Paid Media · B2B · Barcelona
Paid that pays pipeline. Not pretty impressions.
Google Ads + Meta + LinkedIn + TikTok managed as investment, not expense. Server-side attribution wired to your CRM. CAC under control. Documented ROAS. Your account, your data, your edge.
In short
What does a B2B paid media agency do?
A B2B paid media agency runs campaigns on Google Ads, Meta, LinkedIn, TikTok, YouTube, programmatic, Microsoft Ads and Reddit Ads as a single system. It connects ad spend to pipeline via server-side attribution (GTM + CAPI + CRM), keeps Quality Score > 7, controls CAC with real data, and cycles creatives weekly.
cronuts.digital manages +€2M B2B budget/year. Retainer from €1,500/month (Starter up to €10K ad spend) and €3,500/month (Grow up to €40K with 90-day ROI guarantee). Cases: JAX +4,600 MQLs, Proddigia CPL €32.60, The London +2.5M impressions. Zero % fee on ad spend.
Companies already moving their number with us
70% of B2B paid accounts spend budget on leads that never close. Without attribution, you won't know.
Free paid audit →Paid Media · 9 disciplines
Nine channels. One metric that answers.
Every channel gets a senior specialist, our own method, and CRM-wired reporting. We don't manage budget, we manage attributed pipeline. Maximum 4 new clients/month to guarantee quality.
Main landing
B2B PPC agency
Google Ads + Meta + LinkedIn run as a single system. CAC under control, documented ROAS, decisions based on CRM pipeline.
Google Ads
Google Ads expert
Search, Performance Max, Shopping. Quality Score ≥ 7, tight keyword match, proprietary scripts. Direct management, no middlemen.
SEM
Full-service SEM agency
End-to-end search engine marketing: Google Ads + Bing Ads + Yandex. Full funnel coverage with transactional intent and demand gen.
Meta Ads
Facebook Ads agency
Calibrated B2B creatives, advanced targeting, Advantage+, server-side CAPI. Real CAC and measurable ROAS, not pretty impressions.
Instagram Ads agency
Reels-first, Stories for bottom funnel, Collab Ads. Meta Pixel + Conversions API integration. Reliable end-to-end B2B tracking.
LinkedIn B2B · NEW
LinkedIn Ads B2B
The #1 B2B channel in 2026. ABM Sponsored Content, native Lead Gen Forms, Conversation Ads, Matched Audiences. Attribution to target accounts.
TikTok · NEW
TikTok Ads
Spark Ads + UGC, native creatives, TikTok Pixel + Events API. B2B viable when the product is democratizable. Top funnel + awareness.
Programmatic
Display + programmatic advertising
RTB, PMP, guaranteed deals. DV360, The Trade Desk, StackAdapt. Brand safety + viewability + fraud prevention. Full remarketing ecosystem.
Barcelona
Google Ads Barcelona
In-person meetings, in-office execution. For metro-area companies that prefer direct contact and close oversight.
Attribution · the invisible edge
Without CRM attribution, your ROAS is fiction.
70% of B2B paid accounts optimize on "form conversion" and that signal doesn't reflect real revenue. We wire every click to CRM pipeline and revenue via server-side tracking. You decide which campaigns to scale on real data, not on signals broken by iOS 17 + GDPR.
- GA4 + server-side GTM (own domain · not client-side only)
- Google Ads Enhanced Conversions + Offline Conversion Import
- Meta Conversions API (CAPI) with match quality > 7/10
- LinkedIn Conversion API with server-side Insight Tag
- HubSpot / Pipedrive / Salesforce connection for closed-loop reporting
- Looker dashboards with revenue attributed by channel, not just CAC
8 active channels in 2026
Google Ads
Top funnel → BOFU
Meta Ads
Demand gen · retargeting
LinkedIn Ads
B2B #1
TikTok Ads
Awareness · brand
YouTube Ads
Consideration
Programmatic
Display · CTV
Microsoft Ads
USA · UK complement
Reddit Ads
B2B tech niches
Only 4 slots/month
Deliberately limited capacity. Every client gets senior attention. We are not a volume agency.
How we work
Three phases. CAC under control in 30 days.
Method proven on +€2M/year in managed budget. First impact by week 3. Full system live in 30 days.
Phase 01 · Audit
360º diagnosis
Quality Score per campaign, account structure, creatives, landings, current attribution, negatives, wasted spend. Executive doc with wasted spend identified + quick wins.
Phase 02 · Setup
Server-side + rebuild
Server-side GTM implementation, Meta CAPI, Google Enhanced Conversions, LinkedIn CAPI. Campaign structure reboot. New B2B creatives tested.
Phase 03 · Optimization
Weekly decision cadence
Biweekly creative cycle, bid strategy testing, scaling winners, killing losers. Looker dashboard with attributed revenue. Monthly business-focused executive report.
Real cases · verifiable numbers
Paid media with revenue impact.
JAX USA: Google Ads + server-side Meta CAPI with 3.49% CTR and closed-loop attribution.
Proddigia: Google Ads Performance Max + CRO landing = +400 requests/month in premium real estate.
The London Nº1: defensive sell-out Meta Ads · +12% sales in a market falling 20%.
Paid truths 2026
Six things your agency won't tell you.
70% of budget goes to leads that never close. Without CRM attribution you don't know.
Client-side tracking died with iOS 17. Server-side is the new normal, not a luxury.
Creative outweighs bidding. In 2026, 5 new creatives/week or you're dead.
Quality Score < 7 = +40% CPC wasted. One bad keyword kills the account.
Custom audiences with your first-party data convert 3× vs purchased audiences.
ROAS without margin math is vanity. Margin-on-ad-spend is the real metric.
Verified reviews · paid media leaders
B2B CMOs with CAC under control and documented ROAS.
Frequently asked questions
What paid media leaders ask us before signing.
How much does it cost to work with cronuts on paid?
Do you work on our account or yours?
What company size is a good fit?
Which platforms do you run?
What is server-side tracking and why do you insist on it?
How long until results show?
What is the ROI guarantee?
Only 4 slots/month? Why?
Paid audit · free · 7 days
We show you how much wasted spend you have right now.
We analyze your current account (Google, Meta, LinkedIn): structure, Quality Score, attribution, creatives, landings. Executive doc with wasted spend identified + quick wins. If there's no opportunity, we tell you before signing.