About
Who's behind CRONUTS.DIGITAL
(and why it matters)
We are not an agency that does “a little bit of everything”, nor were we born in an incubator, nor do we come from selling courses. We are a team of real experts, with scars, failures and victories; people who have scaled businesses, not followers, who have stuck their hands in the mud and learned what works because they have tried it all.
We are obsessed with one thing: real results. Everything else is ego or padding.











Manifesto.
In a world full of agencies selling what they haven’t tried, you need a partner who has already been down your path.
And who knows that a good strategy is useless if no one executes it well.
Your time is not recovered. Neither is your budget.
That’s why we only work with companies that mean business.
We do NOT execute tasks. We move the business.
We engage with purpose, not for compliance. We push forward what really makes the business grow.
We do NOT accept
briefings without vision.
We question what does not make sense. We challenge the unnecessary.
We say NO to
which neither converts nor contributes.
Not everything is worth your energy. Nor your budget. We prioritize what moves the needle.
We are part of the team,
NOT an external supplier.
We care about your business as if it were our own. We’re there for the tough meetings.
We sell performance
We do NOT sell smoke.
Empty metrics do not impress us. We are committed to real progress.
This is NOT about marketing.
This is about business.
Campaigns matter, but they are not the focus. What drives us is making your business grow.
What makes us different is not told with post-its
-
We do not work on autopilot.
We dissect, question and optimize each project as if it were our own.
-
We do not hire "posts". We train soldiers.
Each person at CRONUTS has something to contribute. Each one masters his or her lever. Everyone is responsible for impact.
-
We know how to tell you no.
Not everything you ask for is what you need. Our job is to show you the shortest path, not the most comfortable one.

A team made to move the scoreboard
Founding partners
Those who shaped the vehicle.
Borja Planells
Partner
"We don't come to present ideas. We come to get our hands dirty until something works."
Where there is mud, there is business. And if there isn't, you dig until you find it.
Albert Puig
Partner
"The challenge is not in making more. It's in eliminating what's left over before it gets in the way."
Design with logic. Test with obsession. And discard everything that doesn't impact turnover.
Edu Vivar
Partner
"Take calculated risks and find value where no one else is looking."
He sees opportunities where others see limits. And push until they burst.
There are no charges here.
There is accountability for results.
Growth
Growth
A team that does not live in presentations. It lives in results. They don't propose. They execute. They don't follow the industry, they push it. They think like a business and act like a team that plays to win.
Iñigo Echeverría
Sete Flores
Linda Lawson
Aroa Fernandez
Percy Stiven
Fanny Espinosa
Francisco Alba
Marta Manjón
Alicia Rial
Paid Media
They don't manage campaigns. They orchestrate investment with return. They transform budget into decisions, and decisions into sales. Where others see clicks, they see opportunities that scale business.
Júlia García
Maria Montoliu
Product
They don't make websites. They design digital assets that scale business. Every interface, every line of code, every decision responds to a validated hypothesis. They build products with a performance mentality, not a portfolio mentality.
Mariano Tamburro
Ariadna Ballestar
Naim Vitale
Audiovisuals and design
They design with data. They produce with intention. They execute with vision. Every stroke, every frame, every typography has a purpose: to trigger action. They don't create to be liked. They create to sell.Design here doesn't embellish. It orchestrates conversions.
Victor Gomez
Manuel Cabral
Gabriela Almendarez
Content and email marketing
Content strategy that feeds the funnel. Automations that don't fall asleep. Produce content designed to engage, nurture and convert. Plan, distribute and scale assets that add to the business, not to the noise.
Santiago Lleras
Gerard Ger
Laura Alonso
People
Culture and processes that scale talent, not egos. Systems designed to sustain real results, not to look cool. Here, the team is a competitive advantage, not a sign on the wall.
Maria Pazos
What can you expect from us?
We’re not here to do what you want. We’re here to do what your business needs. Even if it’s not the most comfortable.
- Uncomfortable diagnoses, because they tell the truth
- Actionable plans, with logic, focus and business sense
- Results that impact business, not just vanity metrics
- A relationship where we listen to you, but we also challenge you.
- No inflated speeches to make oneself look good
- No campaigns that shine in presentations, but not in the box.
- No empty promises disguised as strategy
And why are we called CRONUTS.DIGITAL?
Because we are a mix that does not fit the classic labels.
Consultants who understand branding.
Creatives who understand business.
Strategists with an obsession to convert.
The name sounds like a joke. And that’s exactly why it stays.
Because the last thing you need today is to sound like everyone else.
CRO
Conversion Rate Optimization.
Chief Revenue Officer.
NUTS
Because you have to be a little crazy to question everything.
DIGITAL
Because everything we do impacts where it matters: in the channel that moves your business.
If you don’t stand out, they ignore you.
If you don’t convert, you disappear.
CRONUTS.DIGITAL: no agency, no supplier. A team that thinks, challenges and executes so that your business stops looking... and starts growing.
Discover your company's digital maturity level
After analyzing hundreds of companies, we have developed a unique test that assesses your digital maturity based on proprietary and proprietary data.