Agencia Desarrollo Web B2B Madrid · custom WordPress + Next.js + headless + CRO integrado. Cronuts.digital opera Madrid en modelo híbrido remoto + sprints presenciales. Stack production-grade Core Web Vitals all green + Schema @graph 9-node + accesibilidad WCAG 2.2 AA + integraciones CRM/ERP/analytics.
Servicio Desarrollo Web B2B Madrid · qué incluye
- WordPress custom theme · Liquid/PHP + ACF Pro + custom plugins.
- Next.js / Astro · static-first + SSR + edge functions Vercel/Cloudflare.
- Headless WordPress + frontend custom · WP REST + GraphQL.
- Core Web Vitals optimization · LCP <2.5s + INP <200ms + CLS <0.1.
- Schema @graph engineering · ACF schema_jsonld 9-node.
- Accesibilidad WCAG 2.2 AA · audit + remediation compliance EU.
- CRO landing pages · research-backed + A/B testing.
- Integraciones · HubSpot/Salesforce/Holded/GA4/sGTM.
Stack desarrollo web B2B canónico
- CMS · WordPress (custom theme + ACF Pro) o Sanity headless.
- Frontend · WordPress theme PHP/Liquid o Next.js + Tailwind.
- Hosting · WP Engine / Kinsta managed / AWS EC2 self.
- CDN · Cloudflare Pro/Business.
- Forms · Gravity Forms + HubSpot integration + closed-loop CRM.
- Analytics · GA4 + sGTM Cloud Run + BigQuery.
- Performance · WebPageTest + Lighthouse + PageSpeed Insights.
Por qué Desarrollo Web B2B production-grade 2026
- Core Web Vitals ranking factor · LCP/INP/CLS all green mandatory.
- Schema @graph foundational GEO · LLM citation engineering.
- Accesibilidad EU mandatory · WCAG 2.2 AA compliance RD 193/2023 + EU Accessibility Act.
- Mobile-first 60%+ traffic B2B · responsive default.
- Closed-loop CRM integration · Won deals attribution.
- Security GDPR · privacy + cookies + audit logs.
Metodología cronuts.digital · 7 fases
- Discovery + research · 2-3 semanas. Stakeholder interviews + content audit + competitive analysis.
- Strategy + IA · 1-2 semanas. Information architecture + user flows + sitemap.
- Wireframes + prototype · 2-3 semanas. Low-fi + mid-fi UX research validation.
- Visual design + design system · 3-4 semanas. Brand + components + interactions.
- Development · 6-12 semanas. Frontend + backend + integrations + schema.
- QA + accessibility audit · 2-3 semanas. WCAG + CWV + cross-browser + load test.
- Launch + post-launch optimization · ongoing. Monitoring + CRO iteration.
Resultados típicos desarrollo web B2B
- Lighthouse 95+ · Performance + Accessibility + Best Practices + SEO.
- LCP <1.5s · 80% mejor que B2B average.
- +200% organic traffic 12m · post-launch retainer.
- +25-40% conversion rate · vs legacy site.
- Accesibilidad 100% WCAG 2.2 AA · Lighthouse + manual audit.
Precios transparentes
- Web custom B2B mid-market · 15.000-50.000€ proyecto inicial.
- Web enterprise + headless · 50.000-150.000€.
- Retainer maintenance + iteration · 2.500-5.000€/mes.
- Landing pages CRO · 4.000-15.000€ campaña.
- Migration / re-platform · 25.000-80.000€ según scope.
- Audit performance + accessibility · 4.500-12.000€ puntual.
FAQ Desarrollo Web Madrid
¿WordPress o Next.js B2B mid-market?
WordPress sweet spot mid-market 5-50M€ revenue: editor friendly + ecosystem maduro + custom themes + ACF Pro. Next.js justifies enterprise >50M€ con requirements performance perfect + multi-team development + edge functions.
¿Cuánto tarda re-design B2B?
16-24 semanas end-to-end mid-market. Discovery 3 + strategy 2 + design 4 + dev 10 + QA 3 + launch 2. Enterprise 24-40 semanas con multiple workstreams + stakeholder reviews + procurement.
¿Accesibilidad WCAG 2.2 AA mandatory?
Sí 2026 EU. RD 193/2023 (España) + EU Accessibility Act mandatory empresas >10 empleados o >2M€ revenue. Compliance via WCAG 2.2 AA. Sin compliance: fines + brand damage + procurement exclusion enterprise.
¿Web B2B Madrid sin CWV + accesibilidad? Diagnóstico digital gratuito →