ChatGPT is an artificial intelligence tool to increase productivity in digital marketing and many other industries. In this post we explain what it is, where it is going and how to implement it in the world of digital marketing.
Below is the video of the complete ChatGPT training we did for marketing departments.
The training index is as follows:
What is Chat GPT?
Use cases for marketing
The future of GPT chat
Extensions for Digital Marketing
Chat GPT Chrome extension: https://chrome.google.com/webstore/de…
GPT for search engines: https://chrome.google.com/webstore/de…
Youtube summary with chat GPT: https://chrome.google.com/webstore/de…
AIPRM for ChatGPT: https://chrome.google.com/webstore/de…
Merlin – Open AI Chat GPT
Main uses of Chat GPT
Keyword Research
Keyword Cluster
Keyword Intent
Generate content automatically
Improve a competitor’s post
Identify competitors
Create customer journey
Final reflection
ChatGPT Training: What is it?
ChatGPT is an intelligent language model GPT-3 trained by OpenAI with 175 billion of parameters. It took only 5 days to get 1 million users as shown in the graph and compared to other tools.
Is able to understand and respond to a variety of questions and commands in different languages and contexts. to a variety of questions and commands in different languages and contexts.
- Very good text predictortrained with a very large amount of data
- Predicts answersbut… IT DOES NOT CALCULATE THEM
ChatGPT is disruptive because of its interpretive power, rather than its ability to generate information. The language with which we have communicated with machines has evolved over time, first it was the binary language, then the low-level or abstraction language and finally the programming languages. What we saw is that the most widely used programming language has been the one that most closely resembles the language we humans use to communicate, such as Python or Java Script. The disruption posed by intelligence comes from the fact that anyone can communicate with machines through prompts, now it is no longer necessary to know advanced programming languages.
Current situation ChatGPT
ChatGPT is a good text predictor, but it is not an intelligent entity and professionals need to be present to make sure the answer is correct.
ChatGPT is currently free to use in its trial version, but it is clear that behind all this technology there will be paid functionality. In the last few weeks, OpenAI has launched
ChatGPT Plus
: unlimited access, faster responses and early access to new features. At the moment, it is only available in the United States, although it is expected to reach more countries in the coming weeks.
The tool can help you be more productive at work and how it can function as an external consultant. We tell you how you can exploit its full potential through different extensions for Google Chrome and other interesting extensions. For example, the ability to transcribe YouTube videos and make summaries.
With the Merlin extension, you will be able to comment on any social network via ChatGPT. And if you are a copywriter, SEO specialist or work in the marketing sector, you can’t miss the AIPRM extension. Some of its functions are described below.
In the very near future we will see ChatGPT integrated with Microsoft Office 365 tools and 30 thousand other applications. In addition, a waiting list has already been created for the new version of Bing that promises to connect the search engine with artificial intelligence. In this regard, Google has also made a move and announced the launch of its own artificial intelligence – connected to the Internet – called Bard.
AIPRM Extension
In this ChatGPT training we have seen how to enhance the functionalities of this artificial intelligence through the use of very specific prompts. With the new extension
AIPRM
Chrome extension you will be able to perform, almost automatically, a large number of tasks related to marketing. Here are some of the most commonly used prompts:
Website structure
This prompt allows us to create the structure of a web page by simply describing our company. It is highly recommended to take ideas and develop them in more depth later.
Keyword Research
In this case, there is a prompt in the library that allows us to do a keyword research by simply typing the main keyword. All this with the purpose of defining a content strategy for a company. It is helping to identify relevant keywords and generate a starting point for content.
SEO Optimized Article
The human-free SEO content tool generates an SEO optimized article based on a specific keyword. Although the tool can facilitate the work of copywriters, it is still necessary for the copywriter to provide the text with his investment and knowledge to make it easier for users to read and understand.
Technical Improvement of Articles
With the autland article tool, you can technically improve an article or page, so that it ranks better in seo, by pasting the URL of a competitor’s article. The tool analyzes the article and improves it technically to improve its positioning in Google.
It is clear that the launch of ChatGPT has changed the way marketers work. It has allowed us to increase productivity while improving the quality of information. The launch of ChatGPT has been an important step in the development of AI technologies that are revolutionizing the marketing world and transforming the way we work. At Cronuts.Digital we will closely follow the advances in this field in order to implement this technology in our work methodologies.
