¿Stack Paid SaaS B2B?

Google Ads BOFU intent + LinkedIn TOFU interest + Meta retargeting + sGTM + closed-loop CRM. Smart Bidding tROAS con value rules MQL/SQL/Won.

¿Budget split SaaS B2B?

Google 50-60% BOFU intent + branded. LinkedIn 25-35% TOFU + ABM. Meta 10-15% retargeting. Mínimo viable 6-15K€/mes paid spend.

Paid Media SaaS B2B · Google + LinkedIn + Meta + closed-loop

Q: ¿Benchmarks SaaS B2B paid?

ROAS 3-5x multi-touch. CPL Lead Gen 50-150€. CPL Google 80-250€. Recovery sGTM +25-40%. CAC payback 12-18m healthy.

Paid Media SaaS B2B mid-market · stack multi-channel integrado closed-loop CRM. Cronuts.digital opera SaaS B2B 5-150M€ ARR con Google Ads BOFU intent + LinkedIn TOFU interest + Meta retargeting + sGTM data recovery. ROAS 3-5x + CAC payback 12-18m typical.

Stack Paid Media SaaS B2B canónico

Google Ads · Search BOFU intent + Performance Max amplification + YouTube awareness.
LinkedIn Ads · Sponsored Content + Lead Gen Forms + Conversation Ads + ABM matched audiences.
Meta Ads · Facebook + Instagram retargeting + CAPI server-side.
Server-side GTM · Cloud Run + custom domain + recovery 25-40% data.
Closed-loop CRM · HubSpot/Salesforce Enhanced Conversions + Offline Conversions.
Smart Bidding tROAS · value rules MQL/SQL/Won + LTV-driven.

Budget allocation SaaS B2B mid-market

Google Ads · 50-60% (BOFU intent capture + branded search).
LinkedIn Ads · 25-35% (TOFU interest + ABM).
Meta Ads · 10-15% (retargeting warm audiences).
Budget mínimo viable · 6-15K€/mes mid-market paid spend.
Fee management · 2.500-8.500€/mes según spend.

Benchmarks SaaS B2B Paid Media 2026

ROAS multi-touch · 3-5x mid-market closed-loop CRM.
CPL B2B SaaS · 50-150€ MQL Lead Gen Forms LinkedIn.
CPL Google Search · 80-250€ branded + non-branded.
Conversion attribution recovery sGTM · +25-40%.
CAC payback · 12-18m mid-market SaaS B2B healthy.

Resultados típicos Paid SaaS B2B

+25% conversion MQL → SQL · lead scoring + audience signals tight.
-40% CPC · Quality Score 8+ optimization.
+25-40% conversion recovery · sGTM + Enhanced Conversions.
Payback paid spend 4-7 meses.

Precios transparentes

Audit Paid Media puntual · 4.500-12.000€.
Retainer integrado mid-market · 2.500-5.000€/mes.
Retainer enterprise SaaS · 5.500-8.500€/mes.
Setup sGTM Cloud Run · 4.500-12.000€ proyecto.
Paid spend separado · 6-15K€/mes mid-market.

Términos relacionados

Sector SaaS B2B — pillar growth.
Paid Media hub.
Smart Bidding — tROAS canonical.
Meta CAPI — server-side recovery.
sGTM — data recovery 25-40%.

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