The client
In an emerging and highly competitive market such as cryptocurrencies, MODO CRIPTO, a specialized consultancy, faced the challenge of establishing a strong digital presence to capture a target audience increasingly interested in this new form of investment and financial management.
The challenge
Creating a strong online presence for MODO CRIPTO was essential to attract and educate potential clients about its cryptocurrency advisory, tax and legal services.
How we did it
Several key strategies were implemented to achieve these objectives:
- Specialized Web Development: Creation of an informative and easy to navigate website, positioning itself as a key resource in cryptocurrency advisory. This website had to be very educational and attack the bias of familiarity and authority to give the necessary confidence to the user to trust a serious advisor in a sector where this type of behavior is scarce.
- Advanced SEO Strategy: Focusing on key terms such as “gestoría criptomonedas” and “asesoría criptomonedas”, we managed to position MODO CRIPTO in the top positions of search engines. In a matter of six months we managed to position more than 1k words in Google, being the main keywords “gestoría criptomonedas” and “asesoría criptomonedas” that we managed to index in the top 1. Transactional keywords and with a lot of traffic of potential clients. Attached is a screenshot of SEMRUSH, with the number of indexed words of the website in Spain.
- Google and Meta Recruitment Campaigns: Development and launch of targeted advertising campaigns on these platforms, using creative that resonated with the target audience.
- Data Dashboard in Looker Studio: Implementation of a dashboard for efficient tracking of paid campaigns and SEO efforts.
- Social Media Presence: Established profiles on relevant social networks, offering educational content and cryptocurrency market updates. We started to extract pills of less than 60 seconds from the interviews conducted by the client for both TikTok and Instagram. We managed to viralize some of the distributed pieces.
- Production and edition of the podcast “El Oráculo de Modo Cripto” both in our recording studio and in other locations such as fairs.
Results
- Significant increase in Web Traffic: An 80% growth in unique visitors interested in cryptocurrency advisory.
- Increase in Quality Leads: The client started with no inquiries and thanks to our efforts we were able to obtain more than 600 qualified leads in the first year thanks to SEO and digital marketing strategies.
- Efficiency in Advertising Campaigns: Google and Meta campaigns generated a 60% increase in interactions and conversions.
- Strengthening in Social Media: Sustained growth of followers and engagement in social media platforms. This contributed to building the MODO CRIPTO brand within the crypto sector in Spain.
"Thanks to the digital strategy implemented, we have seen a direct and measurable impact in engaging and educating our clients. MODO CRIPTO is now a benchmark in cryptocurrency advisory."
