Business
How to make a good Linkedin profile
We don’t need to explain the importance of LinkedIn. It is therefore essential that your digital presence in this social network transmits the essence of
Eduard Vivar
26/10/2021
As an agency specialized in LinkedIn, we focus on getting to know your business and your potential customer in order to determine
what type of content you may be interested in.
We focus on networking within the platform, on adding value,
and in this way have you present when the need arises.
Thousands of people consult the resources we write for more efficient and quality advertising. Our goal is to network
at adigital level. We add value, we activate different influence biases so that your company is the most present at the time of making the purchase decision. We refuse to spam potential customers with direct messages, or use pointless automations.
We don’t need to explain the importance of LinkedIn. It is therefore essential that your digital presence in this social network transmits the essence of
Some typical cases we come across: Members of the sales department do not act as brand ambassadors on LinkedIn by posting and publishing frequently to
There are many ways to sell professional services. Word of mouth, discovery through search engines, proximity, are some of the many means. With digitalisation, selling
We act as a LinkedIn consultant that accompanies theprocess of content generation and distribution within the platform, through organic or paid methods.
We put special focus on the marketing team to understand what type of content understand what type of content your potential customer is looking for within the platform, with an emphasis on contextualization.
In addition, before we start, we set brand objectives that we monitor through our monthly reporting. monthly reporting, which has the ability to integrate different data sources such as Facebook, Google and LinkedIn, among others.
LinkedIn is a social network where users are open to networking. How is it done? We define networking as providing value to someone so that they feel indebted to you, and think of you when they can return the favor. We constantly seek to activate the reciprocity bias with your potential customer. In this way he will feel that he owes you and he will feel that he owes you something.
There are many ways to trigger this bias, either through organic posts on a personal profile, direct messages, sponsored content or sponsored direct messages, among others.
Depending on budget restrictions and the dedication that the team can devote to it, we will opt for one option or another, seeking to maximize the impact and have entire departments act as brand ambassadors.
Once we have defined the content strategy and its timing, we start the next phase. Now is the time to think about, prepare and launch all campaigns . To do so, we follow the next steps:
As Digital Partners we only win if you see results.
This way you will stay with us for a long time. That is why we consider it very important to measure the impact of all our actions. Therefore, we report monthly results based on the objectives and KPIs defined in the first phase. The objectives of the reporting phase are:
Our intention is that you bet more and more on the platforms we manage, which is why we share the risk with you by charging a percentage of the advertising investment.
Achieve everything you set out to achieve through the digital channel.
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