Servicios en Madrid · B2B mid-market
Especialista Analytics Madrid · GA4 + sGTM + BigQuery + Looker Studio B2B
Especialista Analytics Madrid B2B · GA4 + Server-side GTM + BigQuery export + Looker Studio + closed-loop CRM. Setup 8.5-22K€ + retainer 2.5-12K€/mes. Stack production-grade.
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En síntesis
Especialista Analytics Madrid · GA4 + sGTM + BigQuery + Looker Studio B2B
Especialista Analytics Madrid B2B · GA4 + Server-side GTM + BigQuery export + Looker Studio + closed-loop CRM. Setup 8.5-22K€ + retainer 2.5-12K€/mes. Stack production-grade.
Especialista Analytics Madrid · stack production-grade B2B mid-market. GA4 + Server-side GTM (Cloud Run) + BigQuery export + Looker Studio + closed-loop CRM HubSpot/Salesforce. Cronuts.digital opera Madrid en modelo híbrido remoto + sprints presenciales. Setup 8.5-22K€ + retainer 2.5-12K€/mes.
Servicio en Madrid
Servicio Especialista Analytics Madrid · qué incluye
- GA4 setup production-ready · property + data streams + enhanced events + custom events + conversiones B2B + Consent Mode v2.
- Server-side GTM (sGTM) · Cloud Run deployment + custom domain + tags GA4/Meta/LinkedIn + Consent Mode v2.
- BigQuery export · raw events + custom data models + retention long-term + cost optimization.
- Looker Studio dashboards · executive (marketing-sourced pipeline / CAC / LTV) + operational (channel performance) + commercial (sales velocity / forecast).
- Closed-loop CRM integration · HubSpot/Salesforce sync + multi-touch attribution + revenue waterfall.
- Custom audiences + advanced segments · GA4 → Ads + Meta + LinkedIn syncs.
Stack metodológico
Por qué GA4 default no es production-ready B2B
- GA4 default last-touch sobre-atribuye paid/branded 40-60% (ver atribución multi-touch).
- Sin enhanced events B2B · lead form_submit, demo_request, calendar_book, pricing_view, integration_setup.
- Sin Consent Mode v2 · 30-45% pérdida data B2B EU.
- Sin BigQuery · GA4 UI rate-limits + 14-month retention + sin custom modeling.
- Sin sGTM · ITP + ad-blockers + cookies third-party destruyen 25-40% del path.
ICP Madrid
Stack analytics B2B production-grade
- GA4 + Enhanced Events · conversion events B2B-specific + custom dimensions + audiences.
- Server-side GTM · GCP Cloud Run + custom domain + Anti-flag detection + first-party data.
- BigQuery · GA4 export + Meta/LinkedIn Ads import + Holded/HubSpot integration.
- Looker Studio / Tableau · dashboards executive + operational + commercial.
- Closed-loop CRM · HubSpot Multi-Touch Revenue Attribution / Salesforce Datorama / Dreamdata.
Caso anonimizado
Roadmap implementación analytics B2B mid-market
- Phase 1 Audit + planning · 2-3 semanas. Stack current assessment + tracking plan canonical.
- Phase 2 GA4 + GTM client-side · 3-4 semanas. Events + conversions + Consent Mode v2.
- Phase 3 sGTM Cloud Run · 4-6 semanas. GCP setup + custom domain + tag migration.
- Phase 4 BigQuery + Looker · 4-6 semanas. Export + data models + dashboards.
- Phase 5 Closed-loop CRM · 6-10 semanas. CRM sync + multi-touch attribution + executive reporting.
Total 19-29 semanas deployment full production-grade.
Trabajo híbrido
Resultados típicos analytics B2B
- +25-40% conversion attribution recovery · sGTM data recovery vs client-side only.
- -60% horas reporting manual · Looker Studio dashboards automatizados.
- Multi-touch attribution real · pipeline sourced by channel auditable.
- Payback period 1-3 meses · sGTM ROI obvio sobre stack 3K€/mes paid spend.
Precios transparentes
Precios transparentes
- Setup stack production-grade · 8.500-22.000€ proyecto inicial.
- Retainer analytics · 2.500-5.500€/mes (ongoing tagging + dashboards + reporting).
- Marketing analytics premium · 5.500-12.000€/mes (closed-loop CRM + multi-touch + custom modeling).
- Audit puntual + tracking plan · 4.500-9.500€.
Ver detalle pricing en precios Analytics B2B mid-market.
Preguntas frecuentes
FAQ Analytics Madrid
¿Server-side GTM necesario B2B mid-market?
Sí B2B mid-market >500K€ ARR. ITP + ad blockers + GDPR consent destruyen 25-40% del attribution path. ROI sGTM obvio: 30-80€/mes infra vs 25-40% data recovery. Payback 1 semana.
¿BigQuery export GA4 vale para B2B?
Sí. Permite custom modeling + retention long-term + cross-source joins (Ads + CRM + product). Coste 30-150€/mes según volume. Mandatory para data-driven attribution + advanced cohorts.
¿Looker Studio o Tableau B2B mid-market?
Looker Studio sweet spot mid-market 5-50M€ (free + native GA4/BigQuery). Tableau enterprise >50M€ con multi-source complex + governance. Power BI también opción si stack Microsoft.
¿Cuántos KPIs ejecutivos B2B mid-market?
8 KPIs core: Marketing-sourced Pipeline + CAC + SQL-to-Win + Average Deal + CAC Payback + Sales Cycle + Pipeline Coverage + Channel-attributed Pipeline. Ver framework cómo medir ROI marketing B2B.
¿Analytics B2B Madrid default GA4 sin sGTM? Diagnóstico digital gratuito →
Próximos pasos
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Reseñas verificadas · CMOs & CIOs B2B Madrid
Empresas Madrid que operan con CRONUTS.DIGITAL.
Diagnóstico Madrid B2B gratuito
¿Empresa B2B en Madrid?
Auditoría ejecutiva 7 días. Plan priorizado. Sprint inicial presencial Madrid. Respuesta <24h.