The customer
Cal Fruitós, a supermarket chain known for its focus on fresh and local produce, faced a unique challenge following the post-pandemic boom and subsequent stabilization of online sales. The stagnation of its e-commerce channel presented an opportunity to innovate and expand its digital presence.
The challenge
The goal was clear: to increase ecommerce sales. How? Executing a digital content strategy to improve organic positioning in social networks and on your website. In addition to launching paid campaigns on digital channels, a first for the company. At the same time, he faced the challenge of measuring and analyzing these efforts without the right tools.
The solution
A multifaceted strategy was implemented that respected the philosophy and branding of Cal Fruitós:
- Content generation by our team, significantly improving brand visibility.
- Launching campaigns on Facebook Ads and Google Ads, with more than 20 creative variations and efficient budget management.
- Creation of two monthly blog articles to strengthen SEO.
- Customer Segmentation: Detailed analysis of customer behavior, segmenting into differentiated clusters for more effective personalization and retention.
- Generation of data visualization dashboard: a data visualization dashboard has been created where different data sources have been integrated, including social networks, google, sales and the customer database.
Results
- We achieved a ROAS (return on advertising expenditure) higher than 3 in all recruitment campaigns.
- Average increase of 35% in organic views on social media each month that helped build Cal Fruitós branding.
- We went from having 11,000 keywords indexed in Google to 19,000, showing a remarkable improvement in SEO.
