The Customer
StayTogether stands out in the dynamic tourist accommodation sector in Barcelona, offering cozy properties in the vibrant city center. Its focus is on providing an authentic local experience for its guests.
The Challenge
Faced with the need for a more effective online presence, StayTogether faced the challenge of integrating its wide range of accommodations with a booking system through an updated and efficient online portal. They were looking for an approach that would not only simplify booking management, but also capture the unique essence of Barcelona in their online platform.
The Solution
We developed an attractive and user-friendly website designed to reflect the accessibility and charm of StayTogether properties. Integration with the PMS ensured seamless management and real-time updating of availability.
- Custom web development: We created a website that encapsulated the spirit of Barcelona, with an intuitive and visually appealing design, highlighting the uniqueness of each property.
- Technical integration with PMSWe ensured seamless booking management through sophisticated integration with their property management system via a booking engine on the website, which facilitated real-time synchronization between the website and external platforms such as Airbnb and Booking.
- Improved SEO and online experience: With a renewed focus on SEO, we raised StayTogether’s online visibility, while web optimization ensured a seamless user experience.
- Multi-channel approach to digital marketing: We implemented a diversified content strategy, including blogs and active social media presence, to capture the essence of a stay in Barcelona.
- Dynamic email marketing campaigns: We developed email marketing strategies that not only kept customers informed, but also encouraged loyalty and repeat bookings.
Results
- Increase in direct bookings: The new website enabled StayTogether to handle bookings directly, increasing revenue through this channel by 16% in the first year, and reducing reliance on OTAs.
- Improved user experience: The user-friendliness and attractive presentation of the website significantly improved customer satisfaction.
- Increased online visibility: Thanks to the SEO strategy and content marketing, organic traffic to the website increased by 23% in the first year.
- Operational efficiency: PMS integration simplified the management of reservations and availability updates, increasing operational efficiency.
