The client
Barça Academy USA is FC Barcelona’s official soccer training program in the United States, created with the objective of developing young soccer players using the methodology and philosophy that have characterized the Catalan club throughout its history. It is designed so that boys and girls between the ages of 10 and 17 can live, train and study in the same environment, receiving direct instruction from coaches trained by FC Barcelona. The academy holds annual tryout camps to select players. All of its graduates have earned university scholarships or signed professional contracts, and some have the opportunity to travel to Barcelona to train or try out for the club.
The challenge
Barça Academy USA wanted to connect emotionally with young talents and their families to attract them to the Barça Academy program in the U.S., transmitting its values and differentiation through digital formats adapted to social networks.
How we did it
With the video and design team we created a dynamic and engaging video, carefully produced to reflect the intensity and passion of Barça-style training soccer. We selected striking images of training sessions, team moments and plays in action, conveying the values and excellence of the academy. We adapted the content to vertical and horizontal formats optimized for Instagram, TikTok and YouTube, ensuring a visual narrative that would engage from the first seconds. With an agile editing, inspiring music and an emotional approach, we ensured that the video not only informed, but also inspired young people and families to be part of the Barça Academy experience.
Results
The launch of this video and the other client creative has contributed significantly to improving brand awareness in the U.S. market.
In addition, the content has generated positive interactions, strengthening the emotional connection with the audience and opening new opportunities for the recruitment of students interested in being part of the FC Barcelona legacy.
"The video perfectly reflects the essence of Barça Academy: passion, teamwork and excellence. It's exactly what we wanted to convey."
