The customer
EA Luxury Homes, a company specializing in the rental of luxury properties in premium locations. With their focus on exclusive properties and personalized service, they have positioned themselves as a reference in the luxury rental market.
The challenge
The main challenge for EA Luxury Homes was the need for aweb platform that would not only reflect the uniqueness of their properties, but also be synchronized with their property management system (PMS) for efficient and up-to-date management of the accommodation units. This means that the reservation in any OTA such as Airbnb or Booking will be automatically reflected on the website and in its internal management system.
They were also looking for an end-to-end solution that would improve the user experience and optimize booking management.
The solution
We developed an elegant and functional website, designed to highlight the exclusivity of EA Luxury Homes properties. PMS integration enabled seamless management of reservations and real-time updates on property availability.
- User-Centered Design: The website was designed with the user experience in mind, with intuitive navigation and an attractive visual presentation of the properties.
- Synchronization with the PMS: Full integration with the property management system to automate the updating of property availability and details.
- Implementation of a booking engine on the website: Thanks to the integration with the PMS, we implemented a booking engine within the website.
- SEO and web optimization: We implement SEO strategies to improve search engine visibility and optimize website loading speed.
- Content marketing and social media: We developed a content strategy that included blogs and social media posts, highlighting the unique features of the properties and the luxury lodging experience.
Results
- Increase in direct bookings: Thanks to the website, the company was able to start making bookings through its website. Turnover through the direct channel increased significantly by 18% in the first year after implementing the website, reducing dependence on OTAs and commissions.
- Improved user experience: The ease of use and attractive presentation of the website improved customer satisfaction.
- Increased online visibility: SEO optimization and content marketing through its social networks increased organic web traffic by 28%.
- Improved operational efficiency: PMS integration greatly simplified management’s management management of reservations and updating of property availability.
