The customer
Traspaso Dental, a leading intermediary between buyers and sellers of dental clinics, faced the challenge of establishing a strong and effective digital presence. The goal was to create an attractive and functional online portal that would facilitate transactions and improve their visibility in the market.
The challenge
With no previous digital presence, Traspaso Dental needed to build from scratch a website and online marketing strategy that would engage both sellers and potential buyers in the dental sector.
The solution
To achieve these objectives, several key strategies were implemented:
- Web development: Creation of a website from scratch, designed as an advertisement portal for dental clinics, with a user-friendly interface and advanced functionalities.
- Advanced SEO: Implementation of organic positioning strategies, positioning key terms such as “traspaso clínica dental” in the top 3 of search results. Also thanks to geographic SEO strategy, we managed to position “traspaso clínica dental Barcelona” or “traspaso clínica dental Madrid” among others and despite being competing with portals with much more domain authority than TRASPASO DENTAL, such as MIL ANUNCIOS.
- Dual targeting strategy: Launch of campaigns on Google and Meta, supported by the creation of specific advertising creatives for these channels. Here is an example:
- Data visualization dashboard: Development of a dashboard in Looker Studio to closely monitor both paid advertising efforts and SEO results. In the following case we detail the keywords considered GOLDEN. With the following dashboard it was possible to monitor the evolution of the same month by month with the intention of carrying out corrective actions to improve the positioning.
- Presence in social networks: Creation and maintenance of profiles in social networks, increasing the visibility and reach of the brand.
Results
- Increase in web traffic: A 70% increase in organic traffic in the first six months.
- Improvement in quality leads: Duplication of qualified leads thanks to a more focused acquisition strategy.
- High performance in paid campaigns: Google and Meta campaigns generated a 50% increase in direct inquiries related to the purchase and sale of clinics.
- Engagement in social networks: 40% growth in interaction and followers in social profiles in the first three months.
Testimonial
Traspaso Dental’s digital transformation has been a game changer. Not only have we improved our online presence, but we have seen a direct and significant impact on our business,” says Lluís Puig, Director of Traspaso Dental. You can consult his professional profile in the following link.
