The customer
Altia Reformas Almeria, an architecture and integral reforms studio located in Almeria, started its operations with the need to build its digital presence from scratch. This studio specializes in the creation of spaces that combine functionality and modern aesthetics.
The challenge
The main challenge was to establish an effective acquisition strategy in Almeria and execute it in such a way that the digital channel would become a fundamental tool for attracting new clients and growing the business.
The solution
- Website: An SEO optimized website was created, designed to highlight completed and in-progress renovation projects. This not only served as a showcase of the studio’s talent and capabilities, but also as a resource to inspire future clients.
- Project Portfolio: A specific area was developed where users can explore completed projects, with high quality images and detailed descriptions highlighting the quality and innovative approach of the studio.
- Local SEO: The site was optimized for local search, improving the visibility for specific renovation queries in Almeria, which has resulted in a significant increase in organic traffic and inquiries from potential clients.
- Social Media: An active presence was established on key platforms such as Instagram and Facebook, where project updates, design tips and client testimonials were shared regularly.
- CRM and Email Marketing: Implementation of a CRM system to manage customer relationships and automation of email marketing campaigns to foster loyalty and lead conversion.
- Blogs and Articles: Production of valuable content that positions Altia Reformas as a thought leader in the architecture and renovation sector.
- Digital Advertising Campaigns: Implementation of paid campaigns in Google Ads and social networks to capture leads in earlier stages of the conversion funnel.
- Performance Measurement: Use of analytical tools to measure website and campaign performance, allowing for quick, data-driven adjustments to improve results.
- Continuous Optimization: Constant revision of content strategies and SEO tactics to adapt to new market trends and behaviors.
A process for content generation was then established. Every time there was a finished project, we proceeded to the generation of content for social networks and for the website. This increased the number of followers in social networks substantially.
Results
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Automation of lead generation through search engine optimization.
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Increase in the number of indexed keywords, from less than 100 to 1800 indexed words.
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Increased traffic to the website by more than 1000%.
- The digital channel was established as essential in attracting new clients for the interior design and architecture studio.
