The customer
A recognized insurance broker with a solid reputation both nationally and internationally. Its history, marked by innovation and excellence, has laid the foundations for a new and innovative project.
The challenge
The challenge was clear and stimulating: to reach a young and dynamic audience of professional soccer players by offering them a product that would ensure their match bonuses, even in cases of injury or technical decisions. It was uncharted territory, full of potential.
The solution
The strategy focused on creating a vertical video, ideal for sharing in WhatsApp groups and specifically designed to resonate with the audience.
The client did not have a budget to make an audiovisual production, so we focused on carefully selecting those archival videos that could meet the desired objective.
The video layout was a process of careful simplification and creativity, breaking with traditional branding conventions to create something genuinely engaging and direct. It was complemented by a landing page aimed at addressing the critical points of the target audience, all under the direction of a focused and visionary marketing team.
Results
The video and landing page were a resounding success. In the first month, the site attracted more than 5,000 unique users, demonstrating exceptional reach within the target group. The first week generated over 100 leads showing interest. Although the specific details of the premium firms are confidential, the impact on marketing and communications strategy was undeniable, setting a new standard in how to effectively connect with a specialized and previously inaccessible audience.