Agencia LinkedIn Ads Madrid B2B mid-market. Cronuts.digital opera Madrid en modelo híbrido remoto + sprints presenciales. LinkedIn Ads especializada B2B: TOFU awareness + ABM matched audiences + thought leadership + retargeting + Conversation Ads + Lead Gen Forms con closed-loop CRM.
Servicio Agencia LinkedIn Ads Madrid · qué incluye
- Audit + RFP · current LinkedIn account assessment + strategy gaps.
- Sponsored Content · single image + carousel + video + document ads.
- Conversation Ads · messenger-style interactive flows.
- Lead Gen Forms · prefilled native LinkedIn data + closed-loop CRM sync.
- Thought Leader Ads · amplify content C-level ejecutivo cliente.
- Matched Audiences · account list ABM + retargeting website + contact upload.
- Lookalike + similar audiences · escalado basado en Won deals histórico.
Por qué LinkedIn Ads B2B mid-market 2026
- 900M+ profesionales · targeting industry + role + seniority + company size unique B2B.
- Mid-market reach · CMO/CTO/CFO accessible directamente (cross 5-150M€ revenue).
- ABM canónico · matched audiences account-level + multi-stakeholder reach.
- Thought leadership amplification · contenido C-level con paid reach 3-10x organic.
- CTR LinkedIn B2B · 0.45-0.65% (vs 0.2% display) por intent profesional.
Audience targeting B2B canónico LinkedIn
- Job Title + Function · CMO, VP Marketing, Head of Growth, Director of Demand Gen.
- Company Size · 51-200, 201-500, 501-1.000, 1.001-5.000.
- Industry · NAICS-based + custom segments.
- Seniority · Director, VP, CXO, Owner.
- Member Skills + Groups · niche professional interest segments.
- Account List · ABM target list upload (CSV).
Budget + benchmarks LinkedIn Ads B2B
- CPM · 30-60€ B2B mid-market premium audience.
- CPC · 6-12€ Sponsored Content.
- CPL · 60-200€ Lead Gen Forms B2B mid-market.
- Min daily budget · 100€/día por campaign.
- Min monthly spend viable · 3-5K€/mes para signal aprendizaje.
- ROAS típico · 2-4x B2B mid-market closed-loop.
Multi-touch attribution mandatory LinkedIn
LinkedIn Ads último-touch underperforma: 60-80% del valor está en TOFU awareness pre-Google-branded-search. Con W-shaped attribution (recommended B2B mid-market), LinkedIn revela ROI real 3-5x del último-touch reporting nativo LinkedIn Insight Tag.
Precios transparentes
- Fee management LinkedIn Ads · 1.500-5.000€/mes según spend.
- Auditoría ejecutiva · 7 días gratis (no-commit).
- Setup proyecto + tracking · 4.500-12.000€.
- Cuenta propiedad cliente · NO white-label.
- Paid spend · 3-15K€/mes mid-market typical.
FAQ LinkedIn Ads Madrid
¿LinkedIn Ads o Google Ads B2B?
Multi-channel. LinkedIn TOFU interest paradigm + Google BOFU intent paradigm. Mid-market split 50-60% Google + 25-35% LinkedIn + 10-15% retargeting. Ver comparativa LinkedIn vs Google Ads B2B.
¿Conversation Ads vs Sponsored Content B2B?
Sponsored Content default reach + awareness. Conversation Ads para nurture sequences interactivas + event invites + product demos. Conversation Ads CTR 3-5x mayor pero coste/lead similar (Match more qualified).
¿Lead Gen Forms o landing page?
Lead Gen Forms tienen conversion rate 3-5x mayor (formulario prefilled native). Sin embargo lead quality lower (friction reducida). Decisión: TOFU = Lead Gen Forms. BOFU = landing page con discovery booking.
¿Thought Leader Ads vale para CXO Madrid?
Sí. Amplificar contenido CMO/CEO con paid reach 3-10x organic. CTR 2-3x Sponsored Content tradicional por humanization. Requiere C-level commitment a producir contenido regular (mínimo 1 post/semana).
¿LinkedIn Ads B2B Madrid sin multi-touch? Diagnóstico digital gratuito →