65% of online experiences begin on a search engine. Of that traffic, the first paid results capture up to 50% of clicks in searches with commercial intent. Yet most companies manage their SEM campaigns without a clear structure, wasting budget on clicks that never convert.<\/p>\n
SEM positioning is not about bidding higher than the competition. It is about building a system where ad relevance, landing page quality and targeting precision work together to reduce costs and increase conversions. According to Google, advertisers who optimise their Quality Score reduce their cost per click by up to 50% without losing positions.<\/p>\n
At CRONUTS.DIGITAL<\/strong> we design performance marketing<\/a> strategies that integrate SEM with the rest of the channels to maximise the return on every euro invested. This article breaks down what SEM really is, how to structure profitable campaigns and which metrics you should control to scale results.<\/p>\nWhat SEM positioning is and why it remains key in 2026<\/h2>\n