In times when positioning marketing is no longer a novelty but a necessary tool to gain a foothold in increasingly saturated markets, a growth agency is emerging as the solution to outline and succeed in outlining strategies and succeed.
If you’re interested in learning more about this topic, read on. In this article we will look at how growth agencies have a different perspective to traditional marketing agencies and how they have become a key player in driving results.
A growth strategy
Growth marketing and growth hacking are not new terms. Especially if you’re in the marketing or online sales world, you’ve probably already heard of them. However, it is still often confused with more traditional forms of marketing and loses sight of the fact that it is an evolution towards customer satisfaction, where value will be placed above the product and results will be the main quest. The big difference between a traditional marketing agency and a growth agency is that while a traditional marketing agency focuses primarily on what we call the top of the funnel, a growth agency seeks to attract audiences at all stages of the funnel.
Growth marketing tends to work continuously experimenting and analyzing data to create actions oriented to user preferences. This is achieved by working on optimizing techniques, always based on users’ choices, in order to increase growth and ensure that it is sustained over time. Growth hacking, on the other hand, focuses on short-term results, using data analysis to refine what is obtained from each campaign. The combination of these two perspectives will make it possible to focus on both corporate objectives and consumer focus points.
How to increase the growth of your business?
As mentioned above, a growth strategy is key to increase and grow the sales and turnover of any e-commerce business. Of course, this is not an easy job, especially if you do not have the knowledge and tools that this type of objective requires.
Having a growth agency becomes, then, a very valuable resource, because it will allow you to have everything you need to design and implement strategies that aim to generate results over time. This type of agency has the potential to expand any business and is not limited to large companies. Companies of different sizes can benefit from its services.
Specialists in growth
When we say that a growth agency specializes in conducting research to increase user acquisition, we mean that they focus on keeping users engaged and encouraging retention. Your job will be to generate an action plan that continually shows growth results and makes them increasingly profitable.
Specifically, a growth team is responsible for identifying areas where processes can be improved and optimized through the development of tests that demonstrate results. It works by analyzing and studying data to achieve more and better results.
Reasons to hire a growth agency
You may not yet be clear about when you should go to a growth agency and what it can do for your particular business. Let’s take a look at these eight examples that clearly show the reasons why you might need the advice of a growth agency:
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For best results
The first reason may seem obvious, but it is not always the case. A growth agency can track each of your company’s indicators to identify where changes need to be made. The agency will identify precise metrics from which it can generate an action plan.
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To break the deadlock
If you have noticed for some time that your business is not growing, the search for results may lead you to the need to establish a growth strategy and an agency is the best way to achieve it with the least margin of error.
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To obtain market validation
Once the product has achieved market positioning, it is time to work on scalable growth plans. With an established demand between the product and the target audience, a team of specialists will provide what it takes to get to the next level.
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To identify novel forms of commercialization
One of the characteristics of growth agencies is their creativity: continuous testing and evaluation of results is what determines strategies and this enables controlled and results-oriented innovation.
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To obtain high quality customers
A growth agency can also identify where and how high-quality clients can be acquired.
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To account for new trends
We know that keeping up with new trends is very lucrative for businesses, but not all fashions are right for all businesses. A specialist in the field will have the experience and the trained eye to know which ones will bring the most benefits in each specific case.
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Achieve budget savings
By hiring an outsourced agency, you won’t have to worry about expanding facilities, hiring staff or training employees. Working with a specialized external agency provides a team of experts with a lot of flexibility and an objective look at your company.
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To benefit from the growth experience
A marketing agency brings together trained specialists with diverse expertise. In this way, by working with an agency, you will have the possibility of having a team that has worked in different sectors and that will provide a vision based on their experiences, something completely different.
In conclusion, a growth agency consolidates a series of knowledge in marketing, sales, positioning and technology to develop a strategy for each client that is not only anchored in the present, but also seeks sustained growth over time.
If you are looking for an agency that can provide you with these services, do not hesitate to contact us. Complete our form and we will contact you. We are a team specialized in this area and we can assist you to grow your business so you can focus on what you do best.
