Eninter Elevators’ Transformation: from Digital Presence to B2B Lead Generation Machine

# The client

Eninter Elevators is a company with over 50 years of experience specialising in the maintenance, repair and installation of multi-brand elevators. Its offering covers comprehensive mobility solutions, including modernisation for energy efficiency, accessibility improvements and digital access control, serving residential buildings, offices, hospitals and public buildings. With presence in Spain, Italy, Switzerland and Portugal and over 63,000 installations under maintenance, Eninter is synonymous with quality, innovation and trust in the sector.

# The challenge

Despite its technical leadership and market reputation, Eninter faced a challenge common to traditional companies: its digital presence was not optimised to generate leads and acquire new clients consistently. The existing website offered a limited user experience and was not designed to convert traffic into real commercial opportunities. Furthermore, the different digital channels were not integrated, making it difficult to segment and personalise messages for each type of client, from property managers to businesses and hospitals. This situation created a dependency on traditional, barely measurable channels, slowing growth and limiting brand visibility in an increasingly digitalised market. The objective was clear: to transform Eninter’s online presence into a scalable acquisition and positioning engine that directly supported business growth.

# How we did it

Since 2023, Cronuts Digital has worked as Eninter’s strategic partner, designing a digital system based on three pillars: acquisition, conversion, and analysis.

1. Acquisition Engine — Demand Generation

A high-performance campaign ecosystem was activated, focused on capturing qualified demand:

• Management of Google Ads campaigns (Search + Performance Max)
• Meta Ads campaigns focused on acquisition and remarketing
• Segmentation by client type (property managers, communities, businesses, healthcare and retail sectors)
• Strategies based on search intent (maintenance, modernisation, installation, accessibility)

2. Conversion Engine — Conversion Optimisation (CRO + UX/UI)

One of the key points of the project was maximising the performance of existing traffic:

• Launch of a new website optimised for UX/UI and conversion-focused
• Improvement of strategic landing pages with clear structure, persuasive copy and visible CTAs
• Optimisation of quote forms to reduce friction
• Continuous A/B testing on messages, value propositions and key funnel elements
• Constant maintenance and evolution of the web environment

3. Intelligence Engine — Data-driven and Advanced Analytics

A solid analytics layer was implemented to make data-driven decisions:

• Advanced tracking setup (GA4 and conversions)
• Dashboard development in Looker Studio
• Performance analysis by channel, service and client type
• Continuous campaign and funnel optimisation based on real insights

Content Strategy and SEO:

Content became a key lever to attract qualified traffic and reinforce Eninter’s technical authority:

• Continuous creation of SEO-optimised articles
• Content focused on strategic sector keywords (regulations, maintenance, modernisation, accessibility)
• Development of specific guides for key profiles such as property managers
• International content strategy for Spain, Italy, Switzerland and Portugal

Particularly relevant was the positioning around regulations such as the ITC, establishing Eninter as an informative reference in the sector. Discover how we can help you with SEO positioning

Automation, Data Acquisition and Email Marketing

To reinforce lead capture and conversion, a strategy centred on email marketing as a key business lever was developed:

• Implementation of data scraping and database enrichment processes to identify target audiences (property managers, businesses, etc.)
• Activation of segmented email marketing campaigns to directly reach potential clients
• Development of automated lead nurturing flows aimed at maturing opportunities and accelerating the sales cycle
• Integration of email within the digital ecosystem to reinforce acquisition and remarketing campaigns

This approach allowed not only expanding Eninter’s reach to new audiences, but also turning email marketing into a direct channel for generating opportunities and closing business. Email marketing is not dead; what is dead is copy without intent, funnels without criteria and automations that sound like robots.

Branding and Communication:

Beyond performance, brand positioning was also developed:

• Reinforcement of key messages: experience, reliability and technical leadership
• Creation of visual assets (professional imagery and video) for campaigns
• Consolidation of Eninter as an expert company in vertical mobility

This was key to improving trust in B2B environments, where credibility is decisive.

# Results

The joint work with Cronuts Digital allowed transforming the digital channel into a strategic pillar of the business:

• Sustained growth in digital acquisition
• Significant increase in visibility and reach
• Constant generation of qualified leads
• Complete professionalisation of the digital ecosystem
• Greater control and optimisation of marketing investments

Eninter has gone from having a limited digital presence to having an infrastructure capable of attracting, converting and scaling business opportunities across multiple markets.