B2B link building agency that builds real authority, not link inventory.
We don’t buy links. We design an off-page strategy with editorial mentions in verifiable media, digital PR and HARO. Every link moves ranking. None burns the domain.
4-6editorial links / quarter
4.9★Google My Business · 47 reviews
+80B2B companies scaling
Why your current link building isn’t moving rankings.
Patterns that inflate vanity metrics without impacting topical authority or organic positions.
Marketplace-bought links
Obvious algorithmic footprint. Google devalues the issuing domain and yours by association.
Generic guest posts
DR 30 blogs with no real traffic, exact-match anchor, same template. A pattern detectable from a mile away.
PBNs and private farms
Monthly rental in disguise. When the domain falls, your ranking collapses with it.
Directories and comments
Mass nofollow links, 2012-era directories, over-optimized anchors. Noise that dilutes the profile.
Editorial method. Eight levers, one single logic.
We build topical authority with links a newsroom would publish without being paid. That’s the only benchmark.
- 01Digital PR with proprietary data
Head
- 02HARO and journalist source platforms
Core
- 03Editorial guest posts
Top
- 04Link reclamation
Mid
- 05Active linkable content
SEO
- 06Editorial partnerships
BOF
- 07Broken link building
Perf
- 08Disavow and preventive cleanup
CRO
What kind of links we build and when.
Not every link serves the same goal. Each format plays a specific role inside the off-page profile.
- 01Editorial mention in feature article
Head
- 02Signed interview with CEO or CPO
Core
- 03Topical guest article
Top
- 04Proprietary data citation
Mid
- 05Resource linked from a guide
SEO
- 06Editorial newsletter collaboration
BOF
- 07Podcast or video with linked transcript
Perf
- 08Recovery of unlinked mentions
CRO
Typical result after 6 months of method.
We don’t promise positions. We promise measurable authority and links an external auditor would validate without hesitation.
+20 new referring domains
All with verifiable organic traffic and a coherent topical profile.
DR +10 to +18 points
Depending on baseline. Sustained growth, no artificial spikes.
Head terms in top 10
Commercial pages moved from page 3 to top 10 with off-page support.
Citation in generative AI
Real brand mentions in ChatGPT, Perplexity and Google AI Overviews.
Tools we use. No smoke and mirrors.
Every off-page decision is made with verifiable data, not intuition.
- 01Ahrefs and SE Ranking
Core
- 02Majestic Trust Flow
Quality
- 03HARO · Qwoted · Featured
PR
- 04Pitchbox and Respona
Ops
- 05In-house Notion link tracker
Stack
- 06Google Search Console
Data
How we work link building with you.
Four phases, shared ownership, weekly transparency. Nothing stays inside a black box.
Authority audit — 7 days
Current backlink profile, anchor distribution, gap vs 3 competitors, list of toxic domains to disavow and shortlist of 25 prioritized opportunities.
Quarterly roadmap
We define target pages, anchors, link types and target media. Every decision with a hypothesis and a KPI. Joint approval before execution.
Editorial execution
Digital PR, HARO, guest posts and link reclamation in parallel. Weekly outreach sprints. Review of every publication before it gets validated.
Monthly reporting with impact
Live links, DR delta, head-term movement and AI citations. Not the volume of pitches sent. Only published, verifiable results.
If you fit here, look for another vendor.
We work with companies that understand authority is built. It can’t be bought in a marketplace.
Not a fit if
- You’re looking for 50 links a month for €500
- You want massive exact-match anchors in a month
- You have no linkable content or proprietary data
- You expect top 1 ranking in 30 days
- You prefer PBNs or low-cost marketplaces
What people ask before hiring link building.
What exactly is editorial B2B link building?
It’s the systematic construction of inbound links via editorial mentions in media with real organic traffic. It relies on digital PR, HARO and senior guest posts. The criterion is simple: the link must exist because a newsroom decided it adds value to the reader, not because it was paid for.
How much does a link building consultancy cost?
The Cronuts fee starts at €1,500/month for B2B projects targeting 4-6 editorial links per quarter. It scales up to €3,500/month when digital PR with proprietary data, linkable content and disavow management are added. No minimum lock-in.
How long until ranking impact is visible?
The first movements in Google Search Console are observed between day 60 and 90 after publishing the first editorial links. Full impact on competitive head terms typically consolidates between month 4 and 6. Serious link building is a compounding asset, not a hack.
Do you buy links in marketplaces?
No. Cronuts does not buy links in marketplaces like Prensarank, Publisuites or similar. The footprint is detectable by Google and the average inventory quality doesn’t meet the editorial threshold we require. We only build links an external auditor would validate as legitimate.
Do you work with HARO and Qwoted?
Yes. We’re active members of HARO, Qwoted, Featured, ResponseSource and SourceBottle. We prepare responses with the content team and with the client’s signing expert when applicable. Typical acceptance rate: 1 out of every 8 pitches gets published.
What about the toxic links I already have?
We map them in the initial audit. If the inbound profile has significant spam, we prepare a prioritized disavow file and upload it to Google Search Console. We monitor new toxic domains monthly to prevent negative SEO attacks.
Do you guarantee a specific number of links?
Yes. The standard contract guarantees a minimum of 4 editorial links in DR 50+ media per quarter. If we don’t reach it, we extend the next quarter at no additional cost. We’d rather miss the volume than lower the quality threshold.
Can you help me get cited in ChatGPT or Perplexity?
Yes. Modern editorial link building also impacts generative engines: ChatGPT Search, Perplexity, Gemini and Google AI Overviews rely on brand mentions in authority media to decide which entities to cite. We work this angle explicitly.
Do you sign NDAs and work in sensitive sectors?
We sign an NDA on every project. We work with industrial B2B, SaaS, executive education, healthcare and professional services. We turn down adult, gambling and high-risk financial sectors to avoid contaminating the editorial profile of the media we operate with.
Request your authority and link building audit.
Off-page X-ray in 7 days. Shortlist of 25 prioritized opportunities. No commitment.