Gabis – From an emerging brand to a benchmark in children’s accessories

The client

Gabis is an online store that offers items and accessories for babies and children, with a clear specialization in stroller and home products, as well as a strong commitment to customization. Although the ecommerce was already operational and had loyal customers, its digital presence did not yet reflect its full potential. Search engine positioning could be improved and email marketing was not yet exploited as a real strategic sales tool. It was necessary to professionalize the digital ecosystem and turn it into a real growth engine.

The challenge

Gabis’ main challenge was to stand out in a highly competitive market, where many brands offer similar products and the differential value is built through visibility, authority and digital experience. The brand needed to increase its presence on Google, strengthen its positioning as a benchmark in baby walk and home accessories, enhance communication with its community and transform that visibility into sales.

Another key challenge was to organize and measure all digital efforts. It required a coherent strategy in SEO, content, newsletters and paid media, accompanied by clear analytics that would allow decisions to be made based on real data and not just intuition. Cronuts Digital took on the challenge of converting all this online activity into tangible results for the business.

How we did it

Cronuts Digital designed a 360° digital strategy that addressed the main acquisition and loyalty channels in a coordinated manner.

First of all, we worked intensively on SEO and content. An updated keyword research was carried out and carefully optimized blog articles were created, designed both to rank in Google and to solve real doubts of mothers and fathers. This work allowed us to increase organic visibility and consolidate Gabis as an expert brand within its sector.

The video format became another pillar of the strategy. Video blogs were developed and later short and vertical versions for YouTube Shorts. In addition to taking care of the content, titles, descriptions and thumbnails were optimized following SEO and branding criteria. The Shorts achieved a great reach, boosted views and significantly improved Gabis’ presence on YouTube.

One of the biggest successes of the project was email marketing. On average, five newsletters were sent monthly with a very careful design, coherent with Gabis’ identity and themes adapted to the season. Over time, the metrics of openings, clicks and orders placed grew year after year, turning the newsletters into one of the most important direct sales channels for the brand.

Paid media campaigns on Meta (Instagram and Facebook) completed the strategy. We worked on prospecting and remarketing campaigns constantly, updating messages, creatives and products according to the season. Instagram was consolidated as the main channel for the brand, generating awareness, engagement and conversions in a very consistent manner.

In parallel, support was provided for their Shopify store, updating content, improving design and optimizing the user experience to facilitate conversion.

Finally, a dashboard was developed in Looker Studio to centralize SEO and paid advertising data. Thanks to this dashboard, both Gabis and Cronuts Digital could monitor performance in real time, evaluate which actions worked best and make strategic decisions based on data.

Results

The joint work between Gabis and Cronuts Digital resulted in sustained and measurable growth. The brand significantly improved its positioning in Google thanks to optimized content and video blogs, increased reach and views on YouTube and attracted more qualified traffic to its ecommerce.

Email marketing consolidated its position as one of the main direct sales channels, with steady improvements in open rates, clicks and orders placed year after year. Meta campaigns drove both awareness and conversions, especially on Instagram, which became the key channel to inspire and convince target audiences.

In terms of metrics, the digital strategy yielded clear and sustained results over time. Gabis experienced a 35% to 45% year-on-year growth in online sales, driven mainly by email marketing and Meta campaigns. Organic traffic increased by around 70% thanks to SEO and content work, consolidating a stable and qualified traffic source. The newsletter channel achieved an average open rate of over 35%, with a Placed Order growing year on year, while the digital community also expanded, with an approximate 40% increase in newsletter subscribers and greater visibility on YouTube thanks to the performance of the Shorts.

But perhaps the most significant breakthrough was strategic: Gabis went from simply having a digital presence to having a solid and measurable digital strategy. With the dashboard in Looker Studio and well-structured planning, the brand was able to make data-driven decisions and continue to grow with a clear vision.