Artículos firmados por Albert Puig Navàs
GrowthDigital marketing for law firms: a measurable client-acquisition system
Digital marketing system for law firms and consultancies: legal SEO+GEO, advertising with a controlled CPL and LinkedIn for partners. Real portfolio cases of 15 to 80 clients/month measured, with public pricing.
GrowthBest growth-marketing agencies in Barcelona: an honest comparison
An honest comparison of 8 growth-marketing agencies in Barcelona: declared focus, model and verifiable signals. Edited by cronuts.digital with auditable criteria and a public methodology.
SEO + GEOWebsite with AI: how to build a website ready for users and for artificial intelligence
What a website with AI is and how to build a professional website that ranks on Google and in AI search engines and turns visits into clients.
GrowthHow Claude Works: Practical Guide for B2B Companies
Claude for B2B companies: how it works, what Claude Team and Enterprise offer, when to use Claude Code and how to integrate it securely in sales, operations and marketing.
GrowthDisplay advertising: what it is, formats, advantages and how to make it profitable
Display advertising: what it is, the 8 formats that work, advantages over search, key metrics (CPM, CTR, viewability), remarketing, programmatic buying (RTB, PMP, guaranteed), contextual vs audience targeting and how to build profitable campaigns in 2026.
GrowthPPC agency: pay-per-click campaigns that generate real customers
PPC agency: 7 criteria to choose, campaign types (Google Ads, Meta, LinkedIn), real prices in Spain (€500-3,000/mo), mistakes that destroy ROAS and B2B vs ecommerce differences.
GrowthLead capture: strategies, channels and systems
Lead capture: the 7 most effective channels, a 5-step system, 8 key metrics and mistakes that ruin your pipeline. A practical guide with real data for B2B and B2C.
GrowthCTR formula: how to calculate, interpret and optimise your click-through rate
Learn the CTR formula, how to calculate your click-through rate in Google Ads, SEO and email marketing, and what strategies to apply to optimise it and improve your results.
GrowthDesign system: what it is, how to build it and why it scales your digital product
Discover what a design system is, how it is structured and why it is essential to scale digital products with consistency, speed and brand coherence.
NegocioOmnichannel strategy: what it is, how to implement it and why it transforms the customer experience
Discover what an omnichannel strategy is, how to integrate every customer contact channel and what steps to follow to deliver a unified experience that boosts retention and conversions.
NegocioSEM positioning: what it is, how to optimise campaigns and maximise return on search engines
Discover what SEM positioning is, how it differs from SEO and the steps to create profitable Google Ads campaigns. Guide with Quality Score, bidding strategies, advanced targeting and key metrics.
MarketingCopywriting in the Digital Age: The Art of Selling with Words
Copywriting is an essential art in digital marketing, and mastering it can mean the difference between attracting or losing customers. In this article, we dive into the copywriting techniques that capture attention and persuade. Learn how to create persuasive copy that will resonate with your audience, drive conversions and strengthen your brand. From compelling headlines to irresistible calls to action, we reveal the secrets of expert copywriters.