Introduction to Sendinblue (Brevo)
If you are looking for an all-in-one solution for your digital marketing, you are in the right place. Today we are going to talk about Sendinblue (Brevo), an email marketing platform that may be exactly what your business needs.
In the competitive world of digital marketing, it is not enough to simply send emails. You need a comprehensive strategy that allows you to reach your audience effectively and Sendinblue (Brevo) can be the tool that helps you achieve this.
What is Sendinblue (Brevo)?
Sendinblue is a comprehensive digital marketing solution that allows you to manage all your email marketing, SMS marketing and marketing automation campaigns from a single platform. But that’s not all, it also includes functionalities for the creation of landing pages, registration forms, customer segmentation and campaign analysis.
Who is Sendinblue (Brevo) for?
One of the great advantages of Sendinblue is that it is suitable for companies of all sizes. Whether you are just starting your business and need an easy and affordable way to reach your customers, or you are a large company that needs to manage multichannel marketing campaigns on a large scale, Sendinblue has a solution for you.
- Small businesses: Sendinblue offers pre-designed email templates and an easy-to-use drag-and-drop interface that allows you to set up your email marketing campaigns in minutes.
- Medium businesses: with marketing automation tools, you can set up automated marketing workflows to send emails and SMS to your customers based on their behavior.
- Large enterprises: Sendinblue’s ability to manage multichannel marketing campaigns and provide advanced analytics allows you to optimize your campaigns and improve your marketing strategies.
Main features of Sendinblue (Brevo) and how they can benefit your business
If you are looking for an email marketing platform that is powerful, flexible and easy to use, Sendinblue (Brevo) is your best choice. This platform offers a variety of features designed to help you connect with your customers and increase your sales effectively. Let’s take a look at some of their most important features and how they can benefit your business.
Email marketing automation
With Sendinblue (Brevo), you can automate your email marketing campaigns easily. This feature allows you to schedule emails to be sent automatically based on certain triggers or events. For example, you can send a welcome email when someone subscribes to your mailing list, or a follow-up email when a customer makes a purchase. This not only saves you time, but also allows you to personalize your messages to increase customer interaction and loyalty.
Email construction and personalization
Sendinblue (Brevo) has a drag-and-drop interface that makes email creation a simple and hassle-free process. You can choose from a wide range of predefined templates, or design your own emails from scratch. In addition, you can personalize your emails with the recipient’s name, product information and more to make your messages more relevant and engaging.
Contact segmentation
This email marketing software allows you to segment your contacts into different groups based on their behavior, preferences and demographic details. This functionality is useful for sending targeted content and offers to different segments of your audience, which can result in higher open and conversion rates.
Results monitoring and analysis
Sendinblue (Brevo) provides tracking and analysis tools that help you understand how your email campaigns are performing. You can see how many people open your emails, click on your links, make a purchase and more. This information is invaluable to optimize your future campaigns and maximize your results.
Sendinblue (Brevo) highlights
Sendinblue, formerly known as Brevo, is much more than just an email marketing platform. Its wide range of advanced features makes it a must-have tool for any business looking to improve its digital marketing strategies. Let’s take a closer look!
Marketing automation
With Sendinblue, you can automate your marketing campaigns to reach your target audience at the right time and without additional effort. Automation is intuitive and easy to set up, allowing you to send follow-up emails, abandoned cart reminders and personalized emails based on user behavior.
Email and SMS marketing
Sendinblue not only allows you to send attractive and effective mass emails, but also includes features for SMS marketing. This integration of communication channels makes your campaigns even more effective and reaches a wider audience.
Email builder
Sendinblue features a drag-and-drop email builder that makes it very easy to create attractive and professional emails. No coding or design skills are required, just select the elements you want to include and customize them to your liking.
Contact segmentation
Contact segmentation allows you to divide your mailing list into smaller groups based on specific criteria, such as user behavior, personal preferences or geographic location. This allows you to further personalize your messages and increase the relevance of your campaigns for each recipient.
Analytics and reporting
Last but not least, Sendinblue provides you with detailed reports on the performance of your email and SMS campaigns. You can track opens, clicks, unsubscribes and conversions, and use this data to optimize your future campaigns.
Competitive advantages of Sendinblue (Brevo) over other email marketing platforms
If you are looking for an email marketing platform that fits your needs and helps you stand out in the market, you should definitely consider Sendinblue (Brevo). But what makes this tool so special? What are your competitive advantages over other similar solutions on the market? Here we tell you about it.
Advanced customization
The first thing you should know is that Sendinblue (Brevo) is not just a simple bulk emailing tool. With Sendinblue, you can personalize your email marketing campaigns in an advanced and sophisticated way, segmenting your audience and sending messages tailored to their interests and behavior. This, compared to other platforms that offer more limited customization options, gives you a great competitive advantage.
Competitive pricing
In terms of cost, Sendinblue (Brevo) also has a lot to offer. Unlike other platforms that charge based on the number of contacts, Sendinblue offers pricing based on the number of emails sent. This means that you can have an unlimited contact database without having to pay extra for it. And if your sending needs are relatively low, you can even use their free plan, which allows you to send up to 300 emails per day.
Customer Service
Last but not least, Sendinblue ‘s (Brevo) customer service is noteworthy. Sendinblue users highlight the quality of its support, which is always ready to help and responds quickly to queries. This, combined with an extensive knowledge base and learning resources on their website, makes for an extremely positive user experience.
Step-by-step tutorial to configure and use Sendinblue (Brevo)
Email marketing has never been easier thanks to Sendinblue (Brevo). However, if you are new to this platform, we will show you how to set up and use Sendinblue in a few simple steps.
Create an account
First of all, you will need to create a Sendinblue account. Simply go to their website, click on “Register for free” and follow the instructions. It’s quick and easy!
Set up your account
- Verify your email: once you have registered, you will receive a verification email. Click on the link provided to confirm your email address.
- Set up your profile: now it is time to complete your profile. This will include information about you and your business. Be sure to be as detailed as possible to get the best results.
- Configure your email settings: in the next step, you will need to configure your email settings. This will include things like your “from” and “reply to” email address, as well as any email footer you wish to include.
Create your first email campaign
Now that your account is set up, it’s time to create your first email campaign. Here is the step-by-step process:
- Select “Campaigns” from the menu: at the top of your Sendinblue account, you will see a menu. Click on “Campaigns”.
- Choose the type of campaign: you have several options here, including regular campaigns, A/B campaigns and drip campaigns. Choose the one that best suits your needs.
- Create your email: now it is time to create your email. Sendinblue offers you a variety of templates to choose from, or you can create your own from scratch.
- Send your campaign: once you are satisfied with your email, it’s time to send it. You can schedule it to be sent at a specific date and time, or you can send it immediately.
Analyze the results
Finally, once your email campaign has been sent, you will be able to analyze the results in your Sendinblue dashboard. Here you can see how many people opened your email, how many clicked on links, how many unsubscribed, and much more.
Price list and available plans
If you are considering implementing Sendinblue (Brevo) in your marketing strategy, you are probably wondering about the costs. This is a detailed list of all the plans and their pricing:
Free plan
Surprising as it may seem, Sendinblue (Brevo) offers a fairly comprehensive free plan. It is ideal for small businesses or freelancers who are taking their first steps in digital marketing. With this plan, you can send up to 300 emails per day and access basic features such as email design, contact management and campaign reporting. And all this without paying anything!
Lite plan
If your business has grown and you need to send more emails, the Lite plan may be ideal for you. For only $25 per month, you can send up to 20,000 emails without any daily restrictions. In addition, this plan allows you to remove the Sendinblue logo from your emails, which gives a more professional look to your communications.
Essential plan
The Essential plan, at a cost of $39 per month, is perfect for companies that need more features. In addition to all the features of the Lite plan, this plan gives you access to advanced statistics and email customer support. In addition, you can send up to 40,000 e-mails per month.
Premium plan
If you are looking for a complete email marketing solution, Sendinblue’s (Brevo) Premium plan is for you. For $66 per month, it gives you all the features of the Essential plan, plus advanced features such as marketing automation, live chat and detailed personalization. You can send up to 120,000 emails per month with this plan.
Price and feature comparison of Sendinblue (now Brevo) with other popular solutions on the market.
The market is currently saturated with solutions that promise to optimize your marketing campaigns. Let’s see how Sendinblue (Brevo) compares to other popular solutions on the market.
Sendinblue vs Mailchimp
Mailchimp is, without a doubt, one of the most popular email marketing platforms. However, Sendinblue stands out mainly for its flexibility in personalization and its powerful marketing automation functionality, which is much more advanced than Mailchimp. In addition, Sendinblue offers a free plan that allows you to send up to 300 emails per day, while Mailchimp’s free plan has a limit of 10,000 emails per month.
Sendinblue vs Constant Contact
Constant Contact is another popular alternative, although its tracking and analysis functionality is not as comprehensive as Sendinblue. In addition, Sendinblue offers SMS marketing, a feature that Constant Contact does not have. In terms of pricing, Sendinblue’s basic plan is cheaper than Constant Contact’s plan.
Sendinblue vs GetResponse
Compared to GetResponse, Sendinblue offers a larger number of email templates and a more intuitive user interface. In addition, Sendinblue allows unlimited emailing on all its paid plans, while GetResponse has limits on its cheaper plans. In terms of pricing, Sendinblue and GetResponse are quite similar, although Sendinblue’s basic plan is slightly cheaper.
In a crowded digital marketing landscape, choosing the right platform can make all the difference for your business. Sendinblue (Brevo) stands out as a robust all-in-one solution that caters to companies of all sizes, offering an array of features designed to enhance your email and SMS marketing efforts. From automation and advanced segmentation to user-friendly design tools and insightful analytics, Sendinblue empowers businesses to engage their audiences effectively and efficiently.
