Content Engine · B2B social
B2B social media agency that builds pipeline, not likes.
B2B social isn't daily posting. It's authority positioning on LinkedIn: insight-driven content that attracts decision-makers, employer branding that lowers CPL, and social selling that shortens the sales cycle. No vanity metrics.
B2B companies with LinkedIn and B2B social managed by cronuts
LinkedIn is where your ideal customer makes decisions. If you don't show up with authority, your competitor does. Authority position in 90 days.
Free diagnosis →What's included · B2B social media
Six B2B social services. One authority system. All geared to pipeline.
B2B social isn't regular publishing. It's strategic authority positioning on LinkedIn: insight content that attracts decision-makers, social selling that shortens the sales cycle, and LinkedIn Ads integrated with the organic funnel. No likes, leads instead.
Core · organic base
Organic LinkedIn strategy
Editorial plan by objective: brand positioning, decision-maker attraction, and inbound lead generation. Content calendar by ICP, optimal cadence, and documented brand voice. Aligned with sales pipeline.
Core · sales team
Social selling for sales teams
Training and activation for the sales team on LinkedIn: profile optimization, prospect engagement protocol, sales rep content, and social selling index metrics. Measurable pipeline per rep.
Core · authority
B2B insight content
Authority content production for LinkedIn: thought leadership posts, data-driven carousels, real use cases, industry polls, and long-form articles. Copy that positions — it doesn't just fill the feed.
Paid · amplification
LinkedIn Ads integrated
LinkedIn Ads campaigns integrated with the organic funnel: sponsored content, message ads, lead gen forms. Targeting by job title, company, and industry. CRM attribution with traced pipeline. Weekly optimization.
Brand · talent attraction
Digital employer branding
Employer branding strategy on LinkedIn to lower candidate CPL and reinforce brand perception among prospective clients. Culture, team, and values content that humanizes without losing the B2B tone.
Data · optimization
Social analytics & reporting
Business-oriented metrics dashboard: organic reach, ICP impressions, leads generated, attributed demos, LinkedIn Ads CPL. No vanity metrics — only data that translates to pipeline and revenue.
Content formats · B2B LinkedIn
8 formats. One built authority. Each with a defined objective and audience.
Not every format fits every industry. We pick the ones that maximize reach among decision-makers in the client's ICP and generate the kind of engagement that precedes a sales conversation.
- 01Authority
Thought leadership posts
- 02Reach
Data carousel
- 03BOFU
Visual case study
- 04Engagement
Industry poll
- 05MOFU
Short video webinar recap
- 06Amplification
Employee advocacy
- 07Retention
LinkedIn newsletter
- 08Social SEO
Long-form LinkedIn article
Only 5 slots/month
Senior B2B social requires immersion in the client's industry, production of real authority content, and active social selling. We cap capacity to guarantee measurable authority position in 90 days.
B2B LinkedIn · not posting, positioning
More followers isn't more pipeline. Authority among decision-makers is what generates leads.
80% of B2B leads from social come from LinkedIn. But only if you show up in the feed of the right decision-makers with content that proves real expertise. Engagement with a CEO outside your ICP is worthless. A comment from your ideal customer on one of your posts = pipeline signal.
- Audit of company page + executive profiles + LinkedIn competitors
- ICP mapping: identification of target decision-makers by title, company, and industry
- Documented brand voice: tone, vocabulary, editorial lines, and anti-patterns
- Active social selling: sales team visible and relevant on LinkedIn
- LinkedIn Ads integrated: organic content amplification + lead gen forms
- Pipeline reporting: leads, web visits from LinkedIn, attributed demos
B2B social tech stack · 2026
- 01Channel
LinkedIn Company Page
- 02Paid
LinkedIn Ads
- 03Sales
Sales Navigator
- 04CRM
CRM integration
- 05Content
Content production
- 06Analytics
Pipeline reporting
How we work
Three phases. Authority built in 90 days.
Profile audit and ICP mapping in 2 weeks. 90-day editorial plan and brand voice in 30. Active publishing with social selling and continuous optimization from day 31. No empty posting — real positioning.
Phase 01 · Audit
Profile audit + ICP mapping
We analyze the company and executive profiles on LinkedIn, competitor presence, content that resonates with the target ICP, and current authority gaps. We map target decision-makers by title, company, and industry. We define the authority themes and editorial lines that will attract the ideal customer. Deliverable: diagnostic with quick wins and 90-day plan.
Phase 02 · Editorial plan
90-day editorial plan + brand voice
Full editorial plan buildout: content calendar by format and objective, documented brand voice with tone, vocabulary, and anti-patterns, content templates by type, and social selling protocol for the sales team. Full optimization of company and executive profiles. LinkedIn Ads setup if applicable.
Phase 03 · Publishing
Publishing + social selling + optimization
Active publishing per the editorial plan: posts, carousels, articles, and short video. Active social selling by the team: engagement with prospects on LinkedIn, strategic comments, and qualified direct messages. Monthly optimization based on analytics: which formats drive the most reach among the ICP, which topics open sales conversations. Bi-weekly reporting on attributed pipeline.
Verified reviews · B2B CEOs and CMOs
Companies with LinkedIn authority built and pipeline generated.
LinkedIn audit · typical gaps
What we see in 90% of audits of B2B social.
Over 150 B2B social media strategies audited in 14 years. The 4 patterns that show up in almost all of them before we step in — and that explain why the effort on social doesn't translate to pipeline.
Company content, not authority content. Product posts, internal news, and holiday greetings. Nothing that proves real expertise. Decision-makers don't follow brands — they follow experts with opinions.
No LinkedIn ICP mapping. Content published without knowing whether it reaches the target role and industry. Engagement from irrelevant profiles. The LinkedIn algorithm amplifies where engagement happens: if it's the wrong ICP, the loop feeds itself badly.
Sales team invisible on LinkedIn. Reps have profiles but no active publishing or social selling. Lost opportunity: LinkedIn is the only channel where you can appear in your next customer's feed before they know they need you.
Vanity metrics. Followers, likes, and comments with no correlation to pipeline. No data on who sees the content or how many web visits or demos LinkedIn generates. Impossible to optimize what isn't measured in business terms.
60+ point audit · PDF deliverable + 60-min senior call · no commitment
Frequently asked questions
What B2B CMOs and executives ask us before signing.
Do you manage LinkedIn only or other networks too?
When do results start showing on B2B social media?
LinkedIn diagnosis · free · 7 days
LinkedIn is the #1 B2B channel. Why isn't your ideal customer seeing you?
We analyze company page, executive profiles, LinkedIn competitors, current ICP, and authority gaps. Executive brief with top 8 quick wins prioritized by pipeline potential. If LinkedIn isn't the right channel for your industry, we'll tell you before you sign.