The customer
Apialia, the main association of APIs in Catalonia, faced the challenge of modernizing its online presence. With an outdated and SEO-unfriendly website, Apialia needed a digital transformation that would not only improve its functionality and aesthetics, but also strengthen its positioning in the real estate market.
The challenge
Apialia’s existing website suffered from slow loading speeds and a lack of search engine optimization, which limited its online visibility. In addition, the marketing department relied heavily on the development department to update and maintain the site.
The solution
CRONUTS DIGITAL embarked on a complete renovation of Apialia’s web portal, with a focus on:
- Multilingual web redesign: Implementation of a modern website architecture, creating a multilingual structure supporting four languages (Catalan, Spanish, French and English).
- Improved SEO and usability: Development focused on advanced SEO practices to improve search engine visibility and ease of navigation for users.
- Integration with CRM APIs: Synchronization of the website with Apialia’s CRM to improve the management of properties and agencies.
- Implementation of key functionalities: Inclusion of a real estate search engine, informative pages about the association and its groups, training section and a private area for users.
Results
- Improved organic positioning: Apialia’s new website quickly climbed the search rankings, significantly improving its online visibility.
- Increased efficiency of the marketing department: The self-managing platform allowed the marketing department to make updates and changes independently, without constant dependence on the development department.
- Optimized user experience: Users experienced smoother and faster navigation, with easier access to available information and resources.
Testimonial
“The digital transformation carried out by CRONUTS DIGITAL has been fundamental to position Apialia as an innovative leader in the real estate sector. Our new website not only reflects our brand identity, but has also allowed us to improve our reach and operational efficiency,” says Javier Peralta Ruiz marketing manager of Apialia, you can check his Linkedin profile in the following link
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