Performance Marketing Agency · real ROAS + CAC

Performance marketing with ROAS and CAC measured on real revenue.

Senior performance agency: Google Ads + Meta + LinkedIn + TikTok with real server-side attribution (no iOS 17 vanity). ROAS on attributed CRM pipeline, cohort CAC measured, MER monitored. From €2,800/mo + ad budget. 6-month minimum.

Request performance audit → See stack + cadence

2,800€/mo

Fee · ad budget separate

100%

iOS 17 resistant attribution

3+/mo

A/B tests minimum cadence

Weekly

Reporting + bid review

In short

What does a senior performance marketing agency do?

A senior performance marketing agency runs multi-platform paid media with an obsessive focus on real ROAS and CAC, not vanity metrics. Includes: strategy + bid strategy + creative A/B cadence 3+/month + audiences + server-side attribution + weekly executive reporting + sustainable scaling/diversification. Core platforms: Google Ads (Search + PMax + Display + YouTube), Meta Ads (Feed + Stories + Reels), LinkedIn Ads (Sponsored + Matched), TikTok Ads.

Cronuts.digital manages €35M+ in annual ad budget across 50+ B2B and DTC clients. Performance retainer from €2,800/mo fee + ad budget separate (client pays platforms directly, zero markup). Typical fee : budget ratio = 1:3-1:8. Fit: companies with > €8,000/mo ad budget. 6-month minimum retainer, quarterly renewable.

B2B companies with web development + CRO by cronuts

Platform-reported ROAS lies by 40-60% due to iOS 17. Real performance is measured on server-side attributed CRM pipeline, not on client-side conversions.

Request a quote →

What's included · performance retainer

Six areas of serious performance marketing.

Serious performance is not "launching campaigns". It's 6 integrated areas: bid strategy, creative, audiences, tracking, reporting, scaling. Signed weekly cadence: Monday report, Wednesday adjustments, Friday creatives check.

Area 1 · bid strategy

tCPA + tROAS + PMax optimized

Weekly bid strategy review, target CPA vs actual, portfolio bidding, dayparting, bid adjustments. PMax feed + audience signals. Smart Bidding tuned vs manual per campaign.

Weekly

Area 2 · A/B creatives

3+ tests/mo · 6+ rotation

Minimum cadence 3 tests/month (headlines, images, CTAs, formats). Weekly creative fatigue monitoring. Always 6+ variants in rotation. Creative production on premium retainer.

3+/mo

Area 3 · audiences

Lookalikes + matched + signals

Meta Lookalike (1-5%), Google custom intent, LinkedIn Matched Audiences, TikTok interest stacking. Exclusion lists maintained. Audience overlap monitoring.

Included

Area 4 · server-side tracking

Conversions API + server GTM

Meta Conversions API + Google Enhanced Conversions. Server-side GTM (Stape/Cloudflare). Offline conversions import. iOS 17 resistant. Multi-touch attribution to CRM.

Incluido

Area 5 · reporting

Weekly + monthly + quarterly

Monday weekly report + week actions. Friday creatives check. Last Friday of month: executive 20-30 slides. Quarterly retrospective with stakeholders. Looker dashboard 24/7.

Incluido

Area 6 · scaling + diversification

Budget allocation + new channels

Scaling budget on existing performers + diversification (TikTok, LinkedIn, niche Reddit). Cross-channel learnings. Launch plans for new geo/vertical. Monthly budget reallocation based on performance.

Incluido

Platforms + performance stack

Performance stack. Multi-platform with server-side core.

Platforms operated: Google Ads (Search + PMax + Display + YouTube + Shopping), Meta Ads (Feed + Stories + Reels + Messenger), LinkedIn Ads (Sponsored Content + Matched Audiences + Message Ads), TikTok Ads (Spark + In-feed + TopView). Tracking stack: server-side mandatory.

Google Ads · Search + PMax + Display + YouTube + Shopping
Meta Ads · Feed + Stories + Reels + Messenger + Advantage+
LinkedIn Ads · Sponsored Content + Matched Audiences + Message
TikTok Ads · Spark + In-feed + TopView + Catalog Sales
Microsoft Ads · Search + Audience Network (optional UK/USA)
Server-side GTM (Stape/Cloudflare) · cookieless tracking
Meta Conversions API + Google Enhanced Conversions · iOS 17 fix
BigQuery + Looker · multi-touch attribution + MER dashboards

6 levers we move every week

01

Bid strategy review

tCPA/tROAS · portfolio · dayparting · adjustments

Weekly
02

Creative rotation

Fatigue check · 6+ variants · new tests · A/B

Weekly
03

Audience optimization

Lookalike expansion · negatives · overlap scan

Weekly
04

Budget pacing

Overspend/underspend · reallocation · learning limited

Weekly
05

Server-side health

Conversions API uptime · event freshness · iOS 17 match

Weekly
06

Creative production

New ads · landing tests · copy refresh · format rotation

Monthly
07

Attribution review

MER · CAC cohorts · LTV · payback · channel mix

Monthly
08

Scaling plan

Budget expansion · new channels · geo/vertical tests

Monthly

Start with 360-point audit · €1,800 →

Zero markup on spend

We charge a fixed monthly fee. You pay the ad budget directly to Google/Meta/LinkedIn. Zero commission on spend. Typical fee:budget ratio 1:3-1:8. Example: €2,800/mo fee fits with €10-25K/mo budget.

How we work

Three phases. Onboarding, launch, optimization.

2-week onboarding (audit + KPIs + signed test plan). Launch first month with established cadence. Continuous optimization from month 2 with weekly reporting + quarterly scaling.

Phase 01 · Onboarding

Audit + KPIs + test plan

360-point accounts audit. Business workshops: CAC target, LTV, seasonality, budget. Signed monthly test plan. 6-month roadmap. Communication SLAs.

Week 1–2Plan signed

Phase 02 · Launch + cadence

First operational cadence

Implementation of audit fixes. Launch first test plan. Active cadence (Mon-Wed-Fri). First monthly report. Adjustments based on learnings.

Month 1Cadence established

Phase 03 · Continuous optimization

Reporting + iteration + scaling

Permanent cadence. 3+ tests/month. Weekly + monthly + quarterly reporting. Quarterly retrospectives. Budget scaling based on performance. Quarterly renewal.

Month 2+Active retainer

Real cases · performance with attribution

Performance with ROAS measured on real revenue.

Eninter case — B2B performance Google LinkedIn

B2B Industrial · Google + LinkedIn · 18 mo

-28% CAC

Eninter: Google + LinkedIn 18 mo. -28% CAC at the same lead quality.

Google LinkedIn 18 months

View case →

JAX case — USA B2B omnichannel performance

B2B USA · Google + Meta · 24 mo

4.600 MQLs

JAX USA: 24-month omnichannel performance. 4,600 MQLs + 4× ROAS on attributed pipeline.

Omnichannel 24 months ROAS 4×

View case →

Grup Olivé case — local restaurant performance

Restaurants · Meta local + Google local

-18 % CPA

Grup Olivé: Meta local + Google local 12 mo. -18% CPA on bookings.

Meta local Google local CPA

View case →

View all cases 32 published cases

Performance marketing truths 2026

Six things your previous performance agency denied.

Platform ROAS = 40-60% lie due to iOS 17. Measure on attributed CRM pipeline.

Creative fatigue > 6 weeks = 2× CPM. 3+ tests/month is the floor, not the ceiling.

PMax without audience signals = Google chooses for you. Signals + exclusions mandatory.

Without Conversions API + Enhanced Conversions, attribution is useless in 2026.

2-week silences "optimizing" = an agency doing nothing. Weekly cadence.

Monthly budget without pacing monitoring = 20-40% overspend in week 4. Automation.

Verified reviews · Heads of Paid Media

Performance with signed cadence, not empty promises.

★★★★★ 4.9 / 5 · 34+ verified reviews

See all on Google →

Frequently asked questions

What Heads of Paid Media ask us before signing.

How much does a performance marketing retainer cost?

Ranges: €2,800/mo (basic): 1-2 platforms + media buyer + weekly reporting. €4,200/mo (standard): 2-3 platforms + analytics + creative brief. €5,800/mo (premium): full squad with creative producer + CRO. €8,500/mo+ (enterprise): complex multi-country MCC. Ad budget separate (you pay platforms directly).

What fee:budget ratio is typical?

1:3 to 1:8. Example: €2,800/mo fee fits with €10-25K/mo budget. €5,800/mo fee fits with €40-80K/mo budget. Ratio below 1:3 = too much fee for too little budget (not scalable). Ratio > 1:10 = too much budget without enough senior management (risk).

Which platforms do you operate?

Core: Google Ads (Search + PMax + Display + YouTube + Shopping), Meta Ads (Feed + Stories + Reels + Messenger). Secondary depending on fit: LinkedIn Ads (B2B), TikTok Ads (DTC + awareness). Optional: Microsoft Ads, Reddit, X Ads, Amazon Ads.

Do you work on our account?

Yes, always. Read-write access as manager. Zero migration, zero lock-in. If you end the retainer: you keep the account, creatives, audiences, dashboards, Notion documentation. Full SOPs delivered.

Do you produce creatives?

Basic/standard: we brief your creative team. Premium: creative producer included, producing 6+ variants/month. Enterprise: full creative squad: designer + copywriter + video editor.

How long until you see results?

Week 2-3: audit fixes implemented + first test live. Month 1: active cadence, creative rotation. Month 2-3: first validated wins. Month 4-6: ROAS/CAC optimized + data-driven budget reallocation. Month 6+: sustainable scaling + diversification.

What SLAs do you sign?

Slack response within 24 business hours. Active weekly cadence (minimum Mon-Wed-Fri comms). On-time monthly reporting last Friday. 3+ A/B tests/month minimum. Rollback plan for critical changes. Notion access logs for every change. Penalties for non-compliance.

How does it connect with other services?

Performance combines with analytics agency (server-side attribution mandatory), CRO (post-click landing tests), CRM integration (lead enrichment). Bundle performance retainer + secondary retainer: -10%.

Performance audit · free · 10 days

Performance audit + top 15 ICE levers.

360-point audit of your current ad accounts. Top 15 ICE-prioritized levers + recoverable spend estimate + implementation roadmap. If there's no opportunity, we tell you before signing the retainer.

Signed weekly cadence with documented SLAs or monthly fee refund.