Editorial, not transactional
We only build links that a newsroom would agree to publish without charging. It is the only quality standard that scales.
SEO + GEO · Link Building
B2B Link Building Agency
B2B link building with editorial mentions in authority media. Digital PR, HARO and guest posts that move ranking and authority. No PBN.
- Editorial DR 50+ 4-6 mentions per quarter guaranteed in media with verifiable organic traffic
- Digital PR + HARO proprietary studies, sector data and press answers a journalist actually wants to cite
- Natural anchor distribution 40-50% branded, 15-20% generic, 5-8% exact · profile indistinguishable from earned organic
- Disavow + toxicity monitor initial audit + monthly tracking of toxic domains to protect the domain
Editorial link building is the systematic construction of inbound mentions in authority media via digital PR, HARO and senior guest posts. No marketplaces, no PBN, no shortcuts: only links an external auditor would validate as legitimate.
In 2026 authority is no longer measured by backlink volume. It's measured by who links to you and why. Editorial mentions in DR 50+ media are the only asset that moves Google ranking and real citations in ChatGPT, Perplexity, Gemini and AI Overviews.
How we work
8 editorial link building principles
We don't sell pitches. We sell live links in DR 50+ media with real organic traffic, natural anchor distribution and quarterly reporting by published result.
DR 50+ as the minimum threshold
No outlet below DR 50 with verifiable organic traffic. Authority is set by the publisher, not by the inventory.
Digital PR built on proprietary data
Studies, benchmarks and sector surveys that a journalist wants to cite. The link is earned, not requested.
Active on HARO, Qwoted and Featured
We answer press requests daily. Typical rate: 1 in 8 pitches ends up as a signed editorial piece.
Natural anchor distribution
40-50% branded, 15-20% generic, 5-8% exact match at most. An organic pattern indistinguishable from a profile earned on its own.
Disavow and toxicity monitoring
We clean up the inbound profile before building. And we monitor new toxic domains every month to protect the domain.
Impact on generative AI
Editorial mentions in authoritative media drive real citations in ChatGPT, Perplexity, Gemini and AI Overviews.
Reporting on published results
We do not count pitches sent. We count live links, DR delta and movement on head terms. Full transparency.
Process
From initial audit to quarterly reporting
4 phases per quarter: cleanup, ideation, execution and measurement. No hidden steps.
01
Authority audit
Inbound profile mapping, spam detection, prioritized disavow and DR + organic traffic baseline to measure delta.
02
Digital PR + ideation
Studies and benchmarks with proprietary data, editorial pitches and angle hooks for 4-6 DR 50+ media per quarter.
03
HARO + guest outreach
Daily responses to HARO, Qwoted, Featured. Senior guest posts signed by the client's expert when applicable.
04
Quarterly reporting
Live links, DR delta, head term movement and AI citations. Transparency on published URLs, not pitches sent.
Investment
Plans from 1,500 €/month · initial commitment with a clear exit
We guarantee a minimum of 4 editorial links in DR 50+ media per quarter. If we don't reach it, we extend the next quarter at no additional cost.
Starter
1,500 €/mo
- 4-6 editorial links/quarter
- HARO + Qwoted + Featured
- Initial authority audit
- Quarterly reporting
★
Pro
3,500 €/mo
- Starter + Digital PR with proprietary data
- 8-12 editorial links/quarter
- Custom linkable content
- Disavow + monthly toxicity monitor
Enterprise
Custom
- Pro + multi-market/multi-language
- 15+ links/quarter · tier 1 media
- Dedicated squad · NDA
- Brand authority + GEO citations
Frequently asked questions
Common doubts before signing a link building project
What exactly is editorial B2B link building?
It is the systematic building of inbound links through editorial mentions in media with real organic traffic. It relies on digital PR, HARO and senior guest posts. The criterion is simple: the link must exist because a newsroom considered that it adds value for the reader, not because someone paid for it.
How does a B2B link building agency differ from a generic one?
A B2B link building agency works with sector and professional media where the purchase decision-makers are, not mass-traffic portals with poorly qualified audiences. The goal is not link volume but topical authority in the client's niche: every link strengthens relevance in the eyes of Google and of the end buyer.
What is the difference between link building and digital PR?
Link building looks for links that improve a domain's authority. Digital PR generates media coverage from proprietary data or stories, and those links are a consequence. At Cronuts we integrate both: digital PR feeds link building with editorial links that a newsroom publishes out of genuine interest.
How much does a link building agency cost?
The Cronuts fee starts at €1,500/month for B2B projects with a target of 4-6 editorial links per quarter. It scales up to €3,500/month when digital PR with proprietary data, linkable content and disavow management are added. Initial commitment of 3, 6 or 12 months depending on the plan, with a clear exit.
How long does it take to see an impact on rankings?
The first movements in Google Search Console show up between day 60 and day 90 after the first editorial links are published. The full impact on competitive head terms usually consolidates between month 4 and month 6. Serious link building is a cumulative asset, not a hack.
Do you buy links on marketplaces?
No. Cronuts does not buy links on marketplaces such as Prensarank, Publisuites or similar. The footprint is detectable by Google and the average quality of the inventory does not meet the editorial threshold we require. We only build links that an external auditor would validate as legitimate.
Do you work with HARO and Qwoted?
Yes. We are active members of HARO, Qwoted, Featured, ResponseSource and SourceBottle. We prepare the responses with the content team and, where applicable, with the client's signing expert. Typical acceptance rate: 1 in 8 pitches gets published.
What about the toxic links I already have?
We map them in the initial audit. If the inbound profile contains significant spam, we prepare a prioritized disavow file and upload it to Google Search Console. We monitor new toxic domains monthly to prevent negative SEO attacks.
Do you guarantee a specific number of links?
Yes. The standard contract guarantees a minimum of 4 editorial links in DR 50+ media per quarter. If it is not reached, we extend into the following quarter at no additional cost. We would rather fall short on volume than lower the quality threshold.
Can you help me get cited in ChatGPT or Perplexity?
Yes. Modern editorial link building also has an impact on generative engines: ChatGPT Search, Perplexity, Gemini and Google AI Overviews rely on brand mentions in authoritative media to decide which entities to cite. We work on this angle explicitly.
Do you sign NDAs and work in sensitive sectors?
We sign an NDA on every project. We work with industrial B2B, SaaS, executive education, healthcare and professional services. We turn down the adult, gambling and high-risk financial sectors so as not to contaminate the editorial profile of the media we work with.
Closing
Serious link building isn't volume. It's sustained judgment.
Serious link building isn't volume. It's editorial judgment sustained over time.
Cronuts builds authority with mentions an external auditor would validate without hesitation: digital PR with proprietary data, HARO, senior guest posts and link reclamation. No marketplaces, no PBNs, no shortcuts that burn the domain.
If you're looking for a partner who says what the business needs to hear and executes with the same demand every quarter, we start with a 7-day authority audit. No commitment. Limited slots.