advertising-trends-2025-ai-connected-tv-and-new-formats","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/en\/online-advertising-trends-2025-ai-connected-tv-and-new-formats\/","title":{"rendered":"Online advertising trends 2025: AI, connected TV and new formats"},"content":{"rendered":"\n

Digital marketing has accelerated to the point where what worked yesterday is slowing your growth today. Online advertising trends 2025<\/strong> are not an option to be explored when there is time. They are urgent decisions<\/strong> that separate brands that scale from those that stagnate. <\/p>\n

Según WordStream (2025), las empresas obtienen una media de 2 dólares por cada dólar invertido en Google Ads, con una tasa de conversión media del 4,4% en campañas de búsqueda. — Fuente: WordStream Benchmarks, 2025<\/em><\/p>\n\n

At CRONUTS.DIGITAL<\/strong>, we do not analyze for sport. We detect what makes the difference and integrate it into strategies with real return. This is what’s coming (and what you should already be applying). <\/p>\n\n

This is not a prediction. It is a warning. <\/strong><\/p>\n\n

AI: the backbone of marketing that converts<\/h2>\n\n

AI is no longer a promise. Today, those who do not integrate it are already below their competition. <\/p>\n\n

Creativity that adapts in real time<\/h3>\n\n

With generative AI, each ad can be different for each user. We are talking about real personalization<\/strong>: texts, images, videos tailored to the behavior of your audience. This is not the future. It is present applied by brands that are quietly gaining market share. <\/p>\n\n

Want to sell more? Start by stopping talking to everyone the same way.<\/strong> AI already allows you to tailor your message to the intent, timing and channel, without overloading your team. And the results are noticeable at the checkout. <\/p>\n

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Spotify <\/strong>does it very well: it doesn’t wait for the user to tell it what they want. It detects it. It predicts it. And it delivers it every week, as if it were magic. But it isn’t. It’s a brutally fine-tuned system of personalization based on real data, active consumption and contextual behavior.<\/strong> Its “Discover Weekly” isn’t just a playlist. It’s a lesson in predictive segmentation<\/strong> applied at scale. <\/p>\n\n

Every Monday, millions of users receive a unique playlist, built based on algorithms that analyze what you listened to, when you listened to it, how you combined it, and what users similar to you did. The result? Hyper-relevant recommendations that improve with each interaction.<\/strong><\/p>\n\n

Automation that doesn’t delegate, it scales<\/h3>\n\n

Campaign optimization is no longer manual. Platforms like Google and Meta adjust budget, creative and targeting in real time. If your team is still making adjustments by hand, they are wasting resources. The role has changed: less operation, more strategy.<\/strong> <\/p>\n\n

Intelligent automation<\/strong> also means you can scale without duplicating effort. It’s the difference between a system that works for you or one that depends on you not to go under. <\/p>\n\n

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Predictive segmentation: sell before the customer decides<\/h3>\n\n

Machine learning<\/strong> helps identify behaviors before they occur. In B2B, this means detecting buying decisions before the buyer even declares it. Brands that apply it will have a brutal advantage. <\/p>\n\n

Think of it this way: while your competitors are still waiting for the lead to “raise its hand,” you already know who is ready to convert. And you act first.<\/strong><\/p>\n

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Many e-commerce still wait for the customer to “explore” to offer something else. Wrong. Brands that apply predictive segmentation<\/strong> don’t wait: they anticipate. <\/p>\n\n

This example shows it clearly: while the user is browsing a product, the system is already generating personalized recommendations <\/strong>(“You may also like”) based on their history, behavior and purchase patterns of similar users. These are not random products. They are purposeful predictions. <\/p>\n\n

Connected TV: your new first screen<\/h2>\n\n

We continue with the trends in online advertising in 2025: connected TV and streaming are already the natural habitat of the user. And brands that are not there, simply do not exist. <\/p>\n\n

Programmatic advertising on large screens<\/h3>\n\n

Smart TVs can segment audiences with a precision that traditional television never dreamed of. Each viewer receives distinct, measurable and actionable ads<\/strong> — exactly what paid ads<\/a> deliver on the big screen. This is not diffuse branding. It is pure performance in audiovisual format. <\/p>\n\n

This opens up a huge opportunity for brands looking to get into the mind of the decision maker without looking like a generic spot. <\/strong>If you’re in their living room, you’re in their mind – and with a tailored message! <\/p>\n\n

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