LEVERS

Digital Analytics and Dashboards

Q: What differentiates an operational dashboard from a "pretty" one?

An operational dashboard is used to make decisions. A nice one serves to justify work. We build systems that answer real questions: What works? What is not? Where to press? Where are we losing money?

Q: What tools do you use?

Looker Studio (Google Data Studio) Google Analytics 4 (GA4) Google Sheets with automation Notion (as operational control space) BigQuery / SQL for complex models Automatic alerts in Slack / Telegram / Email. Integration with CRMs, ERPs, Ads, ecommerce, SaaS, etc. The stack adapts to your reality, not the other way around.

Q: What if I don't have everything measured right now?

Almost no one has it. That’s why: We audit your current system Reconfigured GA4, events, conversions We define useful KPIs We connect external sources (Ads, CRM, ecommerce, support…) We design the minimum viable measurement architecture We start with what’s there. We make it usable. Then we scale.

Q: Which KPIs really matter?

It depends on the business. But in general: CAC (Cost of acquisition per channel) LTV (Time value per customer) ROAS (Return per channel, with sense) Conversion by phase Average conversion time Margin by channel or type of customer Retention/repetition rate Lead-to-sale velocity Less cluttered dashboards. More clear decisions.

Q: How do you measure attribution without cookies?

We combine: GA4 events and routes CRM / offline sales data Cohort and behavioral analysis first-touch + last-touch models Attribution based on interaction, not on tracking And if you need extra precision: server-side tracking and data enrichment .

Q: Why do you avoid "cosmetic" dashboards?

Because they do not help to grow. A good dashboard should answer three things: What is working? What brakes? Where is the next opportunity? Everything else is superfluous.

Q: How often is the data reviewed?

24/7 real-time access Automatic alerts if something goes out of range In-depth review every 15 days with you Monthly executive report (clear and actionable) You won’t have to chase us to find out what’s going on. We are proactive. Not reactive.

Q: Which type of company benefits the most?

Companies with Paid Media spending that need to justify return Businesses in the scaling-up phase that require focus CEOs, CMOs or COOs who need control without wasting time Marketing and sales teams that want to make decisions without wrangling with data

Q: What if you don't do this?

You will continue to make decisions with intuition You will still not know which lever generates margin You will find it difficult to justify investment or expenditure You won’t know where you are losing money Most likely: you will remain stuck in gray areas.

If you can’t see it clearly, you can’t scale it judiciously.

Data is not the problem, noise is. Today everyone has access to metrics, but few know what to do with them. At CRONUTS we don’t build dashboards to “have something nice to show”, we design control systems that help to decide, correct or scale without losing focus. It’s not about knowing “how we are doing”, but about having real-time control to act when it’s time to act.

What do we activate?

Strategic KPIs aligned with your business model

We do not measure impressions by habit or vanity metrics.

We design a clear matrix by phase: attraction, conversion, retention and expansion.

Operational dashboards, not cosmetic

We use Looker Studio, GA4, Sheets, Notion, BigQuery… or whatever you really need.

There is no universal stack: there is a useful stack for your team.

Attribution models adapted to reality (with or without cookies)

We measure what really makes a difference. From cross-channel behavior to asynchronous flows.

We help you see the real impact per channel, not the fiction of the “last click”.

Alerts, benchmarking and focus on profitability

We create systems that alert you when something deviates.

And we analyze not only what’s going on, but where to gain more margin and where to cut costs.

What does it include?

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Dashboard with 24/7 access and clear visualization

You don't have to ask for reports. You have instant control. No jargon. No noise. No unnecessary filters.

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Performance scorecards by channel, target and conversion type

Where do you convert the most? Which channel drains resources? What can scale?

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Actionable, not decorative, monthly reports

No PDFs with empty graphics.
Reports designed for you to make decisions. And execute them.

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Bi-weekly focus and analysis meetings

We don't leave you alone in front of a chart. We sit down with you and turn data into concrete action.

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Clear system documentation

Everything is mapped out. So that your team understands how it works. So that you have autonomy. So you don't depend on us.

Why does this make a difference?

Because a business without clear visibility ends up making decisions by intuition.
Because if you don't know which channel is profitable, you are spending by inertia.
Because you can't scale what you don't control.
Because data for data's sake is just noise.
Because you need to have your system and your head aligned.

Do you have data or do you have control?

Having access to metrics is not the same as having the criteria to act.
We don't give you numbers. We give you clarity to decide.

Our success stories

Success stories: companies that have revolutionized their market with Cronuts.

See a dashboard you don't need to interpret. Understand what works. Know what to scale.

Frequently Asked Questions

We solve your doubts about our services of Digital Analytics and Dashboards

What differentiates an operational dashboard from a "pretty" one?

What if I don't have everything measured right now?

How do you measure attribution without cookies?

How often is the data reviewed?

What if you don't do this?

What tools do you use?

Which KPIs really matter?

Why do you avoid "cosmetic" dashboards?

Which type of company benefits the most?

LEVERS

Digital Analytics and Dashboards

What do we activate?

Strategic KPIs aligned with your business model

Operational dashboards, not cosmetic

Attribution models adapted to reality (with or without cookies)

Alerts, benchmarking and focus on profitability

What does it include?

Why does this make a difference?

Do you have data or do you have control?

Our success stories

Idilic Festival

Dental Transfer

Cal Fruitós

Gamarra

Antala

Peñaclara

See a dashboard you don't need to interpret. Understand what works. Know what to scale.

See a dashboard you don't need to interpret. Understand what works. Know what to scale.

Frequently Asked Questions