Manuel Torres Design: A luxury digital transformation in architecture and interior design

Sections

The customer

Manuel Torres Design (MTD), a prestigious architecture and interior design firm, faced the challenge of revitalizing its digital presence and improving its positioning in the luxury market. With a slow-loading website and virtually non-existent digital SEO, MTD needed a complete transformation.

Challenge

The main challenge for MTD was to develop a solid and attractive digital presence for its buyer persona, highlighting its exclusivity and expertise in the high-end projects it specializes in.

The solution

Several strategies were implemented to achieve these objectives:

  • Bilingual web development: Creation of a new website in Spanish and English, focused on user experience and attractive presentation of projects.
Caso de éxito Manuel Torres Design
  • Local SEO and digital presence: Opening of Google My Business listings in Barcelona, Seville and Mexico to improve digital presence in the client’s key geographic areas.
Caso de éxito MTD google my business
  • Advanced SEO strategy: Successful positioning in the top 3 of Google for key terms such as “Interiorismo Sevilla” and “Interior Designer Barcelona”, achieving indexing of more than 1,800 words, thanks to the generation of content on the blog.
Caso de éxito MTD
  • Innovative paid campaigns: Conducted over 100 tests of advertising creative, finding effective combinations that resonated with the target audience.
  • Video marketing strategy: The client’s main social network is Instagram and was managed directly by the client. In order to join forces in this sense, we contributed our knowledge in relation to the editing and production of videos for the client to use on Instagram and other channels such as Youtube. We also include these pieces in the content blog to improve organic positioning.
  • Comprehensive Social Media Strategy: Management and development of specific content for Pinterest, taking advantage of its potential in the design and decoration sector.
Caso de éxito Pinterest MTD

Results

  • Substantial improvement in load times: The new website showed a significant improvement in speed and performance, making browsing much more pleasant.
  • Increased reach and visibility: The local and advanced SEO strategy significantly increased MTD’s organic visibility, with more than 1.8K words indexed in Google.
  • Success in paid campaigns: The advertising campaigns generated a significant increase in inquiries and leads, obtaining an average of five qualified leads per week.
  • Growth in social media: Presence on Pinterest attracted a new audience segment interested in luxury design, increasing interaction and brand recognition.
  • Comprehensive Social Media Strategy: Management and development of specific content for Pinterest, taking advantage of its potential in the design and decoration sector.

Share this case

Success stories.
DIGITAL

As a digital transformation consultancy, we help you in the digital transformation process of your company.

real.
opinions

Find out what those who have already trusted us have to say. We help you in the process of digital transformation of your company.

opinions.
real

As a digital transformation consultancy, we help you in the digital transformation process of your company.

SOLUTIONS.
DIGITAL

DIGITAL PARTNER

Minimum mandatory compliance period of 6 months*. Separate new website.

STARTER KIT

1.300€ /month

25 h / month

New website from: 2.500€.

GROWTH KIT

2.000€ /month

40 h / month

New Web from: 1.700€.

ROCKET KIT

2.900€ /month

60 h / month

New website from: 1.000€.

*The licenses of the digital tools established in the technology stack and the investment in Paid Media are not included in these fees and must be covered directly by the client.

On demand

Get a customized quote for your digital project.

Our team will make sure to offer you a tailor-made solution that fits your needs and budget.

Contact us to receive a free, no-obligation, personalized quote with a free audit!

Formation of companies

Each company is at a unique level of digital maturity. That’s why we offer a specific training plan for your company.

  • Transformation: leadership and mindset change programs at the corporate level.
  • Specialization: training in verticals such as growth marketing, big data and artificial intelligence, coding or Salesforce.
  • Data: programs for data management or data analysts.
  • New Talent: training designed to attract and train the best digital talent.
  • Innovation: programs on agile methodologies, incubation and acceleration of startups

100% practical workshops in which the teams face first-hand the use of tools, platforms and problems that must be solved with solvency and skill, applying the knowledge acquired.

DIGITAL PARTNER

Looking to improve your online visibility, increase your customer base or boost your sales? Each of our plans is designed to offer you customized solutions and innovative and effective digital marketing strategies.

35h

STARTER

1,500/month

50h

GROWTH

2,000/month

65h

ROCKET

2,500/month

All plans include:

On Demand

Get a customized quote for your digital project.

Our team will make sure to offer you a tailor-made solution that fits your needs and budget.

Contact us to receive a free, no-obligation, personalized quote with a free audit!

Training for companies

Each company is at a unique level of digital maturity. That’s why we offer a specific training plan for your company.

  • Transformation: leadership and mindset change programs at the corporate level.
  • Specialization: training in verticals such as growth marketing, big data and artificial intelligence, coding or Salesforce.
  • Data: programs for data management or data analysts.
  • New Talent: training designed to attract and train the best digital talent.
  • Innovation: programs on agile methodologies, incubation and acceleration of startups

100% practical workshops in which the teams face first-hand the use of tools, platforms and problems that must be solved with solvency and skill, applying the knowledge acquired.

Tools.
DIGITAL

These are some of the tools we use to create strategies and improve your project.

Need a digital consultant?

Transform your digital presence with our digital services! Forget about lack of visibility, increasing competition or ineffective strategies.

¿Iniciando tu transformación digital?

Nuestro plan Starter está diseñado para guiarte en los primeros pasos de tu transformación digital.

Kit STARTER

1.300€ mensuales / 25 horas

¿Estás listo para crecer en el ecosistema digital pero encuentras obstáculos?

Con el plan Growth, superamos juntos esos desafíos. Impulsa tu negocio al siguiente nivel.

Kit GROWTH

2.000€ mensuales / 40 horas

¿Buscas acelerar tu éxito digital?

Con el plan Rocket, superamos incluso los desafíos más complejos. Llevemos juntos tu negocio a la cima.

Kit ROCKET

2.900€ mensuales / 60 horas

¿Quieres una solución a medida que se ajuste a tu negocio?

Crea una estrategia de marketing digital que se ajuste a las necesidades únicas de tu empresa. Te ayudamos a diseñar un plan eficaz para alcanzar tus objetivos.

Desarrolla tus habilidades digitales

Mejora las competencias digitales de tu equipo con nuestras formaciones a medida. Descubre cómo la formación adecuada puede impulsar tu negocio.

Starting your digital transformation?

Our Starter plan is designed to guide you through the first steps of your digital transformation.

STARTER Plan

35 hours / €1,500 per month

Are you ready to grow in the digital ecosystem but encounter obstacles?

With the Growth plan, we overcame these challenges together. Take your business to the next level.

GROWTH Plan

50 hours / €2,000 per month

Looking to accelerate your digital success?

With the Rocket plan, we overcome even the most complex challenges. Let's take your business to the top together.

ROCKET Plan

65 hours / €2,500 per month

Do you want a tailor-made solution that fits your business?

Create a digital marketing strategy that fits your company's unique needs. We help you design an effective plan to achieve your goals.

Develop your digital skills

Improve your team's digital skills with our customized training courses. Discover how the right training can boost your business.