Idilic Festival: Successful debut thanks to an innovative digital strategy

The customer

Idilic Festival, an emerging event in the cultural scene, has established itself as an essential celebration for lovers of music and outdoor arts on the Costa Brava. This unique festival offers a rich and vibrant experience, attracting a young and enthusiastic audience.

The Challenge

The Idilic Festival team faced the challenge of launching its first edition, seeking to establish a strong digital presence and attract a broad audience. The goal was not only to capture attention but also to facilitate an efficient and reliable ticketing process. This was not an easy task since we did not have the resources of any previous edition to generate notoriety.

The solution

1. Integral digital strategy:
   • The digital strategy for the Idilic Festival 2023 focused on a well-orchestrated digital marketing plan, which combined a multilingual website with advanced SEO, engaging content and segmented email marketing campaigns. Visibility and engagement was boosted through paid advertising on key platforms, ensuring comprehensive and effective coverage that significantly boosted sales and popularity of the event.
2. Intuitive and Multilingual web development:
   • We designed an attractive and functional website that reflected the energy and vision of the festival, making it the hub for all information and activities related to the event.
3. Meta and Google advertising campaigns:
   • We implement strategic advertising campaigns on Meta (Facebook and Instagram) and Google, optimized to increase visibility and promote ticket sales.
4. Integration with ticketing platforms:
   • We facilitate the purchase of tickets by integrating the website with state-of-the-art ticketing platforms, providing a seamless and secure purchasing process.
5. Email marketing strategy:
   • We develop effective communication with attendees through email marketing, sending regular updates, offers and news about the festival.
6. Hosting and maintenance services:
   • We guarantee optimal website performance with efficient hosting and maintenance services, ensuring a seamless user experience.

Results

• Successful Launch of the First Edition: With the launch of the first edition of the Idilic Festival, we managed to sell all tickets reaching SOLD OUT 2 weeks before the event, which exceeded expectations and established the festival as an important event in the cultural calendar.
• SEO: Starting with zero visibility in January, a peak was reached in July with over 1000 ranked keywords. Increasing from 0 to 1008 positioned keywords, with 19 in the top 3 and 97 in the top 10.
• Increased sales and visibility: Our digital campaigns contributed significantly to the festival’s visibility, resulting in a notable increase in ticket sales.
• Community engagement: Through email marketing and social media, we strengthened the community around the festival, increasing interaction and loyalty.
• Effective user experience: The ticketing integration and intuitive website design facilitated a pleasant and efficient ticket purchasing experience.
• Web stability during peak demand: Our hosting and maintenance support ensured that the website remained stable and secure during periods of high traffic.