Cómo elegir agencia Content Marketing B2B mid-market · 10 criterios objetivos + 6 red flags + RFP template + decision framework. Foundational content engine 10-20 piezas/mes + thought leadership + GEO citation.
10 criterios objetivos
- Throughput verificable 10-20 piezas/mes
- GEO citation engineering experience
- IA integration (Claude Code + Anthropic Skills)
- Senior editorial review humano (NO AI-puro)
- Schema engineering @graph 9-node
- Topic cluster framework experience
- Thought leadership ghost-write C-level
- Distribution multi-channel
- Closed-loop CRM measurement
- First-party data + Information Gain pattern
6 red flags
- AI-generated puro sin senior review
- Sin schema engineering
- Word count = quality (3K palabras derivative)
- Sin first-party data layer
- Sin distribution strategy
- Promesas «guaranteed top 1» sin metodología
RFP template content marketing
- Pricing transparente fee fixed
- Sample content reviewable
- Author byline strategy
- Process documentation + governance
- Measurement framework + reporting cadence