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Marketing

The digital world is moving very fast. Every day there are new developments. Keep up to date with the latest digital trends and tools to reach your target audience.

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key account manager

Key account manager: the strategic role that drives your company’s success

The Key Account Manager is a crucial figure in business relationship management. This article explores the skills and strategies needed to be a successful Key Account Manager. Learn how these professionals build and maintain key relationships with key customers, contributing significantly to the growth and sustainability of the company. Discover the management, negotiation and strategic planning techniques that make a Key Account Manager a valuable asset.

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spot publicitario

Creating Effective Advertising Spots: Secrets to Capturing and Convincing Your Audience

Advertising spots are powerful marketing tools, capable of capturing the attention and persuading the audience. This article delves into the keys to creating impactful spots: from the choice of message to the visual and audio production. Learn how to combine creativity, strategy and technology to make your spot not only seen, but remembered and effective. Discover how to make your advertising message make an impression in a world full of stimuli.

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pay back

Pay back Marketing Unveiled: Maximize your ROI on Digital Strategies

Payback marketing is a key tactic in digital ROI, but how does it really work? This article delves into how to calculate and optimize the payback of your marketing campaigns. Discover strategies to invest wisely and obtain measurable results. Learn how to balance costs and benefits, thus maximizing the return on your investment. With practical examples and expert advice, this is your definitive guide to understanding and successfully applying payback marketing.

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user persona

Creating User Personas: The Key to User-Centric Digital Marketing Strategies

User personas are fundamental to the strategy of any digital project. In this article, we show you how to create detailed user personas that reflect your target audience. Learn how this tool can improve the personalization, targeting and effectiveness of your marketing campaigns. Discover the secrets to better understand your users and how this translates into more successful marketing strategies.

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Kick off

Digital Kick-off: Launching Successful Projects in the Digital Age

Discover how an effective kick-off can make a difference in your digital projects. In this article, we explore the keys to a successful digital launch, from strategic planning to execution and follow-up. Learn how to set clear objectives, engage your team and use digital tools to maximize the effectiveness of your project from the start. Ideal for project leaders and digital teams looking to optimize their start-up strategies.

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Lead Scoring

Maximizing Conversion: Advanced Lead Scoring Strategies

Discover how lead scoring transforms your digital marketing. Learn how to qualify leads effectively, increasing conversions and optimizing ROI. This article will guide you through advanced techniques and practical examples to apply lead scoring effectively in your business, allowing you to prioritize qualified leads and improve the efficiency of your marketing efforts. Don’t miss these key strategies for smarter marketing.

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