Buyer Persona

To refresh your memory - or introduce the concept - I will explain the buyer persona and its importance. Then, we will take a look at an example of a simple buyer persona that will help you understand the concept better.
buyer persona


A buyer persona is a semi-fictional representation of our final (or potential) consumer. The Persona is constructed based on their demographic information, behavior, needs, and motivations. The Buyer Persona is all about putting ourselves in the shoes of our target audience in order to understand what they need from us.


A well-known company, in this case, Google, decides to create a buyer persona for one of its most used tools, Google Analytics. Name: Martha Profession: Social media strategist Demographics: Female; 32 years old; charges about 36k per year Interests: business trips; marketing and advertising services Objectives: create her own agency Challenges and concerns: staying stuck in your job; combining employment and family life Hobbies: online movies; home decoration and fashion; theater; cooking; online communities and social networks   With this characterization and introspection exercise, we can articulate more specific and effective actions. This helps see things from a point of view more focused on the client, rather than on the product or service that we want to offer.  

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