Servicios en Madrid · B2B mid-market
Agencia Marketing Automation Madrid · HubSpot + Marketo + ActiveCampaign B2B
Agencia Marketing Automation Madrid B2B · HubSpot + Marketo + Pardot + ActiveCampaign + Customer.io. Setup + workflows + lead scoring + closed-loop CRM. Mid-market mid-market 5-150M€.
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En síntesis
Agencia Marketing Automation Madrid · HubSpot + Marketo + ActiveCampaign B2B
Agencia Marketing Automation Madrid B2B · HubSpot + Marketo + Pardot + ActiveCampaign + Customer.io. Setup + workflows + lead scoring + closed-loop CRM. Mid-market mid-market 5-150M€.
Agencia Marketing Automation Madrid · setup + workflows + lead scoring + closed-loop CRM para empresas B2B mid-market. Stack-agnostic: HubSpot · Marketo · Pardot · ActiveCampaign · Customer.io. Cronuts.digital opera Madrid en modelo híbrido remoto + sprints presenciales steering.
Servicio en Madrid
Servicio Marketing Automation Madrid · qué incluye
- Stack selection + RFP · vendor evaluation matrix (HubSpot vs Marketo vs Pardot vs ActiveCampaign vs Customer.io) por revenue + scope + TCO 3 años.
- Setup + integración · CRM tight integration + ERP sync + analytics + data warehouse.
- Workflows production-grade · lead nurture multi-step + lifecycle stages + dynamic content + dynamic lists.
- Lead scoring · reglas manuales + predictivo + decay logic + closed-loop revenue attribution.
- Reporting executive · marketing-sourced pipeline + CAC + LTV/CAC + payback period dashboards.
Stack metodológico
Stack selection · cuál plataforma B2B mid-market
- HubSpot · sweet spot 3-30M€ revenue · marketing + sales + service unified · TCO 1.500-7.500€/mes.
- Marketo · sweet spot 30-150M€ revenue · enterprise complex programs · TCO 3.500-15K€/mes.
- Pardot (Salesforce Marketing Cloud Account Engagement) · solo si stack Salesforce existente B2B · TCO 4.000-12K€/mes.
- ActiveCampaign · SMB 1-10M€ revenue · pricing accessible · TCO 250-1.500€/mes.
- Customer.io · product-led growth B2B SaaS · event-based triggers · TCO 1.500-5K€/mes.
Decision framework detallado en cómo elegir stack marketing automation.
ICP Madrid
Workflows B2B mid-market canónicos
- Lead magnet nurture · 5-7 emails post-download spread 30 días.
- MQL handoff SLA <4h · trigger automático Slack + CRM task + SDR assignment.
- Cold to warm reactivation · sequence 90 días no-engagement.
- Customer onboarding · 30/60/90 day milestones + Aha moment tracking.
- Renewal automation · 90/60/30 day pre-renewal + Customer Success trigger.
- Win-back churned · 6/12 month post-churn re-engagement.
Caso anonimizado
Closed-loop CRM mandatory
Marketing automation sin closed-loop = teatro. Cronuts.digital implementa:
- UTM canonical capture · cookie session attribution + persistence 90 días.
- CRM → marketing sync · Won deal updates lead source + revenue attribution.
- Multi-touch attribution model · W-shaped B2B mid-market default + data-driven cuando volume.
- Looker Studio dashboards · marketing-sourced pipeline + CAC by channel + LTV by cohort.
Trabajo híbrido
Resultados típicos marketing automation B2B
- +25% conversion MQL→SQL · lead scoring + SLA automation.
- -60% horas reporting manual · dashboards automation.
- +15-20% pipeline qualified · nurture workflows production-grade.
- Payback 4-7 meses · retainer + tooling vs uplift pipeline.
Precios transparentes
Precios transparentes
- Setup proyecto · 8.500-22.000€ según stack + scope.
- Retainer marketing automation · 2.500-6.500€/mes.
- Migration entre platforms · 12.000-30.000€ (HubSpot ↔ Marketo ↔ Pardot).
- Audit puntual + recommendations · 4.500-12.000€.
Preguntas frecuentes
FAQ Marketing Automation Madrid
¿HubSpot o Marketo B2B mid-market?
HubSpot sweet spot 3-30M€ revenue. Marketo sweet spot 30-150M€. TCO HubSpot 36% mayor sobre 3 años para 10M€ revenue / 25 users. Marketo justified si requirement programs complex multi-stakeholder.
¿Cuánto tarda implementación marketing automation B2B?
Stack base 6-10 semanas. Closed-loop CRM + multi-touch attribution: +6-10 semanas. Total 12-20 semanas deployment full production-grade.
¿Marketing automation vale para B2B menor 1M€ revenue?
Discutible. ActiveCampaign / Brevo accesible 50-300€/mes. Marketo / HubSpot no justifican TCO en este band. Decisión basada en team size + complexity, no en revenue solo.
¿Server-side GTM mandatory marketing automation?
Sí para B2B mid-market >500K€ ARR. ITP + ad blockers + GDPR consent destruyen 25-40% del attribution path. ROI sGTM obvio: 30-80€/mes infra vs 25-40% data recovery. Ver atribución multi-touch.
¿Marketing automation B2B Madrid sin closed-loop? Diagnóstico digital gratuito →
Próximos pasos
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Reseñas verificadas · CMOs & CIOs B2B Madrid
Empresas Madrid que operan con CRONUTS.DIGITAL.
Diagnóstico Madrid B2B gratuito
¿Empresa B2B en Madrid?
Auditoría ejecutiva 7 días. Plan priorizado. Sprint inicial presencial Madrid. Respuesta <24h.