Calculate the ROI of your digital marketing
CPL sectorial, tasa de cierre, servicios activos y horizonte temporal. Sin estimaciones genéricas. El informe completo se desbloquea con tu email profesional.
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- Personalized PDF report
- Comparison vs. industry average
- Suggested roadmap by channel
- Optional 30-min call with a strategist
Your month-by-month scenario
Initial effectiveness 40% → 100% by month 6. Compounding months 7-12.
The month when cumulative revenue exceeds total investment.
Where each euro performs best
Real benchmarks from over 280 B2B projects delivered. Each service with its own return curve and time window.
SEO & GEO
Compounding effect. Citability in ChatGPT Search, Perplexity and Google AIO. Included in every pack.
Google Ads
Search + Display + Shopping + PMax + YouTube. Immediate results with professional management.
Meta / LinkedIn Ads
Lookalike audiences + ABM. Full funnel with Advantage+. From the Grow pack.
Email & Nurturing
Mailchimp/Brevo/HubSpot automation. Requires an existing qualified database.
Link Building
4-8 DA 30+ backlinks per month depending on tier. Scale includes DA 40+ and digital PR.
Agentes IA & RAG
Predictive lead scoring + knowledge-base chatbot + multi-agent Swarm. Scale only.
Data & Tracking
Server-side tracking recovers data lost to iOS/consent. The foundation for real attribution.
Cronuts Studio
Video podcast + ad creative packs + AI Avatars. Boost CTR and scale content.
CRM & RevOps
Notion / HubSpot / Airtable + Make. Sales processes + C-level reporting. Cuts the cycle 15-30%.
What determines tu ROI real
Before investing, review these five drivers. Changing one can double your total return.
Industry CPL
Ecommerce 35€ · SaaS 120€ · Real Estate 95€ · Industrial 85€. Varies up to 4x across sectors.
Close rate
B2B Spain average 12-20%. Improving by 5 percentage points doubles the total ROI of the investment.
Average deal size
The higher the deal size, the more room to absorb a high CPL. High-ticket sectors allow a more aggressive CAC.
Service mix
Paid for immediate results · SEO/GEO for compounding · AI to lower CPL · Data to attribute. Never a single isolated channel.
Multichannel synergy
Combining 4+ services generates 15-35% more return than running them in isolation. Halo effect across channels.
Services outside the retainer
One-off projects billed separately. They add on to any pack as needed.
Landing / Web / E-commerce
Conversion-optimized web development. Managed hosting + maintenance available.
Fixed-scope AI projects
One-off setups: AI Audit & Roadmap, Content Factory, Lead Scoring Bot, RAG Chatbot, Swarm Agents.
Training & Workshops
AI for marketing teams, Notion for companies, Make/n8n, AI Mastery Program (4 weeks).
RevOps Implementation
CRM + sales processes + C-level reporting. Notion / HubSpot / Airtable + Make integrated end-to-end.
Cronuts Studio
End-to-end creative: video podcast + social clips, ad creative packs, content with AI Avatars.
Fractional CMO
Part-time strategic leadership: OKRs, forecast, channel prioritization, sales committees.
10 verticals · 70+ services
The calculator shows 14 retainer services. This is the full 2026 catalog with all fixed-scope projects, creative, training and new verticals.
Preguntas frecuentes
How is digital marketing ROI calculated?
ROI = (Revenue − Investment) / Investment × 100. The calculator factors in industry CPL, close rate, monthly ramp-up and a synergy multiplier based on active services.
What ROI is considered good?
Above 100% means net profit. In B2B, 200-400% is common. Ecommerce 350%, real estate 180%, SaaS 300%.
How long does it take to see returns?
Paid media (Google Ads, Meta, LinkedIn) from month 1. SEO & GEO take 3-6 months but produce compounding long-term returns. AI agents have impact from week 4 after setup.
What is the difference between Starter, Grow and Scale?
Starter (1.500€ · 3m): Google Ads + SEO técnico + 2 art/mes, 1 especialista + AM. Grow (3.500€ · 6m): + Meta Ads, GEO, Email, CRO, Link Building, Automatización, 3 especialistas + estratega. Scale (Custom · 12m): + PMax/YouTube/LinkedIn, Full GEO, Agentes IA, RAG, Lead Scoring, Video, Data server-side, 5–6 especialistas + director senior.
What services can Cronuts offer beyond the retainer?
Desarrollo web (landing 1.800€+, e-commerce 10K+€), setups IA cerrados (AI Audit 1.500€, RAG Chatbot 8–15K€, Swarm Agents 6–15K+€), Cronuts Studio (video, ad creatives, AI Avatars), Data/CRO audits, implementación CRM (Notion/HubSpot/Airtable), Fractional CMO (3–7K€/mes), RevOps (2,5–18K€), formación (1,2–5K€). Ver sección "Add-ons" arriba.
Why does ROI improve with cronuts.digital?
Professional management + continuous optimization of bids, audiences, creative, technical SEO, CRO, AI automation and server-side analytics. Improves performance 40-85% vs amateur management.
What is the synergy multiplier?
Combining services generates 15-35% more return than running them in isolation. Each pack applies an increasing boost: x0.3 (without Cronuts), x1.0 (Starter), x1.18 (Grow), x1.38 (Scale).
Can I start with paid media only?
Yes. Starter includes Google Ads Search + technical SEO as a base. From month 3 we usually recommend adding Content + Link Building (upsell to Grow) so paid is not 100% of the budget.
Which sectors do you work with?
10 sectores B2B: servicios profesionales, industrial, SaaS, ecommerce, salud/clínicas, educación, inmobiliaria, hostelería, legal y otros. +280 proyectos ejecutados, referencias Telefónica, Toyota, Red Cross, IESE, Antala Group.