¿Hablamos?

Digital services

Social listening

Social Listening is a tool that allows you to listen to what people are talking about your brand, product or service online. This tool is useful to better understand your audience, identify sales opportunities and improve your marketing strategy.

By knowing your customers’ opinions and needs, you will be able to adjust your strategies and improve the quality of your products or services to meet their expectations. This will allow you to increase customer satisfaction, generate more sales and improve your digital presence. By using Social Listening effectively, you will be able to maximize business opportunities and turn your prospects into loyal and satisfied customers.

See Cases
See Solutions
Social listening

ALREADY TRUST US

Logos pag web cronuts-21
iese-logo
credimex-logo-B
Logo_APIALIA_BLANCO_2020-1
white_logo
logo Blanco next services
toyota-logo11
mercouris-logo11
altia-logo11
tradisa logo
logo-sitges-group
Lord Hobo Logo white
Logos pag web cronuts-05
Logos pag web cronuts-13
Logos pag web cronuts-07
Logos pag web cronuts-08
Logos pag web cronuts-09
Logos pag web cronuts-11
Logos pag web cronuts-06
Logos pag web cronuts-14
Logos pag web cronuts-15
Previous image
Next image

PROCESS.
Social listening

1. Definition of objectives

Defining objectives is a fundamental part of the social listening process. It is important for the company to establish clear objectives and goals to identify opportunities and threats in their market, and to understand what their customers are saying about them on social networks. Objectives should be specific, measurable, achievable, relevant and time-bound. This will help define the social listening strategy and establish key metrics to measure success.

Tool selection

It is important to select the right tools to collect relevant information about the brand and customers on social networks. The tools may vary according to the company's objectives and goals, but in general, they should enable real-time social media data collection, analysis and management. Some popular tools include Hootsuite, Brandwatch, Sprout Social and Buffer. It is important to select the tools that best suit the specific needs of the company and that can provide the necessary information to achieve the established objectives.

3. Monitoring

Social media monitoring is essential to identify trends, opinions and comments related to the brand and products. Real-time monitoring helps companies understand how customers perceive the brand, which aspects they like and dislike. Monitoring also helps to detect potential problems and respond quickly and effectively. Social media monitoring tools can help a company stay on top of the online conversation and make informed decisions accordingly.

4. Analysis

Analysis of the data collected is a critical step in the social listening process. The company must analyze the data to identify patterns and trends, and determine the areas of greatest interest and concern to customers. This will help the company develop effective solutions to address problems and improve customer satisfaction. Social media analysis tools can help a company identify trends and develop a sound strategy to respond to market needs and demands.

5. Response

It is important to respond to user comments and feedback in a timely manner. Fast and effective response is essential to maintain brand reputation and build customer loyalty. Responses should be carefully considered and tailored to the client's needs and expectations. In addition, it is important to ensure that all responses are consistent with the brand's voice and image.

6. Evaluation

The evaluation of the social listening process is essential to identify areas for improvement and make the necessary adjustments to achieve the established objectives. The company should evaluate the performance of the social listening process based on the metrics established to measure success. It is important to review the analysis reports and evaluate how the changes made have affected overall performance. The assessment also helps identify areas where improvements are needed and allows the company to adjust the social listening strategy to improve customer satisfaction and achieve long-term goals.

FAQS.
Social listening

Social listening is the process of monitoring and analyzing online conversations that occur on social networks about a specific brand, product or topic. The objective of social listening is to understand the perception of the brand online, analyze user sentiment and evaluate customer satisfaction. It also allows to identify market opportunities and improve decision making.

Social listening can help you better understand the perception of your brand online, allowing you to make informed decisions to improve your marketing strategy. It can also help you identify market opportunities and spot potential problems before they become a reputation crisis. In addition, social listening can help you improve customer satisfaction and build customer loyalty.

There are many social listening tools available on the market, such as Hootsuite, Brandwatch, Mention, Sprout Social and others. Each tool offers different functions and features, such as monitoring brand mentions, analyzing sentiment, identifying trends and patterns, among others. It is important to select the right social listening tool according to your specific needs and objectives.

The success of social listening can be measured by tracking key metrics such as volume of brand mentions, user sentiment, interaction rate, reach and ROI. These metrics can help you evaluate the impact of your social listening strategy and make adjustments as needed.

Social listening can be applied to any business that wants to better understand the perception of its brand online and improve customer satisfaction. You can use social listening to monitor online conversations about your brand, identify market opportunities, detect potential problems and improve your marketing strategy.

Social listening can help you improve your brand in several ways, such as detecting and solving customer service issues, identifying opportunities for product or service innovation, measuring customer satisfaction and adapting your marketing strategy to your customers’ needs. You can also use social listening to detect and resolve reputational crises before they become a major problem.

Social listening can help you identify market opportunities by analyzing online conversations and spotting emerging trends in your industry. You can use social listening to analyze your customers’ needs and adapt your product or service offerings to their needs. You can also identify opportunities to improve your marketing strategy and outperform the competition.

Social listening can help you improve customer satisfaction by detecting and resolving customer service issues before they become a reputation crisis. You can also use social listening to measure customer satisfaction and adapt your offer.

SOLUTIONS.
DIGITALS

Success stories.
DIGITALS

As a digital transformation consultancy, we help you in the digital transformation process of your company.

opinions.
real

As a digital transformation consultancy, we help you in the digital transformation process of your company.

clement imbert
clement imbert
2021-09-09
Hello, this morning I wanted to buy a lil sweet and I said why not a cronuts !! so map research and bingo there is one in lacuna.... unfortunately they doesn't sell pastry there. My fault but the entreprise name could lead to confusion 😉
Luis Yanguas
Luis Yanguas
2021-09-09
De todas las agencias con las que he colaborado, en Cronuts he sentido que realmente se interesaban por mi proyecto.
James Hawell
James Hawell
2019-10-18
Albert y Edu nos han guiado a la hora de llevar a cabo nuestra idea de negocio, muy profesionales, los recomiendo.
Antala Industria
Antala Industria
2019-10-10
Grandes profesionales, nos han ayudado mucho a incrementar nuestro volumen de negocio gracias al canal digital.
Solo Madagascar Tours
Solo Madagascar Tours
2019-06-05
Los recomendamos. Nos ayudan a incrementar nuestra presencia en todos los canales digitales.

Need a digital consultant?

Transform your digital presence with our digital services! Forget about lack of visibility, increasing competition or ineffective strategies.

Actual results

New products.
Social listening

Latest developments in digital analytics to improve your business. Trends and tools to increase your efficiency and competitiveness.

CRONUTS.
DIGITAL

FIUS TRADE, S.L.

CONVERSION

RETENTION

NOTORIETY

Let's talk