The customer
Manuel Torres Design (MTD), a prestigious architecture and interior design firm, faced the challenge of revitalizing its digital presence and improving its positioning in the luxury market. With a slow-loading website and virtually non-existent digital SEO, MTD needed a complete transformation.
Challenge
The main challenge for MTD was to develop a solid and attractive digital presence for its buyer persona, highlighting its exclusivity and expertise in the high-end projects it specializes in.
The solution
Several strategies were implemented to achieve these objectives:
- Bilingual web development: Creation of a new website in Spanish and English, focused on user experience and attractive presentation of projects.
- Local SEO and digital presence: Opening of Google My Business listings in Barcelona, Seville and Mexico to improve digital presence in the client’s key geographic areas.
- Advanced SEO strategy: Successful positioning in the top 3 of Google for key terms such as “Interiorismo Sevilla” and “Interior Designer Barcelona”, achieving indexing of more than 1,800 words, thanks to the generation of content on the blog.
- Innovative paid campaigns: Conducted over 100 tests of advertising creative, finding effective combinations that resonated with the target audience.
- Video marketing strategy: The client’s main social network is Instagram and was managed directly by the client. In order to join forces in this sense, we contributed our knowledge in relation to the editing and production of videos for the client to use on Instagram and other channels such as Youtube. We also include these pieces in the content blog to improve organic positioning.
- Comprehensive Social Media Strategy: Management and development of specific content for Pinterest, taking advantage of its potential in the design and decoration sector.
Results
- Substantial improvement in load times: The new website showed a significant improvement in speed and performance, making browsing much more pleasant.
- Increased reach and visibility: The local and advanced SEO strategy significantly increased MTD’s organic visibility, with more than 1.8K words indexed in Google.
- Success in paid campaigns: The advertising campaigns generated a significant increase in inquiries and leads, obtaining an average of five qualified leads per week.
- Growth in social media: Presence on Pinterest attracted a new audience segment interested in luxury design, increasing interaction and brand recognition.
- Comprehensive Social Media Strategy: Management and development of specific content for Pinterest, taking advantage of its potential in the design and decoration sector.
