The client
Cal Fruitós, a supermarket chain known for its focus on fresh and local produce, faced a unique challenge following the post-pandemic boom and subsequent stabilization of online sales. The stagnation of its e-commerce channel presented an opportunity to innovate and expand its digital presence.
The challenge
The goal was clear: to increase ecommerce sales by executing a digital content strategy to improve organic positioning on social networks and on its website. In addition to launching paid campaigns on digital channels, a novelty for the company. In parallel, it faced the challenge of measuring and analyzing these efforts without the right tools.
How we did it
A multifaceted strategy was implemented that respected the philosophy and branding of Cal Fruitós:
- Content generation by our team, significantly improving brand visibility.
- Launching campaigns on Facebook Ads and Google Ads, with more than 20 creative variations and efficient budget management.
- Creation of two monthly blog articles to strengthen SEO.
- Customer Segmentation: Detailed analysis of customer behavior, segmenting into differentiated clusters for more effective personalization and retention.
- Generation of data visualization dashboard: a data visualization dashboard has been created where different data sources have been integrated, including social networks, google, sales and the customer database.
Results
- We achieved a ROAS (return on advertising expenditure) of more than 3 in all recruitment campaigns.
- Average increase of 35% in organic views on social media each month that helped build Cal Fruitós branding.
- We went from having 11,000 keywords indexed in Google to 19,000, showing a remarkable improvement in SEO.
"Thanks to the team, we have been able to revitalize our online channel, increasing sales and brand visibility. The growth in SEO and the success of digital campaigns have exceeded our expectations."
