cronuts.digital blog

B2B guides & analysis · SEO, paid, growth, AI.

Editorial content audited by a senior editor. For CMOs and marketing directors of B2B companies between €500K and €100M revenue. Updated weekly.

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Cited by ChatGPT / Perplexity

128 articles · Last update: 20 Aug 2026

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LinkedIn Ads for B2B: A Complete Guide to Reaching Decision-Makers Without Breaking the BankGrowth

11 min

LinkedIn Ads for B2B: A Complete Guide to Reaching Decision-Makers Without Breaking the Bank

Why Are LinkedIn Ads So Expensive in Your First B2B Campaign? It’s Not the Platform—It’s Applying the Same Logic Used for Google or Meta Where It Doesn’t Apply. Real-World Targeting, Formats by Funnel Stage, and CPL Benchmarks in Spain.

IEIñigo Echeverría
How to rank videos on YouTube: a complete guide to ideas, production, editing and optimisationSEO

20 min

How to rank videos on YouTube: a complete guide to ideas, production, editing and optimisation

Ideas, production, editing and YouTube SEO: everything you need to rank videos with thousands of views. An advanced guide.

IEIñigo Echeverría
Local SEO and local GEO: what they are and how they differ from traditional SEOGrowth

6 min

Local SEO and local GEO: what they are and how they differ from traditional SEO

Local SEO, local GEO and traditional SEO aren't the same thing. Discover how they differ and how to position your business on Google and in ChatGPT.

LRLola Rodriguez
AI First thinking: how an AI First consultancy works on the insideGrowth

7 min

AI First thinking: how an AI First consultancy works on the inside

What does it really mean to be an AI First consultancy? In this article, we open the doors of Cronuts Digital to show you how artificial intelligence isn't a simple add-on, but the starting point of every process.

SFSete Flores Olmos
SEO in the AI era: the complete tier list of what works and what no longer does in 2026SEO + GEO

11 min

SEO in the AI era: the complete tier list of what works and what no longer does in 2026

SEO in the AI era has stopped rewarding volume and started rewarding real experience. Nearly 60% of Google searches now end with no click, AI Overviews answer before the user visits any site, and models like ChatGPT or Perplexity only cite content that no one else can replicate.

IEIñigo Echeverría
SEO and GEO for campsites: how to rank on Google and in AISEO + GEO

7 min

SEO and GEO for campsites: how to rank on Google and in AI

If your campsite shows up on Google but not in ChatGPT answers or AI Overviews, you're losing customers before they ever reach your site. Here we explain how we combine traditional SEO and GEO in a real case on the Costa Brava, and why this process is replicable for any tourist accommodation.

LRLola Rodriguez
AI SEO and GEO: 5 signs your strategy is already working (even if traffic looks flat)SEO + GEO

7 min

AI SEO and GEO: 5 signs your strategy is already working (even if traffic looks flat)

In 2026, flat organic traffic isn't a sign of failure. AI engines answer without a click and make the real value of your strategy invisible. These are the 5 measurable signs that confirm your AI SEO and GEO is gaining ground.

SFSete Flores Olmos
Digital marketing for law firms: a measurable client-acquisition systemGrowth

3 min

Digital marketing for law firms: a measurable client-acquisition system

Digital marketing system for law firms and consultancies: legal SEO+GEO, advertising with a controlled CPL and LinkedIn for partners. Real portfolio cases of 15 to 80 clients/month measured, with public pricing.

APAlbert Puig Navàs
Zero-click searches: what they are, why they are growing and how to adapt in 2026SEO

7 min

Zero-click searches: what they are, why they are growing and how to adapt in 2026

68% of Google searches in 2026 end without any click. Discover what zero-click searches are, why AI Overviews are driving them, and the SEO and GEO strategy you need to avoid disappearing.

BPBorja Planells

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Best growth-marketing agencies in Barcelona: an honest comparisonGrowth

4 min

Best growth-marketing agencies in Barcelona: an honest comparison

An honest comparison of 8 growth-marketing agencies in Barcelona: declared focus, model and verifiable signals. Edited by cronuts.digital with auditable criteria and a public methodology.

APAlbert Puig Navàs
Website with AI: how to build a website ready for users and for artificial intelligenceSEO + GEO

7 min

Website with AI: how to build a website ready for users and for artificial intelligence

What a website with AI is and how to build a professional website that ranks on Google and in AI search engines and turns visits into clients.

APAlbert Puig Navàs
Artificial intelligence in marketing agencies: the compound effect of connecting everythingGrowth

6 min

Artificial intelligence in marketing agencies: the compound effect of connecting everything

AI as assistant or as infrastructure? Discover how connecting artificial intelligence models directly to your real-time data sources (GA4, Ads, Notion) multiplies your strategy value, automates audits in minutes and activates the true compound effect in your business.

LRLola Rodriguez
How a Leading Costa Brava Camping Site Stopped Investing Blindly: Cross-Domain Analytics in the Tourism SectorGrowth

7 min

How a Leading Costa Brava Camping Site Stopped Investing Blindly: Cross-Domain Analytics in the Tourism Sector

From assumption to verifiable data in the tourism sector. This case study explains how we solved the structural measurement gap affecting tourism businesses, where users browse the website but book on an external engine.

JJulia
Meta Ads B2B: How to Target Decision-Makers on Instagram [AWS Case Study]Growth

5 min

Meta Ads B2B: How to Target Decision-Makers on Instagram [AWS Case Study]

Amazon Web Services uses Instagram to capture B2B leads with job title, company and direct phone. We analyse the exact funnel, compare CPL on LinkedIn vs Meta and explain how to replicate it in your company.

BPBorja Planells
How to Delete a Google Review: Step-by-Step Guide [2026]Growth

6 min

How to Delete a Google Review: Step-by-Step Guide [2026]

Learn how to delete fake Google reviews from Google My Business and Google Maps step by step. Includes what to do if Google rejects your request, real timelines and response templates. Updated 2026.

BPBorja Planells
How Claude Works: Practical Guide for B2B CompaniesGrowth

8 min

How Claude Works: Practical Guide for B2B Companies

Claude for B2B companies: how it works, what Claude Team and Enterprise offer, when to use Claude Code and how to integrate it securely in sales, operations and marketing.

APAlbert Puig Navàs
Display advertising: what it is, formats, advantages and how to make it profitableGrowth

19 min

Display advertising: what it is, formats, advantages and how to make it profitable

Display advertising: what it is, the 8 formats that work, advantages over search, key metrics (CPM, CTR, viewability), remarketing, programmatic buying (RTB, PMP, guaranteed), contextual vs audience targeting and how to build profitable campaigns in 2026.

APAlbert Puig Navàs
PPC agency: pay-per-click campaigns that generate real customersGrowth

12 min

PPC agency: pay-per-click campaigns that generate real customers

PPC agency: 7 criteria to choose, campaign types (Google Ads, Meta, LinkedIn), real prices in Spain (€500-3,000/mo), mistakes that destroy ROAS and B2B vs ecommerce differences.

APAlbert Puig Navàs
Lead capture: strategies, channels and systemsGrowth

11 min

Lead capture: strategies, channels and systems

Lead capture: the 7 most effective channels, a 5-step system, 8 key metrics and mistakes that ruin your pipeline. A practical guide with real data for B2B and B2C.

APAlbert Puig Navàs
CTR formula: how to calculate, interpret and optimise your click-through rateGrowth

9 min

CTR formula: how to calculate, interpret and optimise your click-through rate

Learn the CTR formula, how to calculate your click-through rate in Google Ads, SEO and email marketing, and what strategies to apply to optimise it and improve your results.

APAlbert Puig Navàs
Design system: what it is, how to build it and why it scales your digital productGrowth

12 min

Design system: what it is, how to build it and why it scales your digital product

Discover what a design system is, how it is structured and why it is essential to scale digital products with consistency, speed and brand coherence.

APAlbert Puig Navàs

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Omnichannel strategy: what it is, how to implement it and why it transforms the customer experienceNegocio

8 min

Omnichannel strategy: what it is, how to implement it and why it transforms the customer experience

Discover what an omnichannel strategy is, how to integrate every customer contact channel and what steps to follow to deliver a unified experience that boosts retention and conversions.

APAlbert Puig Navàs
SEM positioning: what it is, how to optimise campaigns and maximise return on search enginesNegocio

8 min

SEM positioning: what it is, how to optimise campaigns and maximise return on search engines

Discover what SEM positioning is, how it differs from SEO and the steps to create profitable Google Ads campaigns. Guide with Quality Score, bidding strategies, advanced targeting and key metrics.

APAlbert Puig Navàs
Types of pop-up with examples: how to convert without harming the experienceNegocio

7 min

Types of pop-up with examples: how to convert without harming the experience

Practical guide to pop-up types, real examples, triggers, targeting and UX design to improve lead capture without harming SEO or the experience.

APAlbert Puig Navàs
Error Code 1020: causes, diagnosis and how to fix the Cloudflare blockNegocio

14 min

Error Code 1020: causes, diagnosis and how to fix the Cloudflare block

Complete technical guide to Error Code 1020: why Cloudflare's firewall triggers it, how to diagnose it with the Ray ID and how to fix it as admin or visitor.

APAlbert Puig Navàs
Key Account Manager: Role, Skills and Strategies for Business SuccessMarketing

10 min

Key Account Manager: Role, Skills and Strategies for Business Success

The Key Account Manager is a crucial figure in business relationship management. This article explores the skills and strategies needed to be a successful Key Account Manager. Learn how these professionals build and maintain key relationships with key customers, contributing significantly to the growth and sustainability of the company. Discover the management, negotiation and strategic planning techniques that make a Key Account Manager a valuable asset.

APAlbert Puig Navàs
How to establish the mission, vision and values of a companyMarketing

9 min

How to establish the mission, vision and values of a company

Mission, vision and values are the heart of any company. This article will guide you in the creation of these essential elements, which not only define the corporate identity, but also guide your strategies and decisions. Learn how to articulate these aspects effectively to inspire your team, attract the ideal customer and differentiate yourself in the marketplace. Discover the power of a clear mission, an ambitious vision and solid values.

APAlbert Puig Navàs
Digital Branding: Building and Enhancing Your Identity in the Online AgeMarketing

7 min

Digital Branding: Building and Enhancing Your Identity in the Online Age

In today's digital world, having a strong brand is more important than ever. This article explores how you can build and strengthen your digital brand. Discover effective strategies for defining your online identity, from creating a memorable logo to social media consistency. Learn how to emotionally connect with your audience, differentiate yourself from the competition and build an online presence that reflects your company's values and mission.

APAlbert Puig Navàs
Copywriting in the Digital Age: The Art of Selling with WordsMarketing

11 min

Copywriting in the Digital Age: The Art of Selling with Words

Copywriting is an essential art in digital marketing, and mastering it can mean the difference between attracting or losing customers. In this article, we dive into the copywriting techniques that capture attention and persuade. Learn how to create persuasive copy that will resonate with your audience, drive conversions and strengthen your brand. From compelling headlines to irresistible calls to action, we reveal the secrets of expert copywriters.

APAlbert Puig Navàs
Payback Period in Marketing: Formula, Examples and How to Improve ROIMarketing

11 min

Payback Period in Marketing: Formula, Examples and How to Improve ROI

Discover strategies to invest wisely and obtain measurable results. Learn how to balance costs and benefits, thus maximizing the return on your investment. With practical examples and expert advice, this is your definitive guide to understanding and successfully applying payback marketing.

APAlbert Puig Navàs
Backup: What it is and How it Protects Your Web SiteMarketing

12 min

Backup: What it is and How it Protects Your Web Site

Did you know that a web backup can be the difference between a minor inconvenience and a total disaster for your site? In this guide, we break down what a web backup is, its critical importance in digital security, and how it can save your online business from unforeseen events. Learn about best practices, tools, and strategies for implementing effective backups, ensuring that your site is protected against any eventuality.

APAlbert Puig Navàs
Digital strategy for companies: diagnosis, plan and executionGrowth

7 min

Digital strategy for companies: diagnosis, plan and execution

Discover how to design a digital strategy for companies with diagnosis, plan and execution. Companies with a strategy grow 2.5x faster.

APAlbert Puig Navàs
SEO for ecommerce: either you rank at the top or you keep losing salesSEO

7 min

SEO for ecommerce: either you rank at the top or you keep losing sales

53.3% of web traffic comes from organic search and the ROI of SEO in ecommerce reaches 700-900%. A practical guide to stop depending only on ads.

SLSantiago Lleras Lernoud
Digital marketing for restaurants: fill tables and increase online bookingsGrowth

6 min

Digital marketing for restaurants: fill tables and increase online bookings

Your restaurant's growth no longer depends only on the kitchen or location, but on how you play the digital game. A serious digital marketing plan for restaurants combines visibility and bookings.

SLSantiago Lleras Lernoud
Digital marketing service: what it should include and how to choose the right partnerMarketing

6 min

Digital marketing service: what it should include and how to choose the right partner

A digital marketing service that doesn't impact leads, opportunities and sales is an unnecessary luxury. You need a system that connects strategy, SEO, advertising, social media and automation.

SLSantiago Lleras Lernoud

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