B2B Growth Partner · Fractional CMO
B2B Growth Partner that operates as your fractional CMO.
Growth Partner format: a senior PM + squad (SEO + Paid + Growth + Analytics) that operates as your permanent fractional CMO. Ideal for B2B companies in the €1-10M range without an in-house CMO. Daily standups, quarterly roadmap, retrospectives. From €14,000/month. 12+ months.
In short
What is a Growth Partner and when should you hire one?
A Growth Partner is a hybrid between a traditional agency and an in-house CMO: a dedicated team (PM + SEO + Paid + Growth + Analytics) that operates as an extension of your company with daily standups, a signed quarterly roadmap, continuous retrospectives and end-to-end ownership of growth. It is not a "40-client agency"; it is a fractional CMO.
Ideal for: B2B companies in the €1-10M range without an in-house CMO + a founder/CEO who needs ownership of growth but cannot hire a senior CMO (€120-180K/year all-in). The cronuts Growth Partner costs €14,000-28,000/month (= €168-336K/year) but includes a full team, not just one person. Minimum 12 months, annually renewable with retrospective.
B2B companies with web development + CRO by cronuts
A senior B2B CMO costs €150K/year all-in + 3-6 months of ramp-up + bad-hire risk. Growth Partner: full team operating from day 1 at a lower annual cost.
Request a quote →What's included · Growth Partner
Six capabilities of a complete fractional CMO.
Growth Partner is not a "multi-channel retainer". It is ownership of growth with daily operations, a signed quarterly strategy, hiring and managing the squad, founder sparring and fundraising support when relevant. We operate as an in-house CMO without being employees.
Capability 1 · strategy
Signed quarterly roadmap
Quarterly growth OKRs signed with founder/CEO. Channel mix defined by data. ICE-prioritized hypotheses. Data-driven budget allocation. Retrospective every quarter with adjustments.
Capability 2 · squad
PM + integrated specialists
Dedicated senior PM + SEO + Paid + Growth + Analytics specialists (partly dedicated depending on scope). Internal daily standups. Weekly sync with your team. Zero rotation.
Capability 3 · operations
End-to-end execution
Full execution: content publishing, ad campaign launches, A/B test deploys, data analysis, executive reporting. No dependency on your internal team to run growth.
Capability 4 · founder sparring
CMO-level strategic advice
1:1 sparring with founder/CEO: pricing, positioning, channel mix, hires, pivots, fundraising narrative. CMO-level experience applied to your context. 2-4 sessions/month.
Capability 5 · hiring growth
Interview + in-house team onboarding
We help you hire Head of Growth / Demand Gen / Content Lead in-house when you are ready. Candidate interviewing + onboarding + progressive ownership handover. Documented exit plan.
Capability 6 · fundraising
Data room + investor narrative
If fundraising applies: data room preparation (cohort analysis, LTV/CAC, MER, retention curves), investor narrative, deck review, intros to allied VCs. No extra charge.
Working structure · daily ops
Daily operations. Like a real CMO.
Key difference vs multi-channel retainer: Growth Partner has daily ownership, not weekly check-ins. Async Slack 24/7, daily standups with the in-house team, ownership of crisis response, weekly 1:1 with founder/CEO.
- Daily 15-min standup (9:30 CET) · cronuts team + 1 client rep
- Weekly 60-min founder/CEO 1:1 · strategic + top decisions
- Monthly executive all-hands · report + adjusted roadmap
- Quarterly OKR setting 4 h · retrospective + new OKRs for next quarter
- Async Slack #growth channel · 24/7 communication (4 business-hour SLA)
- Shared Notion workspace · roadmap + experiments + docs
- Shared Looker dashboard · real-time KPIs
- Crisis response playbook · founder active 24/7 in critical cases
When to hire a Growth Partner
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01
Ideal fit
B2B revenue €1-10M
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02
Ideal fit
No in-house CMO
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03
Ideal fit
Validated product
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04
Ideal fit
Overloaded founder
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05
Not a fit
< €500K revenue
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06
Not a fit
In-house CMO already exists
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07
Not a fit
Enterprise > €50M
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08
Not a fit
Want overnight magic
Maximum 3 active Growth Partners
Extremely limited capacity: 3 active partners simultaneously. Each one demands seniority + real PM time + founders in monthly reviews. Typical waitlist 3-6 months. Bilateral interview before signing: cultural fit mandatory.
How we kick off
Three phases. Discovery, 30-day onboarding, ownership.
Thorough discovery in 2-4 weeks. 30-day onboarding (full audit + signed Q1 OKRs + daily ops activated). Full ownership from day 31. Annual renewal with deep retrospective.
Phase 01 · Discovery
2-4 weeks · mutual fit
Sessions with founder + exec team. Deep audit of business + growth + current stack. Definition of OKRs + budget + capacity. Signed contract + SLAs. Discovery is paid (€4,800-8,500) and counts toward the first month if we sign.
Phase 02 · 30-day onboarding
Audit + OKRs + ops activated
Full growth audit (AARRR 360 points) + signed Q1 OKRs + team onboarded + daily standups kick off + weekly founder 1:1 + Notion + Looker activated. End of month 1 = full ownership.
Phase 03 · Ownership + iteration
Daily ops + quarterly retrospective
Daily standups + weekly founder 1:1 + monthly all-hands + quarterly OKR setting. Continuous iteration. Deep annual retrospective with decision: renew, upgrade to in-house team + consulting, or end. Transparent.
Real cases · Growth Partners
Growth Partners that transformed companies.
Eninter: 24 months as Growth Partner. +175% leads + data-driven culture + internal CMO hire.
JAX USA: 18-month Growth Partner. 4,600 MQLs + $8M Series A fundraise with cronuts data room.
Grup Olivé: 12-month partner. +42% bookings + expansion 8 → 12 restaurants with growth framework.
Growth Partner truths 2026
Six things about a fractional CMO.
An in-house CMO costs €150K/year all-in + 6-month ramp + hire risk. Partner: day-1 ops.
Growth Partner > traditional agency. Daily ownership vs weekly check-in.
Without a validated product + revenue > €500K, it's premature. A spot consultant is better.
Partner requires mandatory cultural fit. Bilateral interview. We don't sign with everyone.
A sustainable format demands at least 12 months. Compounding effect emerges in months 6-9.
Exit plan signed on day 1: transition to in-house CMO when growth matures and you can hire.
Verified reviews · founders and CEOs
Partners that founders call "our fractional CMO".
Frequently asked questions
What founders and CEOs ask us about Growth Partner.
How much does a Growth Partner cost?
When to hire a Growth Partner vs an in-house CMO?
Which companies are NOT a good fit?
Do you sign outcome SLAs or process SLAs?
What capacity do you have?
What is the discovery like?
When and how do you exit / transition to an in-house CMO?
How does this connect with other cronuts formats?
Discovery call · 30 min · fit check
Discovery call to evaluate Growth Partner.
Book 30 min with Albert for a bilateral fit check. We evaluate whether your company + timing + expectations match the Growth Partner format. If not, we recommend an alternative cronuts format or tell you when to come back.